Marley Coffee Launches Office Coffee Service Facebook Campaign New Social Media Program Follows Successful Appearance at Natural Products Expo West and Strong Demand for "Taste of Marley" Consumer Sampling Initiative
LOS ANGELES, March 15, 2012 /PRNewswire/ -- Marley Coffee (OTCBB: JAMN), a sustainably grown, ethically farmed and artisan roasted gourmet coffee, today announced the launch of "Stir Up Your Office Coffee Service," a Facebook-based referral program that asks people who work in office settings to encourage their company to consider brewing Marley Coffee instead of their usual free office coffee. The campaign begins the week of March 11.
To celebrate the start of the campaign, the first 100 people who complete the entry form on the Marley Coffee Facebook page (https://www.facebook.com/MarleyCoffee/app_225116624253439), will be automatically entered into a random drawing for a chance to win a Marley Coffee demonstration at their office by Rohan Marley, co-founder and chairman, Marley Coffee. To be eligible, entrants must work at an office with a minimum of 30 employees where free coffee is offered. For official rules, visit the Marley Coffee Facebook page.
Throughout the year, Marley Coffee will offer new incentives to encourage entry. On a going basis, those who complete the online form and are able to help Marley Coffee book a meeting with their office manager (or other office decision maker) will receive a free bag of Marley Coffee. And for those offices that do add Marley Coffee OCS to their office, the individual who made the introduction and completed the entry form on Facebook will receive a custom-branded Marley Coffee My Cafe Pod Brewer by BUNN.
"Our 'Taste of Marley Coffee' sampling program last month was our first major foray into social media promotion and it was an overwhelming success – more than 100,000 people completed the entry form in less than four days and we distributed 25,000 free samples while all received a special discount code for their next purchase at marleycoffee.com," said Brent Toevs, CEO, Marley Coffee. "Facebook and Twitter have proven to be fantastic referral platforms. Our 'Stir Up Your Office Coffee Service' promotion will run throughout the year to reward our loyal, passionate fans as they introduce their workplaces to Marley Coffee and help us continue to grow our OCS business."
"We just returned from Expo West, which was a huge success for the company as we generated lots of new leads with top retailers across the country and even wrote initial orders for many of them at the show," said Rohan Marley. "On top of building our retail grocery business, one of the more positive things that came from the show, and what makes this new OCS campaign come at a perfect time, were the dozens of people asking us how they could serve Marley Coffee in their office."
He concluded, "Marley Coffee is where it's at for OCS. I'm looking forward to making a personal delivery to a lucky winner's office to help spread the love."
Marley Coffee currently offers two new varieties of Jamaica Blue Mountain Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve At-Home Pods in an array of roasts. Marley Coffee is also available for the trade in Traditional Fracs, Single-Serve Breakroom Pods, Branded Vending and Foodservice Solutions.
About Marley Coffee
Marley Coffee (corporate name Jammin Java Corp) is a US-based company that provides premium, artisan roasted coffee to the grocery, retail, online, service, hospitality, office coffee service and big box store industry. Under its exclusive licensing agreement with 56 Hope Road, the company continues to develop its coffee lines under the Marley Coffee brand. Marley Coffee is a fully reporting company quoted on the OTCBB under the symbol JAMN. Learn more at www.MarleyCoffee.com, visit the corporate website at www.JamminJavaCorp.com, join us on Facebook at http://www.facebook.com/MarleyCoffee, and follow us on Twitter at http://twitter.com/marleycoffee.
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This Press Release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended (the "Acts") . In particular, the words "believe," "may," "could," "should," "expect," "anticipate," "estimate," "project," "propose," "plan," "intend," and similar conditional words and expressions are intended to identify forward-looking statements and are subject to the safe harbor created by these Acts. Any statements made in this news release about an action, event or development, are forward-looking statements. Such statements are based upon assumptions that in the future may prove not to have been accurate and are subject to significant risks and uncertainties. Such statements are subject to a number of assumptions, risks and uncertainties, many of which are beyond the control of the Company. These risks and others are included from time to time in documents we file with the Securities and Exchange Commission ("SEC"), including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on our future results. Accordingly, you should not place undue reliance on these forward-looking statements. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, it can give no assurance that its forward-looking statements will prove to be correct. Investors are cautioned that any forward-looking statements are not guarantees of future performance and actual results or developments may differ materially from those projected. The forward-looking statements in this press release are made as of the date hereof. The Company takes no obligation to update or correct its own forward-looking statements, except as required by law or those prepared by third parties that are not paid by the Company. The Company's SEC filings are available at http://www.sec.gov.
SOURCE Marley Coffee