MARS Advertising Selected by Beech-Nut Baby Foods for Collaborative Marketing

Feb 26, 2002, 00:00 ET from MARS Advertising

    SOUTHFIELD, Mich., Feb. 26 /PRNewswire/ -- MARS Advertising's retail
 marketing group has been selected by the St. Louis, Missouri-based Milnot
 Company as a collaborative marketing agency for Beech-Nut baby food brands.
 The announcement was made today by Michele Roney, Senior Vice President Retail
 Marketing, MARS Advertising.
     The collaborative marketing campaign will be aimed at leveraging the
 Beech-Nut Brand equity by delivering programs that will enhance the Retailer's
 baby category.
     "MARS is pleased to have the opportunity to help key Beech-Nut retailers
 in building their baby category while leveraging their brand positioning,"
 said Michele Roney.
     MARS's initial work will entail the execution of a menu-based Baby Club
     "We are pleased to have the expertise of the MARS Retail team assisting us
 in providing Key Retailers with added value category marketing programs," said
 Kristin Ebert of Beech-Nut Nutrition Corp.
     With more than 300 professionals nationwide, MARS is a full service,
 integrated marketing agency headquartered in Southfield, Michigan.  MARS
 Advertising offers clients a one-stop, turn-key branding source, along with
 traditional advertising services
     Since 1973, MARS Advertising has represented clients in consumer packaged
 goods, healthcare, beverage, retail, consumer technology, consumer electronics
 and apparel.  MARS Advertising builds brands by connecting manufacturers and
 retailers with consumers through multiple communication methods, including
 branding, co-branding, all mediums of advertising, on- and off-site
 demonstration, and premium loyalty incentives.
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SOURCE MARS Advertising