MasterCard International's Promotional Campaign Wins 'Best Financial Services Rich Media' Award Created by IconNicholson, Cat in the Hat banner campaign wins in

2004 Internet Advertising Competition



    NEW YORK, June 22 /PRNewswire/ -- MasterCard International's campaign
 launched in conjunction with Universal Pictures' holiday blockbuster, Cat in
 the Hat, has won top honors in Web Marketing Association's 2004 Internet
 Advertising Competition. The award recognizes excellence in online advertising
 based on the association's assessment of creativity, innovation, impact,
 design and use of the medium.
     The banner campaign's "Eyeblaster" unit received response rates over twice
 the industry average for floating Eyeblaster ads and nearly 21 times higher
 than the overall campaign response rates. IconNicholson's approach to
 leveraging MasterCard's and Universal Pictures' strategies and styles yielded
 enticing eye-catchers that compelled online users to use their MasterCard
 cards to enter the Trip-a-Day Giveaway. Collaboration with MasterCard's other
 agencies generated a seamless campaign.
     "The integration of the Trip-a-Day Giveaway holiday promotion across each
 of our marketing channels is evidence of the strong work our agencies
 deliver," says Debra Coughlin, Senior Vice President, Global Brand Building,
 MasterCard International. "IconNicholson's creative and strategic strength
 produced exceptional online components, helping MasterCard meet its brand
 objectives."
     IconNicholson has partnered with MasterCard International since 2001 on
 numerous projects, including Web site development, online marketing campaigns
 and promotional programs, and has extended MasterCard's integrated marketing
 and "Priceless" advertising strategies. IconNicholson's close collaboration
 with MasterCard's marketing team delivers consistent results.
     "We value our partnership with MasterCard and a key to our mutual success
 is how energized our project team is by working with MasterCard and the array
 of marketing challenges," said Jennifer Wesley, Client Principal at
 IconNicholson.
     IconNicholson continues to develop and integrate innovative Web components
 to support MasterCard's brand- and business-building efforts.
 
     About IconNicholson
     IconNicholson is the NY office of LB Icon AB, a global leader in IT
 professional services employing over 650 people in eight countries.
 IconNicholson has been a pioneer of emerging technology solutions since 1987.
 The company has been recognized widely for its work and as a top-ranked U.S.
 IT professional services firm. IconNicholson's expertise in strategic
 consulting, user-driven modeling and design, and systems development and
 integration has been widely recognized and has produced results for clients
 that include Bristol-Myers Squibb, Doris Duke Charitable Foundation, EMI Music
 Publishing, Empire BlueCross BlueShield, L'Oreal, MasterCard International,
 The Metropolitan Museum of Art, Motorola, Prada, Siemens Dematic, and Tibbett
 & Britten Americas.
 
      http://www.iconnicholson.com
 
 

SOURCE IconNicholson

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