Maserati Highlights Its Heritage and U.S. Return With Spyder Exhibition At L.A. Auto Show

    LOS ANGELES, Nov. 19 /PRNewswire/ -- Maserati marks a new era in the U.S.
 after a 10-year absence by celebrating its return with an exciting display
 that chronicles its open air motoring heritage at the Greater Los Angeles Auto
 Show, Jan. 5 - 13, 2002.  "The Maserati Spyder Exhibition" will include some
 of the legendary Italian automaker's most famous open air road and race cars
 from the 1950s, '60s and '70s, and host the introduction of an all-new model
 for U.S. enthusiasts.
     "We will be debuting the 2002 Spyder in North America at the Los Angeles
 Auto Show.  In light of this special occasion, we are assembling a
 representative collection of historically significant Maserati Spyders and
 open race cars from our storied past to showcase alongside Maserati's
 promising future products.  The display will give visitors a dynamic
 perspective of our exciting lineage," explained Stuart Robinson, president and
 CEO of Ferrari / Maserati North America.
     The centerpiece of the exhibition will be the youngest of the Spyder line,
 and also the most technologically advanced.  The 2002 Spyder is an Italian
 thoroughbred that is the result of a project that began when the company was
 passed into Ferrari control.  ItalDesign penned the sensuous lines, while
 Maserati engineers lowered a completely new, race-bred 390-horsepower V-8
 engine under the hood that delivers an unrestrained top speed of 175 mph.
     The Maserati name is deeply rooted in motorsports and has attracted some
 of the world's premier race car drivers.  Five-time World Champion Juan Manuel
 Fangio, Tazio Nuvolari, Stirling Moss and Carroll Shelby were just a few of
 the notable drivers who slipped behind the wheel of the mighty Maseratis on
 their way to capturing the checkered flag.
     The technically-advanced Type 61, nicknamed the "Birdcage," will be one of
 the cars showcased.  It is one of the most recognizable and formidable sports
 cars in Maserati's rich racing tradition, having dominated the sport
 throughout the '60s.
     This is the second consecutive year that the L.A. Auto Show has selected a
 manufacturer to stage a presentation that explores and celebrates part of its
 automotive heritage.  "The timing for Maserati is ideal," said Andy Fuzesi,
 general manager of the L.A. Auto Show.  "Maserati has an exciting new Spyder
 ready for market and an 87-year history of building some of the most
 remarkable sports cars."
     The nine-day public show will be preceded by two Media Days, Jan. 3 and 4,
 where numerous automakers will conduct the World or North American debut of
 nearly three dozen production and concept vehicles.
                      MAKE YOUR OPINION COUNT - Click Here

SOURCE L.A. Auto Show

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.