Masstech Group Wins TV Technology STAR Award at NAB 2013 Editors Choose Emerald for News as One of the Year's Most Innovative Technologies for the Broadcast Industry

TORONTO, April 18, 2013 /PRNewswire-iReach/ -- Masstech Group, the leading provider of powerful tools that transform content into assets, announced today that it had received the prestigious STAR Award (Superior Technology Award Recipient) from the editors of TV Technology magazine at the NAB 2013 convention in Las Vegas. The panel of judges singled out Emerald™ for News from Masstech for this honor. Emerald for News is the first media asset management system to deliver its core functionality for archive, search and restore by being embedded directly within the desktop interface of Avid iNEWS and Associated Press ENPS newsroom computer systems.

(Photo: http://photos.prnewswire.com/prnh/20130418/CG96512)

"We built Emerald for News with the specific goal in mind of enabling stations and groups to dramatically enhance how they find, use and share content," said Masstech Group CEO Joe French. "This award is a strong validation of the path we have taken."

Now celebrating its 13th anniversary, TV Technology's STAR Award is designed to honor and showcase the outstanding technological innovations available to the broadcast industry. A panel of judges consisting of TV Technology editors, columnists and industry experts reviewed a variety of products, examined the technical applications and their overall contribution to the industry, and then submitted their award nominees.

Among the highlights of the new Masstech Emerald for News are:

       Masstech Media Wire™ which supports the creation of internal news wire services within station groups. Journalists can publish complete stories, slugs, footage and other assets via this wire so they can be used by all stations to expedite delivery of breaking news and to meet other requirements. This material is made available without requiring any manual uploads, downloads, transcodes or other time-consuming, complex operations.

       Emerald Auto Archive, the only solution that completely automates the archiving of every news story from every newscast, locally and across an entire group.

       Emerald for News is the only solution that can be accessed from and delivers results to the search tools that are already built into standard iNEWS and ENPS newsroom desktop interfaces.

       The system searches any connected Emerald for News archive, both local and in geographically dispersed bureaus throughout a group.

       Emerald for News enables journalists to simply select the footage they want to use from the search results, trim it as needed, and select the location where it will be used.

       Emerald for News automatically conforms assets to fit the required playback resolution and format.

       Masstech's exclusive lossless transcoding technology ensures the best quality output for any distribution requirement on any screen.

Masstech Emerald for News is available immediately. Additional information is available at http://masstech.com/products/emerald™/

About TV Technology
TV Technology (www.tvtechnology.com) is the industry's leading magazine for technology news and reviews and is celebrating its 30th year covering the television industry. The magazine is published by NewBay Media LLC, the world's largest publisher of audio and video publications.

About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer based that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit: www.masstech.com.



Media Contact:

Evan Sirof Marcomm-On-Call, Inc., 845-883-2109, evan@marcomm-on-call.com



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SOURCE Masstech Group



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