Concept continues to prove health and fitness never goes out of style with record sales growth

ANAHEIM, Calif., March 24 /PRNewswire/ -- 46 consecutive months of same store sales growth has catapulted Anaheim, California-based Max Muscle Sports Nutrition (MMSN) into the spotlight as Americans look to control their own livelihood in the midst of a belt-tightening economy. Today, consumers show that MMSN is resistant to changes in the U.S. economy, no matter how the market reacts.

"Health and nutrition simply don't go out of style," said Mick Riddiough, Director of Franchise Development for Max Muscle. "During tough economic times, the public typically invests small amounts of money on those goods and services that make them feel better. So, if booze is their vehicle, then they continue to buy booze. If food is their solace, then they continue to eat their favorite foods. For the 15%+ of the nation's population who turn to exercise and better nutrition to 'feel better', they continue to invest in gym memberships, athletic equipment purchases, and nutritional supplements."

The Sports Nutrition and Weight Loss supplement market to be $22 billion strong in 2008 and is fully expected to grow by $1.3-1.9 billion per year for each of the next five years according to the Nutrition Business Journal. Recent growing interest in professionals leaving the workplace to own a business where they control their destiny has placed Max Muscle Sports Nutrition in the unique position for this market and those seeking the opportunity to both profit and enjoy their livelihood.

Max Muscle Sports Nutrition's success has earned a respected leadership reputation within the sports nutrition marketplace. This reputation is built on a continual flow of new, innovative products that are easy to use, safe, effective, and taste great. The stores also feature five lines of products and services designed, again, to serve a lifestyle: Highly branded Max Muscle Sports Nutrition supplements, top quality apparel for men and women, an outstanding selection of other manufacturer's products, and Max Muscle Sports Nutrition nutraceuticals (vitamins, minerals, et.al.), all brought together by nutritional and diet plans specifically customized for each customer.

For more information about franchise opportunities, visit: www.MaxMuscleFranchise.com

SOURCE Max Muscle Sports Nutrition

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