MARS Advertising Selected by Beech-Nut Baby Foods for Collaborative Marketing
SOUTHFIELD, Mich., Feb. 26 /PRNewswire/ -- MARS Advertising's retail marketing group has been selected by the St. Louis, Missouri-based Milnot Company as a collaborative marketing agency for Beech-Nut baby food brands. The announcement was made today by Michele Roney, Senior Vice President Retail Marketing, MARS Advertising. The collaborative marketing campaign will be aimed at leveraging the Beech-Nut Brand equity by delivering programs that will enhance the Retailer's baby category. "MARS is pleased to have the opportunity to help key Beech-Nut retailers in building their baby category while leveraging their brand positioning," said Michele Roney. MARS's initial work will entail the execution of a menu-based Baby Club program. "We are pleased to have the expertise of the MARS Retail team assisting us in providing Key Retailers with added value category marketing programs," said Kristin Ebert of Beech-Nut Nutrition Corp. With more than 300 professionals nationwide, MARS is a full service, integrated marketing agency headquartered in Southfield, Michigan. MARS Advertising offers clients a one-stop, turn-key branding source, along with traditional advertising services Since 1973, MARS Advertising has represented clients in consumer packaged goods, healthcare, beverage, retail, consumer technology, consumer electronics and apparel. MARS Advertising builds brands by connecting manufacturers and retailers with consumers through multiple communication methods, including branding, co-branding, all mediums of advertising, on- and off-site demonstration, and premium loyalty incentives. MAKE YOUR OPINION COUNT - Click Here http://tbutton.prnewswire.com/prn/11690X24522876
SOURCE MARS Advertising
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