NEW YORK, Oct. 12 /PRNewswire/ -- In the spirit of the season,
marthastewart.com, the website of Martha Stewart Living Omnimedia, Inc.
(NYSE: MSO) announced today that it has greatly expanded the Holiday channel
with a comprehensive package of Halloween content. There are over 70 pages
offering "how to" ideas for celebrating Halloween, from decorating and cooking
to shopping and interactive features, including a special Q&A Hour with
best-selling author Dean Koontz.
The site is part of the company's special Halloween holiday program, which
also includes the new special issue of Martha Stewart Holiday; the CD
compilation Martha Stewart Living's Spooky Scary Sounds; and Halloween-themed
content on Martha Stewart Living television and askMartha radio segments and
syndicated newspaper columns; as well as expanded Halloween products from the
Martha by Mail catalog and online store.
Click on the dangling spider indicating the link to the Holiday channel,
one of eight linked channels on the marthastewart.com homepage, and be
transported to the Holiday homepage. Select the complete Halloween table of
contents and find easy access to each of these special features:
-- Features: Rogues' Gallery of Pumpkins, Decorating with Paper
Silhouettes, Crepe Paper Costumes, Scary Makeup 101, Crafty
Halloween Tricks, and Devilishly Delicious Treats
-- Q&A Hour: Participate in a live Q&A with best-selling author Dean
Koontz, Tuesday, October 24 at 8 p.m.
-- Shopping: marthabymail.com offers eight pages of special Halloween
products with everything from Spooky Pinatas and painted metal Loot
Pails to Halloween Baking Cups and the Ultimate Pumpkin Carving Kit,
available in limited quantities. Plus, sample the sounds of the
Spooky Scary Sounds CD and purchase it online, along with the
special Halloween issue of Martha Stewart Holiday.
-- Halloween bulletin board: Trade tips, hints and ideas with other
members anytime; it's always open.
-- Bad Things: A twist on Martha Stewart Living's "Good Things," these
little details are just the right touch to any Halloween
celebration, from Scary Message Lanterns and Candy Wreaths to Apple
Votives and Costumed Candle Holders.
-- Recipes: Jack-o'-Lantern Tarts, Sweet and Spicy Pumpkin Seeds,
Halloween Cupcakes, Spiderweb cookies, and many more delicious
recipes transformed for the Halloween season.
-- Plus: Find complete program guides for Martha Stewart Living with
special Halloween segments, like those on carnivorous plants and
pumpkin chandeliers, beginning Friday, October 13, 2000.
marthastewart.com consists of eight content-rich channels, each dedicated
to one of the company's core areas, which include cooking & entertaining,
gardening, crafts, holidays, home, keeping, weddings, and baby. The site also
includes more than 1,900 SKUs of Martha by Mail product and marthasflowers, a
searchable recipe finder, and a comprehensive plant encyclopedia.
Additionally, it includes companion content to other MSO media such as
recipes for MSO television programs; askMartha radio scripts; and community
features. marthastewart.com has more than 1.5 million registered users.
Martha Stewart Living Omnimedia, Inc. is an integrated content company
consisting of four business segments. The company's publishing segment
includes Martha Stewart Living, Martha Stewart Weddings and Martha Stewart
Baby magazines; books written by Martha Stewart and the editors of Martha
Stewart Living; and the syndicated askMartha newspaper columns and radio show.
The Internet/direct commerce segment consists of the company's high-end
catalog, Martha by Mail, and marthastewart.com, which includes the online
Martha by Mail store, marthasflowers, and eight linked content and community
channels. The television segment includes a nationally syndicated, daily
one-hour television program, Martha Stewart Living; a daily cable television
program, From Martha's Kitchen, on the Food Network; weekly appearances on
CBS's The Early Show broadcast; and periodic primetime network television
specials. The merchandising segment includes strategic partnerships through
which merchandise designed by the company's in-house creative experts are
distributed and/or sold through Kmart, Sherwin-Williams, P/Kaufmann, and
Zellers. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock
Exchange under the ticker symbol MSO.
SOURCE Martha Stewart Living Omnimedia