Marshall Field's Vertical Fashion Show Named Best PR Event

Apr 20, 2004, 01:00 ET from Marshall Field's

    MINNEAPOLIS, April 20 /PRNewswire/ -- Marshall Field's continues to
 receive accolades for its "Vertical Fashion Show" by winning the "Best PR
 Event" award last night at the Event Marketer Magazine's Ex Awards Gala in
     "This over-the-top event was the highlight of an unbelievable array of
 special events that were part of our State Street Renaissance," said Greg
 Clark, vice president of creative services at Marshall Field's.  "We are
 honored to receive this award for an event that thrilled more than
 12,000 spectators who viewed in amazement as our models walked the vertical
     In September, Marshall Field's attracted national attention by hosting the
 first-ever "Vertical Fashion Show" in the United States.  The event kicked off
 Marshall Field's "Ultimate Renaissance Celebration" with gravity-defying
 models rappelling down the exterior of Marshall Field's State Street store,
 showcasing designer clothing and merchandise from Marshall Field's new
     Earlier this year, Marshall Field's received two Reggie Awards from the
 Promotion Marketing Association for the "Vertical Fashion Show," and its
 second straight "Best of the Best" award from the Retail Advertising
 Conference for its "State Street Renaissance" multi-media campaign.
     About Marshall Field's
     Marshall Field's full-service department stores have a 150-year legacy of
 fashion leadership and retail excellence.  Marshall Field's inspiration for
 unexpected merchandise originates from its legendary State Street store in
 Chicago, which sets the bar as the most exciting destination in retail.
 Marshall Field's had annual revenues of $2.6 billion in 2003, generated from
 more than 14 million square feet of retail space.  Marshall Field's operates
 62 stores in eight states and offers online shopping at .
 Marshall Field's, along with its parent company, Target Corporation
 (NYSE:   TGT), gives back more than $2 million each week to local communities
 through grants and special programs.

SOURCE Marshall Field's