Martha Stewart Living to Increase Frequency to Twelve Issues Per Year and Add Additional Special Issue of Martha Stewart Baby Increase Attributed to Reader Demand and Strong Advertising Environment



    NEW YORK, May 2 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc.
 (NYSE:   MSO) announced today that the company's flagship magazine, Martha
 Stewart Living, will increase its frequency from ten to twelve issues per
 year, beginning with the January 2001 issue.  In addition, MSO will publish a
 second special issue of Martha Stewart Baby in October 2000, following the
 first issue which was published in March of this year.
     Martha Stewart said, "The increase to twelve issues a year reflects
 incredibly strong reader demand and a fine, strong advertising environment."
 Martha Stewart Living magazine delivered an average circulation of 2.3 million
 for the past three years and we have consistently exceeded our 2.1 million
 rate base.  Our first quarter 2000 advertising pages increased in excess of
 20% over last year."
     Martha Stewart Baby, the Company's first special issue devoted entirely to
 the essentials of caring for a baby through the first birthday, was published
 in March of this year.  It was sold exclusively on newsstands and through
 marthastewart.com, and as a gift with purchase at Baby Gap stores, which was
 the single sponsor of the issue.  "We've had tremendous response from readers
 of the first issue of Martha Stewart Baby, and look forward to an equally
 strong second issue this fall," commented Martha Stewart.  The second issue
 will be sponsored by estyle, inc. home of http://www.babystyle.com and
 http://www.kidstyle.com, and will be on newsstands on October 30, 2000.
     Martha Stewart Living offers readers quality and original "how-to"
 information across Martha Stewart Living Omnimedia's eight core areas of
 expertise: Cooking & Entertaining, Home, Garden, Keeping, Crafts, Holidays,
 Wedding and Baby.  With a rate base of 2.1 million, Martha Stewart Living has
 experienced tremendous and continuous growth since its launch in 1991, earning
 numerous honors and accolades, including three National Magazine Awards.  The
 magazine publishing core of Martha Stewart Living Omnimedia also includes
 Martha Stewart Weddings magazine, a quarterly bridal publication, as well as
 special-interest magazines, such as Martha Stewart Baby, which focus on a
 particular core content topic.
     Martha Stewart Living Omnimedia, Inc. is an integrated content company
 consisting of four business segments.  The Company's Publishing segment
 includes Martha Stewart Living and Martha Stewart Weddings magazines; books
 written by Martha Stewart and the editors of Martha Stewart Living; and the
 syndicated askMartha newspaper columns and radio show.  The Internet/Direct
 Commerce segment consists of the Company's high-end catalog, Martha by Mail,
 and marthastewart.com, which includes the online Martha by Mail store,
 marthasflowers offerings and seven linked content and community channels.  The
 Television segment includes a nationally syndicated, daily one-hour television
 program, Martha Stewart Living; a daily cable television program, from
 Martha's Kitchen, on the Food Network; weekly appearances on CBS's The Early
 Show broadcast; and periodic network primetime television specials.  The
 Merchandising segment includes strategic partnerships through which
 merchandise designed by the Company's in-house creative experts are
 distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and
 Zellers.  Martha Stewart Living Omnimedia, Inc. is listed on the New York
 Stock Exchange under the ticker symbol MSO.
 
 

SOURCE Martha Stewart Living Omnimedia, Inc.

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