NEW YORK, June 22 /PRNewswire/ -- MasterCard International's campaign
launched in conjunction with Universal Pictures' holiday blockbuster, Cat in
the Hat, has won top honors in Web Marketing Association's 2004 Internet
Advertising Competition. The award recognizes excellence in online advertising
based on the association's assessment of creativity, innovation, impact,
design and use of the medium.
The banner campaign's "Eyeblaster" unit received response rates over twice
the industry average for floating Eyeblaster ads and nearly 21 times higher
than the overall campaign response rates. IconNicholson's approach to
leveraging MasterCard's and Universal Pictures' strategies and styles yielded
enticing eye-catchers that compelled online users to use their MasterCard
cards to enter the Trip-a-Day Giveaway. Collaboration with MasterCard's other
agencies generated a seamless campaign.
"The integration of the Trip-a-Day Giveaway holiday promotion across each
of our marketing channels is evidence of the strong work our agencies
deliver," says Debra Coughlin, Senior Vice President, Global Brand Building,
MasterCard International. "IconNicholson's creative and strategic strength
produced exceptional online components, helping MasterCard meet its brand
IconNicholson has partnered with MasterCard International since 2001 on
numerous projects, including Web site development, online marketing campaigns
and promotional programs, and has extended MasterCard's integrated marketing
and "Priceless" advertising strategies. IconNicholson's close collaboration
with MasterCard's marketing team delivers consistent results.
"We value our partnership with MasterCard and a key to our mutual success
is how energized our project team is by working with MasterCard and the array
of marketing challenges," said Jennifer Wesley, Client Principal at
IconNicholson continues to develop and integrate innovative Web components
to support MasterCard's brand- and business-building efforts.
IconNicholson is the NY office of LB Icon AB, a global leader in IT
professional services employing over 650 people in eight countries.
IconNicholson has been a pioneer of emerging technology solutions since 1987.
The company has been recognized widely for its work and as a top-ranked U.S.
IT professional services firm. IconNicholson's expertise in strategic
consulting, user-driven modeling and design, and systems development and
integration has been widely recognized and has produced results for clients
that include Bristol-Myers Squibb, Doris Duke Charitable Foundation, EMI Music
Publishing, Empire BlueCross BlueShield, L'Oreal, MasterCard International,
The Metropolitan Museum of Art, Motorola, Prada, Siemens Dematic, and Tibbett
& Britten Americas.