Martha White® Muffin Mix Challenge™ Continues to Encourage Creativity in the Kitchen

NASHVILLE, Tenn., Nov. 2, 2011 /PRNewswire/ -- Martha White® Muffin Mix Challenge™ will transform homes across the country into "test kitchens," as Martha White challenges home bakers to create original recipes for the return of its fourth annual recipe contest.  

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Entrants are required to submit an original recipe using at least one pouch of Martha White Muffin Mix. The convenience of using a muffin mix as a base allows home bakers to explore interesting recipe concepts with the assortment of 17 muffin mix flavors and varieties.  

"Muffin mixes offer such versatility of taste and use," said Linda Carman, Martha White baking expert. "The diversity of recipes submitted over the years has weaved muffin mixes into baking trends, baking experiences and personal tastes. I'm excited to see what entrants will be inspired by this year."

The contest officially launched in September and will end Nov. 30, 2011, at 11:59 a.m. CST. To compete in the Martha White Muffin Mix Challenge, entrants may enter by mail, email or online. Each original recipe will be initially judged on five criteria: taste, creativity, appropriate use of product, ease of preparation and appetizing appearance. Five finalist recipes will be placed online at www.marthawhite.com for consumers to vote for the best recipe and help decide the Grand Prize Winner.

The Grand Prize Winner will receive $5,000 and a Martha White gift basket, while the four first prize winners will receive $1,000 and a gift basket. For Official Rules and entry information, visit www.marthawhite.com. Open to legal residents of the 50 United States and D.C., age 18 or older. Void where prohibited.

Any baking you do at home makes you a winner. You can transform a muffin mix into easy gourmet treats like Bananas Foster Waffles with Ginger Whipped Cream transformed with a Martha White Banana Nut Flavored Muffin Mix. Or look beyond the breakfast table with desserts like Fruit Pizza and Heavenly Chocolate Chip Peanut Bars, which are both made with a chocolate chip muffin mix.

To find these recipes and learn more about the Martha White Muffin Mix Challenges, go to http://marthawhite.com/media.

Contact:     Kristin Robinson (615) 780-3319
Kristin.Robinson@dvl.com

SOURCE Martha White



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