Marshall Field's Vertical Fashion Show Named Best PR Event
MINNEAPOLIS, April 20 /PRNewswire/ -- Marshall Field's continues to receive accolades for its "Vertical Fashion Show" by winning the "Best PR Event" award last night at the Event Marketer Magazine's Ex Awards Gala in Chicago. "This over-the-top event was the highlight of an unbelievable array of special events that were part of our State Street Renaissance," said Greg Clark, vice president of creative services at Marshall Field's. "We are honored to receive this award for an event that thrilled more than 12,000 spectators who viewed in amazement as our models walked the vertical catwalk." In September, Marshall Field's attracted national attention by hosting the first-ever "Vertical Fashion Show" in the United States. The event kicked off Marshall Field's "Ultimate Renaissance Celebration" with gravity-defying models rappelling down the exterior of Marshall Field's State Street store, showcasing designer clothing and merchandise from Marshall Field's new vendors. Earlier this year, Marshall Field's received two Reggie Awards from the Promotion Marketing Association for the "Vertical Fashion Show," and its second straight "Best of the Best" award from the Retail Advertising Conference for its "State Street Renaissance" multi-media campaign. About Marshall Field's Marshall Field's full-service department stores have a 150-year legacy of fashion leadership and retail excellence. Marshall Field's inspiration for unexpected merchandise originates from its legendary State Street store in Chicago, which sets the bar as the most exciting destination in retail. Marshall Field's had annual revenues of $2.6 billion in 2003, generated from more than 14 million square feet of retail space. Marshall Field's operates 62 stores in eight states and offers online shopping at www.fields.com . Marshall Field's, along with its parent company, Target Corporation (NYSE: TGT), gives back more than $2 million each week to local communities through grants and special programs.
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