Maurice Lacroix Swiss Watches Donates Its Sponsorship of Indianapolis 500 Race Car to Raise Awareness for The ALS Association (Lou Gehrig's Disease)

85th Indianapolis 500 Race Nationally Televised on ABC-TV on Sunday, May 27th,

12 Noon EST (Check Local Listings for Channel and Time in Your Area)

May 25, 2001, 01:00 ET from The ALS Association

    CALABASAS, Calif., May 25 /PRNewswire/ -- In an unprecedented gesture to
 honor those affected by ALS, (more commonly referred to as Lou Gehrig's
 disease), Maurice Lacroix Swiss Watches has donated its sponsorship in this
 Sunday's Indianapolis 500 to The ALS Association.  This means the Indianapolis
 500 race car, owned by Cahill Racing, and sponsored in part by Maurice Lacroix
 will now carry The ALS Association logo over the 500-mile race.
     "Maurice Lacroix Swiss Watches is dedicated to raising awareness of ALS
 and finding a cure for this devastating disease," stated Robert Siragusa,
 president of Maurice Lacroix USA.  "Maurice Lacroix is honored to dedicate
 this sponsorship to those patients, family members and caregivers who live
 with this disease every day.  We hope that increasing awareness of ALS among
 the millions of viewers watching the Indianapolis 500 will bring more
 attention to this cause and advance the fight against ALS."
     "The ALS Association is grateful to Bob Siragusa and Maurice Lacroix Swiss
 Watches for dedicating the company's sponsorship of this legendary race to
 raise awareness for ALS," stated Mike Havlicek, president of The ALS
 Association.  Added Havlicek, "Their generosity will go a long way in raising
 global awareness of Lou Gehrig's disease through this premier sports event."
     Maurice Lacroix Swiss Watches was recently named the Official Watch of The
 Indianapolis 500, The Brickyard 400 and The Indy Racing League.  As a member
 of The 500 Club, an exclusive membership of only 33 member companies and
 individuals, Maurice Lacroix Swiss Watches selected Cahill Racing as their
 "Matched Driver's Team" in a random drawing during the recent Qualifiers'
 Party for the 85th running of The Indianapolis 500.  A $10,000 sponsorship to
 Cahill Racing was donated by Maurice Lacroix in the name of The ALS
 Association, before a crowd of racing team owners, drivers and media.  Cahill
 Racing is owned by The Cahill Family of Cedar Rapids, Iowa.  Larry Cahill has
 been involved with racing for four decades.  The involvement of the Cahill
 Racing Team car with The ALS Association is of particular importance to
 Mr. Cahill and his company, as an employee's family member lost their life to
     Maurice Lacroix Swiss Watches has been a "Partner of Hope" sponsor for The
 ALS Association for over four years.
     Amyotrophic lateral sclerosis (ALS) is a fatal neurodegenerative disease
 that occurs when motor nerve cells cease to function and die.  While in most
 cases, a person's mind remains sharp and alert, muscle control becomes
 completely lost.
     The ALS Association is the only national not-for-profit voluntary health
 organization dedicated solely to the fight against ALS through research,
 patient support, information dissemination and public awareness.  For more
 information about ALS, please visit
                      MAKE YOUR OPINION COUNT - Click Here

SOURCE The ALS Association