A F MARTHA WHITE SPOKESPERSON RHONDA VINCENT MARTHA WHITE SPOKESPERSON RHONDA VINCENT
Martha White spokesperson Rhonda Vincent and her ragin' cornbread recipe. (PRNewsFoto)[AG]
NASHVILLE, TN USA
NASHVILLE, Tenn., Feb. 26 /PRNewswire/ -- While many consumer brands have
only recently discovered music as a marketing vehicle, the Martha White(R)
brand is reinforcing its 50 year commitment to bluegrass and country music
with a new print ad featuring IBMA Female Vocalist of the Year Rhonda Vincent.
(Photo: http://www.newscom.com/cgi-bin/prnh/20030226/CHW007 )
The advertisement, which drops in the Sunday coupon section in newspapers
across the South, features Vincent and her "Ragin' Cornbread" recipe that won
the celebrity cook-off at last year's National Cornbread Festival.
Vincent -- who tours nationwide with her band, The Rage, in the "Martha
White(R) Bluegrass Express" tour bus-- is following in the footsteps of
bluegrass legends Lester Flatt and Earl Scruggs as ambassador for the Martha
Beginning in 1948, Martha White sponsored Nashville's world-famous Grand
Ole Opry, airing commercials between songs. The bond strengthened in 1953
when Flatt & Scruggs and the Foggy Mountain Boys were signed to barnstorm the
South, singing the praises of the brand's flour and cornmeal. Soon known as
the "World's Greatest Flour Peddlers," they began singing what has become a
bluegrass standard -- "Now You Bake Right With Martha White."
"It is a privilege to be featured in the upcoming Martha White
advertisement continuing the tradition of Flatt & Scruggs," said Vincent. "My
band and I grew up on cornbread and Martha White flour, and I have a great
appreciation for the history of the brand. "
The leading brand of Southern baking mixes and ingredients, Martha White
was founded in 1899 in Nashville, Tenn.
CONTACT: Amanda Henley or Paige Trivett 615-244-1818
SOURCE Martha White