NEW YORK, May 2 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc.
(NYSE: MSO) announced today that the company's flagship magazine, Martha
Stewart Living, will increase its frequency from ten to twelve issues per
year, beginning with the January 2001 issue. In addition, MSO will publish a
second special issue of Martha Stewart Baby in October 2000, following the
first issue which was published in March of this year.
Martha Stewart said, "The increase to twelve issues a year reflects
incredibly strong reader demand and a fine, strong advertising environment."
Martha Stewart Living magazine delivered an average circulation of 2.3 million
for the past three years and we have consistently exceeded our 2.1 million
rate base. Our first quarter 2000 advertising pages increased in excess of
20% over last year."
Martha Stewart Baby, the Company's first special issue devoted entirely to
the essentials of caring for a baby through the first birthday, was published
in March of this year. It was sold exclusively on newsstands and through
marthastewart.com, and as a gift with purchase at Baby Gap stores, which was
the single sponsor of the issue. "We've had tremendous response from readers
of the first issue of Martha Stewart Baby, and look forward to an equally
strong second issue this fall," commented Martha Stewart. The second issue
will be sponsored by estyle, inc. home of http://www.babystyle.com and
http://www.kidstyle.com, and will be on newsstands on October 30, 2000.
Martha Stewart Living offers readers quality and original "how-to"
information across Martha Stewart Living Omnimedia's eight core areas of
expertise: Cooking & Entertaining, Home, Garden, Keeping, Crafts, Holidays,
Wedding and Baby. With a rate base of 2.1 million, Martha Stewart Living has
experienced tremendous and continuous growth since its launch in 1991, earning
numerous honors and accolades, including three National Magazine Awards. The
magazine publishing core of Martha Stewart Living Omnimedia also includes
Martha Stewart Weddings magazine, a quarterly bridal publication, as well as
special-interest magazines, such as Martha Stewart Baby, which focus on a
particular core content topic.
Martha Stewart Living Omnimedia, Inc. is an integrated content company
consisting of four business segments. The Company's Publishing segment
includes Martha Stewart Living and Martha Stewart Weddings magazines; books
written by Martha Stewart and the editors of Martha Stewart Living; and the
syndicated askMartha newspaper columns and radio show. The Internet/Direct
Commerce segment consists of the Company's high-end catalog, Martha by Mail,
and marthastewart.com, which includes the online Martha by Mail store,
marthasflowers offerings and seven linked content and community channels. The
Television segment includes a nationally syndicated, daily one-hour television
program, Martha Stewart Living; a daily cable television program, from
Martha's Kitchen, on the Food Network; weekly appearances on CBS's The Early
Show broadcast; and periodic network primetime television specials. The
Merchandising segment includes strategic partnerships through which
merchandise designed by the Company's in-house creative experts are
distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and
Zellers. Martha Stewart Living Omnimedia, Inc. is listed on the New York
Stock Exchange under the ticker symbol MSO.
SOURCE Martha Stewart Living Omnimedia, Inc.