NEW YORK, May 2 /PRNewswire/ -- Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced today that the company's flagship magazine, Martha Stewart Living, will increase its frequency from ten to twelve issues per year, beginning with the January 2001 issue. In addition, MSO will publish a second special issue of Martha Stewart Baby in October 2000, following the first issue which was published in March of this year. Martha Stewart said, "The increase to twelve issues a year reflects incredibly strong reader demand and a fine, strong advertising environment." Martha Stewart Living magazine delivered an average circulation of 2.3 million for the past three years and we have consistently exceeded our 2.1 million rate base. Our first quarter 2000 advertising pages increased in excess of 20% over last year." Martha Stewart Baby, the Company's first special issue devoted entirely to the essentials of caring for a baby through the first birthday, was published in March of this year. It was sold exclusively on newsstands and through marthastewart.com, and as a gift with purchase at Baby Gap stores, which was the single sponsor of the issue. "We've had tremendous response from readers of the first issue of Martha Stewart Baby, and look forward to an equally strong second issue this fall," commented Martha Stewart. The second issue will be sponsored by estyle, inc. home of http://www.babystyle.com and http://www.kidstyle.com, and will be on newsstands on October 30, 2000. Martha Stewart Living offers readers quality and original "how-to" information across Martha Stewart Living Omnimedia's eight core areas of expertise: Cooking & Entertaining, Home, Garden, Keeping, Crafts, Holidays, Wedding and Baby. With a rate base of 2.1 million, Martha Stewart Living has experienced tremendous and continuous growth since its launch in 1991, earning numerous honors and accolades, including three National Magazine Awards. The magazine publishing core of Martha Stewart Living Omnimedia also includes Martha Stewart Weddings magazine, a quarterly bridal publication, as well as special-interest magazines, such as Martha Stewart Baby, which focus on a particular core content topic. Martha Stewart Living Omnimedia, Inc. is an integrated content company consisting of four business segments. The Company's Publishing segment includes Martha Stewart Living and Martha Stewart Weddings magazines; books written by Martha Stewart and the editors of Martha Stewart Living; and the syndicated askMartha newspaper columns and radio show. The Internet/Direct Commerce segment consists of the Company's high-end catalog, Martha by Mail, and marthastewart.com, which includes the online Martha by Mail store, marthasflowers offerings and seven linked content and community channels. The Television segment includes a nationally syndicated, daily one-hour television program, Martha Stewart Living; a daily cable television program, from Martha's Kitchen, on the Food Network; weekly appearances on CBS's The Early Show broadcast; and periodic network primetime television specials. The Merchandising segment includes strategic partnerships through which merchandise designed by the Company's in-house creative experts are distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and Zellers. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.
SOURCE Martha Stewart Living Omnimedia, Inc.