CALABASAS, Calif., May 25 /PRNewswire/ -- In an unprecedented gesture to
honor those affected by ALS, (more commonly referred to as Lou Gehrig's
disease), Maurice Lacroix Swiss Watches has donated its sponsorship in this
Sunday's Indianapolis 500 to The ALS Association. This means the Indianapolis
500 race car, owned by Cahill Racing, and sponsored in part by Maurice Lacroix
will now carry The ALS Association logo over the 500-mile race.
"Maurice Lacroix Swiss Watches is dedicated to raising awareness of ALS
and finding a cure for this devastating disease," stated Robert Siragusa,
president of Maurice Lacroix USA. "Maurice Lacroix is honored to dedicate
this sponsorship to those patients, family members and caregivers who live
with this disease every day. We hope that increasing awareness of ALS among
the millions of viewers watching the Indianapolis 500 will bring more
attention to this cause and advance the fight against ALS."
"The ALS Association is grateful to Bob Siragusa and Maurice Lacroix Swiss
Watches for dedicating the company's sponsorship of this legendary race to
raise awareness for ALS," stated Mike Havlicek, president of The ALS
Association. Added Havlicek, "Their generosity will go a long way in raising
global awareness of Lou Gehrig's disease through this premier sports event."
Maurice Lacroix Swiss Watches was recently named the Official Watch of The
Indianapolis 500, The Brickyard 400 and The Indy Racing League. As a member
of The 500 Club, an exclusive membership of only 33 member companies and
individuals, Maurice Lacroix Swiss Watches selected Cahill Racing as their
"Matched Driver's Team" in a random drawing during the recent Qualifiers'
Party for the 85th running of The Indianapolis 500. A $10,000 sponsorship to
Cahill Racing was donated by Maurice Lacroix in the name of The ALS
Association, before a crowd of racing team owners, drivers and media. Cahill
Racing is owned by The Cahill Family of Cedar Rapids, Iowa. Larry Cahill has
been involved with racing for four decades. The involvement of the Cahill
Racing Team car with The ALS Association is of particular importance to
Mr. Cahill and his company, as an employee's family member lost their life to
Maurice Lacroix Swiss Watches has been a "Partner of Hope" sponsor for The
ALS Association for over four years.
Amyotrophic lateral sclerosis (ALS) is a fatal neurodegenerative disease
that occurs when motor nerve cells cease to function and die. While in most
cases, a person's mind remains sharp and alert, muscle control becomes
The ALS Association is the only national not-for-profit voluntary health
organization dedicated solely to the fight against ALS through research,
patient support, information dissemination and public awareness. For more
information about ALS, please visit www.alsa.org.
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SOURCE The ALS Association