Maryland Live! Casino Celebrates Launch Of The New Live! Rewards® Card Tier Program Marketing Partnerships with Atlantis, Paradise Island, Wynn Las Vegas and Norwegian Cruise Lines Offer Exclusive Amenities and Benefits to Top Tier Members
HANOVER, Md., March 19, 2014 /PRNewswire/ -- Maryland Live! Casino is taking the Live! Rewards® Players Club to a whole new level with the launch of its new Card Tier Rewards Program, featuring a lineup of new and exclusive benefits for Classic, Gold, Platinum, Black and Chairman's Club tier members.
In addition to standard benefits offered to all Card Tiers, such as Same Day Free Slot Play and Match Table Play, discount offers at various partner hotels, free check cashing, and other complimentaries, strategic marketing partnerships have been established with luxury brands such as the Atlantis Resort in Paradise Island, Wynn Las Vegas, and Norwegian Cruise Lines to enhance benefits for top tier members.
Now, all Gold, Platinum, Black and Chairman's Club cardholders can take advantage of exclusive amenities, discounts and complimentary packages available from these new partnerships, including travel, luxurious accommodations, and the opportunity to participate in private special events and exclusive promotions.
CHAIRMAN'S CLUB CELEBRATION
To celebrate the launch of the new Live! Rewards program, Maryland Live! hosted a spectacular special event in Washington, DC, to welcome the first group of customers to become members of the Chairman's Club, the most elite of the new Tiers. Guests were treated to a sumptuous dinner, spectacular entertainment, dancing, and a special performance by the legendary Kool & the Gang, while Maryland Live! executives unveiled the premier benefits offered to this exclusive group.
The Chairman's Exclusive Package features an unprecedented array of rewards, such as an annual Chairman's Cruise on Norwegian Cruise Lines to exotic locales; complimentary travel packages to Atlantis, Paradise Island, and Wynn Las Vegas; complimentary birthday celebrations at The Prime Rib, VIP access to all Rams Head Center Stage headline shows, tickets to major sporting events, complimentary rounds of golf, luxury gift items, complimentary car wash and detailing, and a 100% increased earning rate on Self-Comps. In addition, each member was awarded $5,000 in Free Slot Play or Promo Chips as part of THE STREAK®, a one-of-a-kind, annual anniversary award that increases each year the Card Tier status is maintained.
One of the most anticipated benefits of the new Live! Rewards program are the Self-Comp accounts. Self-Comps are a new award that players earn and use to comp themselves at most Maryland Live! restaurant outlets, and the Shop Live! retail store. Self-Comp awards are dollar based; for example, $1 in earned Self-Comp is equivalent to $1 in retail or dining purchase. Members earn Self-Comps based on game played, average bet, and length of play. Earning rate will vary for every customer based on their play; however, as an added benefit, Gold, Platinum, Black and Chairman's Club cardholders earn Self-Comps at an increased rate – 25% for Gold; 50% for Platinum; 75% for Black; and 100% for Chairman's Club.
The most unique and celebrated feature of the new Live! Rewards program is THE STREAK®, a one-of-a-kind, annual anniversary award that increases each year the Card Tier status is maintained. Gold, Platinum, Black and Chairman's Club cardholders will be rewarded for their status in Free Slot Play or Promotional Chips, which are redeemable through the rest of the year. To kick off the new program, all Gold Card members received $100; Platinum Card members received $500; Black Card members received $1,000; and Chairman's Club Card members received $5,000.
"We are very excited to announce the details of the new Live! Rewards Card program, which offers our customers an array of generous new benefits to reward them for their loyalty," said Mario Maesano, Senior Vice President of Marketing, Maryland Live! Casino. "Our guests now have the opportunity to visit luxurious resorts and travel to exotic locations around the world through our new marketing partnerships; receive an annual anniversary award for achieving and maintaining their Tier status with THE STREAK; download their own Self-Comps; and take advantage of a variety of other perks and amenities."
A breakdown of the new Live! Rewards Players Club Card Tiers:
Classic Card (0 – 24,999 points)
- Same-Day Free Slot Play & Self-Comping
- Free Check Cashing at the Cashier Cage
- Free Soft Drinks on the Casino Floor
- Coupons & Special Rewards Based on Play
- $2 Discount at Live! Buffet
- Ability to Use Self-Comps for Beverages
- Discounts on Banquet & Catering Service
- Discounts on Logo Merchandise at Shop Live!
- Discounts and Offers at Local-Area Partner Hotels
- Discounts on Food Purchases at Off-site Rams Head Locations
- Discounts of Food Purchases at Power Plant Live! Partners
Gold Card (25,000 – 99,999 points or 100 Poker Hours)
- All Classic Benefits
- Arundel Mills Partner Discounts
- Atlantis Bahamas Partner Discounts
- Norwegian Cruise Line Partner Discounts
- Promotional Bonus Entries
- Private Card-Level Drawings and Events
- 25% Increased Earning Rate on Self-Comps
- The Streak Anniversary Eligibility
Platinum Card (100,000 – 499,999 points or 500 Poker hours)
- All Classic and Gold Benefits
- Eligibility for Roll-Over Points
- Atlantis Paradise Bahamas Partner Complimentary Packages
- Norwegian Cruise Line Partner Complimentary Packages
- Pre-Sale Concert Ticket Availability
- Expedited Slot Service
- 50% Increased Earning Rate on Self-Comps
Black Card (500,000 – 1,999,999 points or 5,000 Poker Hours)
- All Classic, Gold and Platinum Benefits
- Complimentary Guaranteed Valet Service
- Annual Card Tier Anniversary Event Invitation
- VIP Express Lines at Cashier, Live! Rewards Club & Live! Buffet
- Early Pick-Up for Gift Promos / Headline Entertainment
- Private VIP Phone Line
- Slot Machine Hold (2 hours)
- High Limit Slots VIP Lounge Access
- Live! Buffet VIP Seating
- 2 Comp Rounds of Golf per Month at Waverly Woods
- Limo Pick-up and Drop-off Service
- Personal Casino Host
- 75% Increased Earning Rate on Self-Comps
Chairman's Club (2,000,000 + points)
- All Classic, Gold, Platinum, Black Benefits
- Cash for Points
- ATM Fees Rebated & Cash Advance Fee Waived
- Annual Hosted Birthday Party at The Prime Rib
- Annual Chairman's Cruise on Norwegian Cruise Line
- $500 Travel Reimbursement for Live! Partner Travel
- Chairman's Exclusive Annual Luxury Gift Package
- Complimentary Costco Membership
- Guaranteed Headline Entertainment Seating
- 2 Tickets for Major Sporting Events
- Private VIP Parking
- Monthly Auto Cleaning
- 100% Increased Earning Rate on Self-Comps
For complete details and to sign up for a Live! Rewards Card, visit the Live! Rewards Club on the Casino floor. For information about Card Tier benefits, visit www.marylandlivecasino.com
About Maryland Live! Casino
Maryland Live! Casino is conveniently located at the Arundel Mills Mall, halfway between Baltimore and Washington, directly off the Baltimore-Washington Parkway at Arundel Mills Blvd. and Route 100 in Hanover, MD (Anne Arundel County), with easy access off I-95 at Route 100. Open 24/7, the $500+ million Maryland Live! Casino is the largest commercial casino in the country with 177 live action table games, including Blackjack, Craps, Roulette, Mini-Baccarat, Fortune Pai Gow Poker Progressive, and a new Poker Room; more than 4,300 of the latest slot machines; and two High Limit rooms. A variety of irresistible dining options, such as Bobby's Burger Palace, from celebrated chef Bobby Flay; The Cheesecake Factory®; Phillips® Seafood; the Zagat-rated #1 steakhouse The Prime Rib®; the multi-station Live! Buffet; and Noodles, an Asian wok and noodle bar; along with a sizzling nightlife, including live entertainment at Rams Head Center Stage and the unique, interactive R Bar, completes the world-class gaming and entertainment experience. Other first-class amenities include the Shop Live! retail store; a bus lounge, and a secure covered 5,000-space parking garage with valet service, free self-parking and direct elevator access to the casino floor. Maryland Live! Casino is owned and operated by The Cordish Companies.
Call 855-5MD-LIVE (855-563-5483); or visit www.marylandlivecasino.com or www.myliveonlinecasino.com Follow Maryland Live! Casino on Facebook and Twitter.
For employment opportunities, visit www.jobsatmarylandlivecasino.com.
The Cordish Companies, now in its fourth generation of family ownership, is an international conglomerate of businesses, including one of the leading gaming, entertainment and real estate development companies in the United States. The company has diverse development expertise with divisions focused on Gaming & Lodging, Entertainment & Mixed-Use, Sports Anchored Districts, Shopping & Lifestyle Retail, Office and Residential. The Cordish Companies also owns and manages a diverse group of operating businesses, ranging from gaming, restaurants/clubs to live music promotion and film/media distribution. The company values itself on the quality of its operations, its long-term relationships, and high level of integrity in all of its endeavors.
The Cordish Companies is the largest and most successful developer of entertainment districts and concepts in the United States. In particular, the company has unparalleled experience in creating and revitalizing high-profile destinations in urban core locations. Many of The Cordish Companies' projects involve public/private partnerships and are of unique significance to the cities in which they are located. Prime examples are the company's prominent role in the redevelopment of Baltimore's world-famous Inner Harbor; Atlantic City, NJ; Hollywood, FL; Charleston, SC; Houston, TX; Louisville, KY; Tampa FL; Kansas City, MO; and Towson, MD.
The Cordish Companies has received the highest possible national awards in its various area of expertise. In real estate, The Cordish Companies has received an unprecedented seven Urban Land Institute Awards of Excellence. www.cordish.com.
SOURCE Maryland Live! Casino