marthastewart.com Unveils Tricks and Treats for Halloween marthastewart.com Devotes an Entire Web Channel to Halloween as Part of a Special Omnimedia Holiday Program
NEW YORK, Oct. 12 /PRNewswire/ -- In the spirit of the season, marthastewart.com, the website of Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) announced today that it has greatly expanded the Holiday channel with a comprehensive package of Halloween content. There are over 70 pages offering "how to" ideas for celebrating Halloween, from decorating and cooking to shopping and interactive features, including a special Q&A Hour with best-selling author Dean Koontz. The site is part of the company's special Halloween holiday program, which also includes the new special issue of Martha Stewart Holiday; the CD compilation Martha Stewart Living's Spooky Scary Sounds; and Halloween-themed content on Martha Stewart Living television and askMartha radio segments and syndicated newspaper columns; as well as expanded Halloween products from the Martha by Mail catalog and online store. Click on the dangling spider indicating the link to the Holiday channel, one of eight linked channels on the marthastewart.com homepage, and be transported to the Holiday homepage. Select the complete Halloween table of contents and find easy access to each of these special features: -- Features: Rogues' Gallery of Pumpkins, Decorating with Paper Silhouettes, Crepe Paper Costumes, Scary Makeup 101, Crafty Halloween Tricks, and Devilishly Delicious Treats -- Q&A Hour: Participate in a live Q&A with best-selling author Dean Koontz, Tuesday, October 24 at 8 p.m. -- Shopping: marthabymail.com offers eight pages of special Halloween products with everything from Spooky Pinatas and painted metal Loot Pails to Halloween Baking Cups and the Ultimate Pumpkin Carving Kit, available in limited quantities. Plus, sample the sounds of the Spooky Scary Sounds CD and purchase it online, along with the special Halloween issue of Martha Stewart Holiday. -- Halloween bulletin board: Trade tips, hints and ideas with other members anytime; it's always open. -- Bad Things: A twist on Martha Stewart Living's "Good Things," these little details are just the right touch to any Halloween celebration, from Scary Message Lanterns and Candy Wreaths to Apple Votives and Costumed Candle Holders. -- Recipes: Jack-o'-Lantern Tarts, Sweet and Spicy Pumpkin Seeds, Halloween Cupcakes, Spiderweb cookies, and many more delicious recipes transformed for the Halloween season. -- Plus: Find complete program guides for Martha Stewart Living with special Halloween segments, like those on carnivorous plants and pumpkin chandeliers, beginning Friday, October 13, 2000. marthastewart.com consists of eight content-rich channels, each dedicated to one of the company's core areas, which include cooking & entertaining, gardening, crafts, holidays, home, keeping, weddings, and baby. The site also includes more than 1,900 SKUs of Martha by Mail product and marthasflowers, a searchable recipe finder, and a comprehensive plant encyclopedia. Additionally, it includes companion content to other MSO media such as recipes for MSO television programs; askMartha radio scripts; and community features. marthastewart.com has more than 1.5 million registered users. Martha Stewart Living Omnimedia, Inc. is an integrated content company consisting of four business segments. The company's publishing segment includes Martha Stewart Living, Martha Stewart Weddings and Martha Stewart Baby magazines; books written by Martha Stewart and the editors of Martha Stewart Living; and the syndicated askMartha newspaper columns and radio show. The Internet/direct commerce segment consists of the company's high-end catalog, Martha by Mail, and marthastewart.com, which includes the online Martha by Mail store, marthasflowers, and eight linked content and community channels. The television segment includes a nationally syndicated, daily one-hour television program, Martha Stewart Living; a daily cable television program, From Martha's Kitchen, on the Food Network; weekly appearances on CBS's The Early Show broadcast; and periodic primetime network television specials. The merchandising segment includes strategic partnerships through which merchandise designed by the company's in-house creative experts are distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and Zellers. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.
SOURCE Martha Stewart Living Omnimedia
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