Mattel Launches School Photographer Becky; Barbie Doll's Friend Who Uses A Wheelchair
EL SEGUNDO, Calif., July 28 /PRNewswire/ -- Mattel, Inc. (NYSE: MAT) announced today the introduction of BECKY(R) I'm the School Photographer! The Barbie(R) doll's hip and very cool disabled friend who is a photographer for her high school yearbook. She comes with a pretend camera so she can take "pictures" at all school events. Becky doll uses a red and silver realistically designed wheelchair and keeps in style wearing a trendy fashion ensemble accessorized with red stud earrings, red framed sunglasses, and a brown backpack that hangs on the back of her wheelchair. The School Photographer Becky is the second Becky doll in the Barbie line and the first time she has had a "career." The Becky doll was introduced last year at the Very Special Arts Gallery in Washington, DC where Mattel and Toys "R" Us (TRU) joined together to donate $10,000 to the National Lekotek Center and National Parent Network on Disabilities. Becky doll was welcomed by national disability rights leaders and more than 150 kids and adults with disabilities. Share A Smile(TM) Becky, a TRU exclusive, was sold out in just two weeks, requiring Mattel to go back into production. Based on this overwhelming success, School Photographer Becky will be available not only at TRU stores, but also at retailers nationwide that carry Barbie dolls. Becky also appears in a new book entitled, Barbie, The New Counselor, published by Golden Books, where she works as a camp counselor with Barbie. This emphasizes the Becky doll's leadership abilities and sends a powerful message to kids. In addition, Becky will appear in the Detective Barbie CD-ROM where she helps the Barbie doll solve mysteries using her incredible computer skills to uncover clues. Mattel, Inc., with $4.5 billion in annual revenues, is the worldwide leader in the design, manufacture and marketing of children's toys. With headquarters in El Segundo, California, Mattel has offices and facilities in 36 countries and markets its products in more than 150 nations throughout the world.
SOURCE Mattel, Inc.
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