SOUTHFIELD, Mich., Feb. 26 /PRNewswire/ -- MARS Advertising's retail
marketing group has been selected by the St. Louis, Missouri-based Milnot
Company as a collaborative marketing agency for Beech-Nut baby food brands.
The announcement was made today by Michele Roney, Senior Vice President Retail
Marketing, MARS Advertising.
The collaborative marketing campaign will be aimed at leveraging the
Beech-Nut Brand equity by delivering programs that will enhance the Retailer's
"MARS is pleased to have the opportunity to help key Beech-Nut retailers
in building their baby category while leveraging their brand positioning,"
said Michele Roney.
MARS's initial work will entail the execution of a menu-based Baby Club
"We are pleased to have the expertise of the MARS Retail team assisting us
in providing Key Retailers with added value category marketing programs," said
Kristin Ebert of Beech-Nut Nutrition Corp.
With more than 300 professionals nationwide, MARS is a full service,
integrated marketing agency headquartered in Southfield, Michigan. MARS
Advertising offers clients a one-stop, turn-key branding source, along with
traditional advertising services
Since 1973, MARS Advertising has represented clients in consumer packaged
goods, healthcare, beverage, retail, consumer technology, consumer electronics
and apparel. MARS Advertising builds brands by connecting manufacturers and
retailers with consumers through multiple communication methods, including
branding, co-branding, all mediums of advertising, on- and off-site
demonstration, and premium loyalty incentives.
MAKE YOUR OPINION COUNT - Click Here
SOURCE MARS Advertising