Martha Stewart Living Omnimedia and Alliance Atlantis Communications Announce Partnership to Bring Martha to Canada
- Martha to air daily on Life Network Starting September 12th -
- Everyday Food to air on Food Network Canada; new original home improvement
show to air on HGTV Canada -
NEW YORK, Aug. 4 /PRNewswire-FirstCall/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) and Alliance Atlantis Communications, Inc. (AAC) today announced a partnership that will bring Martha, MSLO's new syndicated television show, to AAC's Life Network in Canada. Martha will broadcast daily beginning September 12. In addition, the agreement provides for MSLO's new 13-part original home improvement series to air on HGTV Canada in 2006, and MSLO's popular new cooking show, Everyday Food, to launch on Food Network Canada in the fall 2005. "We are very pleased that Martha and Everyday Food will be available to Canadian viewers this fall," said Susan Lyne, President and CEO, Martha Stewart Living Omnimedia. "Our relationship with Alliance Atlantis gives us the opportunity to expand distribution of our signature 'how-to' programming to new markets and audiences." Martha, scheduled to launch September 12, 2005, in more than 96 percent of the U.S., will also begin airing the same day on Life Network in Canada. The hour-long show is taped live with a studio audience and programming format that allows audience members and special guests to participate and interact with Martha Stewart, the host of the show. Viewers will learn new ways to enhance their lives as audience members and even celebrity guests help Martha unveil great ideas and new projects -- from cooking and entertaining, to decorating and home renovating, and more. The segments will be engaging, illuminating and fun, appealing to a broad audience of viewers. HGTV Canada will air MSLO's new 13-part original home improvement series, which focuses on six women in transition. The women, coming off welfare programs, recovering from bankruptcy or getting out of rehab, will be partnered with a mentor from a renovation and design team selected by Martha Stewart Living staff. From shingling a roof to wiring a house for electricity to painting and decorating every room, these women will transform an old house while learning important home building, design and renovation skills that will help each stand on their own and begin the next chapter of their lives. MSLO will begin production on the series in the fall and it is scheduled to air on HGTV in Canada in 2006. Martha Stewart, MSLO's Founder, said, "Over the years, we have created many informative, beautifully crafted segments in Canada, a country I so very much enjoy. I am especially pleased to share our new daily show and award- winning programming with Canadian audiences this fall. Our new show will feature an involved audience, interesting guests and our trademark 'how-to' programming. Our new home improvement series will also inspire and inform viewers, while mentoring and teaching the participating women useful lifeskills, such as flooring, painting, and installing kitchens and bathrooms, to help them get back on their feet." "We are very proud to be the destination for viewers of Martha Stewart Living Omnimedia programming in Canada," said Kirstine Layfield, Senior Vice President Lifestyle Programming, Alliance Atlantis Communications Inc. "Martha Stewart is synonymous with high-quality, engaging programming that attracts a loyal audience, and we are thrilled to offer Martha everyday of the week in Canada. We are also eager to offer viewers MSLO's successful Everyday Food cooking program, as well as their upcoming home improvement series, which is sure to provide a revolutionary experience for participants and viewers alike." "AAC and their television networks are the ideal partners for our brands of lifestyle programming," said Heidi Diamond, President of Television at MSLO. "Canadian audiences have been passionate Martha fans, and it is wonderful to be able to bring our new show and our other popular programming to Canadian viewers this fall." Everyday Food Everyday Food, which will air on Food Network Canada, was launched as the survival guide for home cooks in a digest size publication, and then developed into a show bearing the same name. Featuring a cast of professionals who have cooked in the Martha Stewart kitchens, each half-hour episode of Everyday Food provides useful information and answers to the challenges of everyday cooking. The five Everyday Food cooks show viewers simple, time-saving recipes along with tips and techniques for making healthy, delicious meals. International Distribution Selections of MSLO's television library are available to viewers in select parts of the world. Last month, Foodies TV, a cable channel in Japan, through its partnership with MSLO began distributing the Martha Stewart Living television program to viewers across the country. Programming from MSLO's library is available in South America on MGM's Casa Club channel. About Alliance Atlantis Communications In 2005, Alliance Atlantis Communications Inc. celebrates its 10th anniversary as a leading specialty broadcaster, continuing to offer Canadians recognizable, high-quality brands boasting targeted, high-quality programming across 13 specialty channels. The Company co-produces and distributes a limited number of television programs in Canada and internationally, including the hit CSI franchise, and holds a 51% limited partnership interest in Motion Picture Distribution LP, Canada's leading motion picture distribution business. The Company's common shares are listed on the Toronto Stock Exchange -- trading symbols AAC.A, AAC.NV.B. The Company's Web site is http://www.allianceatlantis.com. About Martha Stewart Living Omnimedia, Inc. Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO. We have included in this press release certain "forward-looking statements," as that term is defined in the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not historical facts but instead represent only our current beliefs regarding future events, many of which, by their nature, are inherently uncertain and outside of our control. These statements can be identified by terminology such as "may," "will," "should," "could," "expects," "intends," "plans," "anticipates," "believes," "estimates," "potential" or "continue" or the negative of these terms or other comparable terminology. The Company's actual results may differ materially from those projected in these statements, and factors that could cause such differences include: adverse reactions to publicity relating to Martha Stewart by consumers, advertisers and business partners; an adverse resolution to the pending SEC enforcement proceeding against Ms. Stewart arising from her personal sale of non-Company stock; adverse resolution of some or all of the Company's ongoing litigation; downturns in national and/or local economies; shifts in our business strategies; a loss of the services of Ms. Stewart; a loss of the services of other key personnel; a softening of the domestic advertising market; changes in consumer reading, purchasing and/or television viewing patterns; unanticipated increases in paper, postage or printing costs; operational or financial problems at any of our contractual business partners; the receptivity of consumers to our new product introductions; and changes in government regulations affecting the Company's industries. Certain of these and other factors are discussed in more detail in the Company's filings with the Securities and Exchange Commission, especially under the heading "Management's Discussion and Analysis of Financial Condition and Results of Operations", which may be accessed through the SEC's World Wide Web site at http://www.sec.gov. The Company is under no obligation to update any forward-looking statements after the date of this release.
SOURCE Martha Stewart Living Omnimedia
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