Unveils Tricks and Treats for Halloween Devotes an Entire Web Channel to Halloween as Part of a Special Omnimedia Holiday Program

Oct 12, 2000, 01:00 ET from Martha Stewart Living Omnimedia

    NEW YORK, Oct. 12 /PRNewswire/ -- In the spirit of the season,, the website of Martha Stewart Living Omnimedia, Inc.
 (NYSE:   MSO) announced today that it has greatly expanded the Holiday channel
 with a comprehensive package of Halloween content. There are over 70 pages
 offering "how to" ideas for celebrating Halloween, from decorating and cooking
 to shopping and interactive features, including a special Q&A Hour with
 best-selling author Dean Koontz.
     The site is part of the company's special Halloween holiday program, which
 also includes the new special issue of Martha Stewart Holiday; the CD
 compilation Martha Stewart Living's Spooky Scary Sounds; and Halloween-themed
 content on Martha Stewart Living television and askMartha radio segments and
 syndicated newspaper columns; as well as expanded Halloween products from the
 Martha by Mail catalog and online store.
     Click on the dangling spider indicating the link to the Holiday channel,
 one of eight linked channels on the homepage, and be
 transported to the Holiday homepage. Select the complete Halloween table of
 contents and find easy access to each of these special features:
     --    Features: Rogues' Gallery of Pumpkins, Decorating with Paper
           Silhouettes, Crepe Paper Costumes, Scary Makeup 101, Crafty
           Halloween Tricks, and Devilishly Delicious Treats
     --    Q&A Hour: Participate in a live Q&A with best-selling author Dean
           Koontz, Tuesday, October 24 at 8 p.m.
     --    Shopping: offers eight pages of special Halloween
           products with everything from Spooky Pinatas and painted metal Loot
           Pails to Halloween Baking Cups and the Ultimate Pumpkin Carving Kit,
           available in limited quantities. Plus, sample the sounds of the
           Spooky Scary Sounds CD and purchase it online, along with the
           special Halloween issue of Martha Stewart Holiday.
     --    Halloween bulletin board: Trade tips, hints and ideas with other
           members anytime; it's always open.
     --    Bad Things: A twist on Martha Stewart Living's "Good Things," these
           little details are just the right touch to any Halloween
           celebration, from Scary Message Lanterns and Candy Wreaths to Apple
           Votives and Costumed Candle Holders.
     --    Recipes: Jack-o'-Lantern Tarts, Sweet and Spicy Pumpkin Seeds,
           Halloween Cupcakes, Spiderweb cookies, and many more delicious
           recipes transformed for the Halloween season.
     --    Plus: Find complete program guides for Martha Stewart Living with
           special Halloween segments, like those on carnivorous plants and
           pumpkin chandeliers, beginning Friday, October 13, 2000. consists of eight content-rich channels, each dedicated
 to one of the company's core areas, which include cooking & entertaining,
 gardening, crafts, holidays, home, keeping, weddings, and baby. The site also
 includes more than 1,900 SKUs of Martha by Mail product and marthasflowers, a
 searchable recipe finder, and a comprehensive plant encyclopedia.
     Additionally, it includes companion content to other MSO media such as
 recipes for MSO television programs; askMartha radio scripts; and community
 features. has more than 1.5 million registered users.
     Martha Stewart Living Omnimedia, Inc. is an integrated content company
 consisting of four business segments. The company's publishing segment
 includes Martha Stewart Living, Martha Stewart Weddings and Martha Stewart
 Baby magazines; books written by Martha Stewart and the editors of Martha
 Stewart Living; and the syndicated askMartha newspaper columns and radio show.
 The Internet/direct commerce segment consists of the company's high-end
 catalog, Martha by Mail, and, which includes the online
 Martha by Mail store, marthasflowers, and eight linked content and community
 channels. The television segment includes a nationally syndicated, daily
 one-hour television program, Martha Stewart Living; a daily cable television
 program, From Martha's Kitchen, on the Food Network; weekly appearances on
 CBS's The Early Show broadcast; and periodic primetime network television
 specials. The merchandising segment includes strategic partnerships through
 which merchandise designed by the company's in-house creative experts are
 distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and
 Zellers. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock
 Exchange under the ticker symbol MSO.

SOURCE Martha Stewart Living Omnimedia