Martha Stewart Living Omnimedia, Inc. and Discovery Communications Announce Multifaceted Programming Partnership

Martha to Rebroadcast Early Evenings on TLC in September 2005;

MSLO to Create Original Home Improvement Series for Discovery Networks

Jul 26, 2005, 01:00 ET from Martha Stewart Living Omnimedia

    NEW YORK, July 26 /PRNewswire-FirstCall/ -- Martha Stewart Living
 Omnimedia (NYSE:   MSO) and Discovery Communications today announced a
 multifaceted partnership whereby Martha, MSLO's new syndicated television
 show, will rebroadcast on TLC, which is owned and operated by Discovery
 Communications.  The companies also announced that MSLO will develop a 13-part
 original home improvement series to air on one of Discovery's 16 U.S.
 networks.  In addition, the partnership includes distribution of selections
 from the company's existing library of programming.
     Martha, scheduled to launch September 12, 2005, in more than 96 percent of
 the U.S., will also air on TLC in the early evening on the same day and date
 as the syndicated broadcast.  Martha will reach nearly 90 million homes on
     In addition to Martha, MSLO will partner with Discovery Communications on
 a new 13-part original home improvement series, which focuses on six women in
 transition.  The women, coming off welfare programs, recovering from
 bankruptcy or getting out of rehab, will be partnered with a mentor from a
 renovation and design team selected by Martha Stewart Living staff.  From
 shingling a roof to wiring a house for electricity to painting and decorating
 every room, these women will transform an old house while learning important
 home building, design and renovation skills that will help each stand on their
 own and begin the next chapter of their lives.  The series will begin
 production in the fall and is scheduled to air in 2006 on a Discovery U.S.
 network to be determined at a later date.
     "We're thrilled that Martha will be available to television viewers in a
 later time period," said Susan Lyne, President and CEO of MSLO. "Our
 partnership with Discovery Communications also will give us a platform to
 create new lifestyle programming, while expanding the audience for our
 evergreen library product."
     "We look forward to bringing Martha Stewart's creativity and innovative
 style to our viewers.  This advances our goal to continue developing quality
 production partnerships with original content that can build a strong and
 loyal audience. We believe this multifaceted partnership with Martha Stewart
 Living Omnimedia will attract a passionate and diverse audience and refresh
 our early evening block on TLC," said Billy Campbell, President, Discovery
 Networks, U.S.
     Stated MSLO Founder Martha Stewart: "Every day, we strive to give viewers
 interesting and inspiring information that will make their everyday lives
 easier and more enjoyable. The new daily show will feature a live,
 participatory audience, intriguing guests and our signature 'how-to' lifestyle
 content.  We are so excited that it will be available to TLC's inquisitive and
 engaged viewers.  Our new home improvement series will inspire and inform,
 while mentoring and teaching valuable life skills -- from repairing brickwork,
 laying flooring, painting rooms and installing a functional and lovely
     "Early on, it was clear that Discovery Communications was the ideal
 partner for our brand of lifestyle programming content.  From home and kids
 and animals to health and well-being, MSLO and Discovery Communications share
 the same areas of interest, presenting to us limitless programming
 opportunities," said Heidi Diamond, President of Television for Martha Stewart
 Living Omnimedia.
     About Discovery Communications
     Discovery Communications is the leading global real-world media and
 entertainment company.  Discovery has grown from its core property, the
 Discovery Channel, first launched in the United States in 1985, to current
 global operations in more than 160 countries and territories with 1.2 billion
 cumulative subscribers.  DCI's over 90 networks of distinctive programming
 represent 21 entertainment brands including TLC, Animal Planet, Travel
 Channel, Discovery Health Channel, Discovery Kids, Discovery Times Channel,
 The Science Channel, Military Channel, Discovery Home Channel, Discovery en
 Espaqol, Discovery HD Theater and FitTV.  DCI's other properties consist of
 Discovery Education and Discovery Commerce, which operates 120 Discovery
 Channel retail stores.  DCI also distributes BBC America in the United States.
 DCI's ownership consists of four shareholders: Liberty Media Corporation
 (NYSE:   L), Cox Communications, Inc., Advance/Newhouse Communications and John
 S. Hendricks, the Company's Founder and Chairman.
     About Martha Stewart Living Omnimedia, Inc.
     Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of
 original "how-to" information, inspiring and engaging consumers with unique
 lifestyle content and high-quality products. MSLO is organized into four
 business segments: Publishing, Television, Merchandising, and Internet/Direct
 Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York
 Stock Exchange under the ticker symbol MSO.
     We have included in this press release certain "forward-looking
 statements," as that term is defined in the Private Securities Litigation
 Reform Act of 1995. These forward-looking statements are not historical facts
 but instead represent only our current beliefs regarding future events, many
 of which, by their nature, are inherently uncertain and outside of our
 control. These statements can be identified by terminology such as "may,"
 "will," "should," "could," "expects," "intends," "plans," "anticipates,"
 "believes," "estimates," "potential" or "continue" or the negative of these
 terms or other comparable terminology. The Company's actual results may differ
 materially from those projected in these statements, and factors that could
 cause such differences include: adverse reactions to publicity relating to
 Martha Stewart by consumers, advertisers and business partners; an adverse
 resolution to the pending SEC enforcement proceeding against Ms. Stewart
 arising from her personal sale of non-Company stock; adverse resolution of
 some or all of the Company's ongoing litigation; downturns in national and/or
 local economies; shifts in our business strategies; a loss of the services of
 Ms. Stewart; a loss of the services of other key personnel; a softening of the
 domestic advertising market; changes in consumer reading, purchasing and/or
 television viewing patterns; unanticipated increases in paper, postage or
 printing costs; operational or financial problems at any of our contractual
 business partners; the receptivity of consumers to our new product
 introductions; and changes in government regulations affecting the Company's
 industries. Certain of these and other factors are discussed in more detail in
 the Company's filings with the Securities and Exchange Commission, especially
 under the heading "Management's Discussion and Analysis of Financial Condition
 and Results of Operations", which may be accessed through the SEC's World Wide
 Web site at The Company is under no obligation to update
 any forward-looking statements after the date of this release.

SOURCE Martha Stewart Living Omnimedia