NEW YORK, Aug. 4 /PRNewswire-FirstCall/ -- Martha Stewart Living
Omnimedia, Inc. (NYSE: MSO) and Alliance Atlantis Communications, Inc. (AAC)
today announced a partnership that will bring Martha, MSLO's new syndicated
television show, to AAC's Life Network in Canada. Martha will broadcast daily
beginning September 12. In addition, the agreement provides for MSLO's new
13-part original home improvement series to air on HGTV Canada in 2006, and
MSLO's popular new cooking show, Everyday Food, to launch on Food Network
Canada in the fall 2005.
"We are very pleased that Martha and Everyday Food will be available to
Canadian viewers this fall," said Susan Lyne, President and CEO, Martha
Stewart Living Omnimedia. "Our relationship with Alliance Atlantis gives us
the opportunity to expand distribution of our signature 'how-to' programming
to new markets and audiences."
Martha, scheduled to launch September 12, 2005, in more than 96 percent of
the U.S., will also begin airing the same day on Life Network in Canada. The
hour-long show is taped live with a studio audience and programming format
that allows audience members and special guests to participate and interact
with Martha Stewart, the host of the show. Viewers will learn new ways to
enhance their lives as audience members and even celebrity guests help Martha
unveil great ideas and new projects -- from cooking and entertaining, to
decorating and home renovating, and more. The segments will be engaging,
illuminating and fun, appealing to a broad audience of viewers.
HGTV Canada will air MSLO's new 13-part original home improvement series,
which focuses on six women in transition. The women, coming off welfare
programs, recovering from bankruptcy or getting out of rehab, will be
partnered with a mentor from a renovation and design team selected by Martha
Stewart Living staff. From shingling a roof to wiring a house for electricity
to painting and decorating every room, these women will transform an old house
while learning important home building, design and renovation skills that will
help each stand on their own and begin the next chapter of their lives. MSLO
will begin production on the series in the fall and it is scheduled to air on
HGTV in Canada in 2006.
Martha Stewart, MSLO's Founder, said, "Over the years, we have created
many informative, beautifully crafted segments in Canada, a country I so very
much enjoy. I am especially pleased to share our new daily show and award-
winning programming with Canadian audiences this fall. Our new show will
feature an involved audience, interesting guests and our trademark 'how-to'
programming. Our new home improvement series will also inspire and inform
viewers, while mentoring and teaching the participating women useful
lifeskills, such as flooring, painting, and installing kitchens and bathrooms,
to help them get back on their feet."
"We are very proud to be the destination for viewers of Martha Stewart
Living Omnimedia programming in Canada," said Kirstine Layfield, Senior Vice
President Lifestyle Programming, Alliance Atlantis Communications Inc. "Martha
Stewart is synonymous with high-quality, engaging programming that attracts a
loyal audience, and we are thrilled to offer Martha everyday of the week in
Canada. We are also eager to offer viewers MSLO's successful Everyday Food
cooking program, as well as their upcoming home improvement series, which is
sure to provide a revolutionary experience for participants and viewers
"AAC and their television networks are the ideal partners for our brands
of lifestyle programming," said Heidi Diamond, President of Television at
MSLO. "Canadian audiences have been passionate Martha fans, and it is
wonderful to be able to bring our new show and our other popular programming
to Canadian viewers this fall."
Everyday Food, which will air on Food Network Canada, was launched as the
survival guide for home cooks in a digest size publication, and then developed
into a show bearing the same name. Featuring a cast of professionals who have
cooked in the Martha Stewart kitchens, each half-hour episode of Everyday Food
provides useful information and answers to the challenges of everyday cooking.
The five Everyday Food cooks show viewers simple, time-saving recipes along
with tips and techniques for making healthy, delicious meals.
Selections of MSLO's television library are available to viewers in select
parts of the world. Last month, Foodies TV, a cable channel in Japan, through
its partnership with MSLO began distributing the Martha Stewart Living
television program to viewers across the country. Programming from MSLO's
library is available in South America on MGM's Casa Club channel.
About Alliance Atlantis Communications
In 2005, Alliance Atlantis Communications Inc. celebrates its 10th
anniversary as a leading specialty broadcaster, continuing to offer Canadians
recognizable, high-quality brands boasting targeted, high-quality programming
across 13 specialty channels. The Company co-produces and distributes a
limited number of television programs in Canada and internationally, including
the hit CSI franchise, and holds a 51% limited partnership interest in Motion
Picture Distribution LP, Canada's leading motion picture distribution
business. The Company's common shares are listed on the Toronto Stock Exchange
-- trading symbols AAC.A, AAC.NV.B. The Company's Web site is
About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of
original "how-to" information, inspiring and engaging consumers with unique
lifestyle content and high-quality products. MSLO is organized into four
business segments: Publishing, Television, Merchandising, and Internet/Direct
Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York
Stock Exchange under the ticker symbol MSO.
We have included in this press release certain "forward-looking
statements," as that term is defined in the Private Securities Litigation
Reform Act of 1995. These forward-looking statements are not historical facts
but instead represent only our current beliefs regarding future events, many
of which, by their nature, are inherently uncertain and outside of our
control. These statements can be identified by terminology such as "may,"
"will," "should," "could," "expects," "intends," "plans," "anticipates,"
"believes," "estimates," "potential" or "continue" or the negative of these
terms or other comparable terminology. The Company's actual results may differ
materially from those projected in these statements, and factors that could
cause such differences include: adverse reactions to publicity relating to
Martha Stewart by consumers, advertisers and business partners; an adverse
resolution to the pending SEC enforcement proceeding against Ms. Stewart
arising from her personal sale of non-Company stock; adverse resolution of
some or all of the Company's ongoing litigation; downturns in national and/or
local economies; shifts in our business strategies; a loss of the services of
Ms. Stewart; a loss of the services of other key personnel; a softening of the
domestic advertising market; changes in consumer reading, purchasing and/or
television viewing patterns; unanticipated increases in paper, postage or
printing costs; operational or financial problems at any of our contractual
business partners; the receptivity of consumers to our new product
introductions; and changes in government regulations affecting the Company's
industries. Certain of these and other factors are discussed in more detail in
the Company's filings with the Securities and Exchange Commission, especially
under the heading "Management's Discussion and Analysis of Financial Condition
and Results of Operations", which may be accessed through the SEC's World Wide
Web site at http://www.sec.gov. The Company is under no obligation to update
any forward-looking statements after the date of this release.
SOURCE Martha Stewart Living Omnimedia