MINNEAPOLIS, April 20 /PRNewswire/ -- Marshall Field's continues to
receive accolades for its "Vertical Fashion Show" by winning the "Best PR
Event" award last night at the Event Marketer Magazine's Ex Awards Gala in
"This over-the-top event was the highlight of an unbelievable array of
special events that were part of our State Street Renaissance," said Greg
Clark, vice president of creative services at Marshall Field's. "We are
honored to receive this award for an event that thrilled more than
12,000 spectators who viewed in amazement as our models walked the vertical
In September, Marshall Field's attracted national attention by hosting the
first-ever "Vertical Fashion Show" in the United States. The event kicked off
Marshall Field's "Ultimate Renaissance Celebration" with gravity-defying
models rappelling down the exterior of Marshall Field's State Street store,
showcasing designer clothing and merchandise from Marshall Field's new
Earlier this year, Marshall Field's received two Reggie Awards from the
Promotion Marketing Association for the "Vertical Fashion Show," and its
second straight "Best of the Best" award from the Retail Advertising
Conference for its "State Street Renaissance" multi-media campaign.
About Marshall Field's
Marshall Field's full-service department stores have a 150-year legacy of
fashion leadership and retail excellence. Marshall Field's inspiration for
unexpected merchandise originates from its legendary State Street store in
Chicago, which sets the bar as the most exciting destination in retail.
Marshall Field's had annual revenues of $2.6 billion in 2003, generated from
more than 14 million square feet of retail space. Marshall Field's operates
62 stores in eight states and offers online shopping at www.fields.com .
Marshall Field's, along with its parent company, Target Corporation
(NYSE: TGT), gives back more than $2 million each week to local communities
through grants and special programs.
SOURCE Marshall Field's