RESTON, Va. and TEL AVIV, Israel, Nov. 20 /PRNewswire/ -- Maximal
 Innovative Intelligence Ltd. (www.maxsw.com), a leading provider of data
 analysis tools, today announced that it has formed a strategic partnership
 with GHI Technologies Company Ltd. to include the Max(TM) data analysis tool
 as part of GHI's offering of business intelligence (BI) and CRM solutions.
 GHI Technologies will introduce Max to its broad customer base of medium-large
 companies in the pharmaceutical, high technology and manufacturing industries
 throughout Canada.
     The partnership combines GHI's vast experience in implementing CRM and BI
 solutions with the easy-to-use analysis capabilities of Max to provide a
 comprehensive, powerful business intelligence solution that enables GHI
 customers to make well-informed, timely decisions with minimal effort.
 Integrated in a complete CRM solution such as provided by GHI, Max delivers an
 easy-to-use, timesaving decision support tool ideal for any business user who
 works with customer data.
     "Max complements our CRM focus by opening new doors and providing superior
 reporting and analysis capabilities," said Lance Bailey, VP sales at GHI.  "It
 helps our customers get maximum value out of their CRM investment by giving a
 large number of users access to the data and enabling them to quickly spot
 problems, opportunities and trends, all with minimal training."
     GHI, which works with leading Canadian companies, such as Moore
 Corporation and Communique Incentives, has already integrated Max into several
 projects, including the CRM solution implemented at Novopharm, a major generic
 pharmaceuticals company in Canada.  "Max lets each user get answers to their
 questions on the spot, instead of waiting days or even weeks to get reports,"
 said Douglas Morley, manager of sales administration and automation at
 Novopharm.  "Max lets us see opportunities quickly and with minimal effort, so
 we can go in and sell."
     Eran Megiddo, chief technology officer at Maximal Innovative Intelligence,
 said:  "GHI is one of the leading companies in its field.  We are very pleased
 to work with them to help their customers get more value from their CRM
 investment by employing the easy to use, yet powerful data visualization and
 analysis capabilities of Max."
     GHI Technologies and Maximal are working together with Microsoft Canada to
 drive market demand for BI solutions incorporating Max and Microsoft SQL
 Server 2000 Analysis Services.  Rochelle Coleman, marketing manager, SQL
 Server 2000, at Microsoft Canada, commented:  "Maximal and GHI are perfect
 examples of the kind of industry partners whose products and services really
 exploit the Analysis Services platform.  We are happy to work with them for
 the benefit of our mutual customers."
     In Toronto, on December 13, the three companies will present a seminar on
 how companies can use enterprise-wide business analytics to maximize their IT
 investments.  For more information about the seminar visit:
 www.maxsw.com/news&events/news.html or www.ghitechnologies.com/news.html
 
     About Max
     Max is an easy-to-use data analysis tool.  It provides a comprehensive
 overview in a single screen and enables non-technical business users and
 expert analysts alike to quickly and easily uncover problems, opportunities
 and trends, with minimal effort.  Since its launch in June 1999, Max has
 carved a strong niche in the Microsoft-centric business intelligence market.
 Acclaimed by users, industry analysts, and media reviewers for the ease and
 speed of use it offers non-technical business users, Max has also been cited
 as a powerful enabler for expert analysts and database administrators.
 Max 3.0, due for commercial release in Q4 2000, supports all the key features
 of Microsoft SQL Analysis Services.  It is deployable over the Intranet and
 Internet and in corporate portals.
 
     About Maximal
     Founded in 1998, privately held Maximal Innovative Intelligence provides
 powerful, easy to use business intelligence solutions that enable
 organizations to quickly and easily discover the knowledge hidden in their
 data warehouses and gain the competitive edge.  Maximal holds international
 patents on its core technology and on its MaxView(TM) graphical interface.
 Maximal is a member of the Microsoft Data Warehouse Alliance 2000 and is a
 certified Microsoft ISV.  The Company is also a founding member of the
 Analytical Solutions Forum.  Maximal is headquartered in Tel Aviv, where it
 maintains its R&D.  Its wholly owned U.S. subsidiary, Maximal Corporation,
 provides sales, marketing, distribution, training and customer support in
 North America.  For more information, visit the company web site at
 www.maxsw.com.
 
     About GHI Technologies
     With over ten years of consulting and implementation experience in
 Customer Relationship Management and Business Intelligence Industries, GHI
 Technologies brings the expertise and experience required to lead clients from
 project conception through deployment.  GHI's team of in house professionals
 is dedicated to guiding client projects from initial scope and requirements
 definition to training and implementation.  For more information visit our web
 site at www.ghitechnologies.com
 
      Reader Contact Information:
      North America:
      Maximal Corporation, 11921 Freedom Drive Suite 550, Reston VA 20190
      Tel:  (703) 925-5959, Fax: (703) 904-4399, info@maxsw.com, www.maxsw.com
 
      International:
      Maximal Innovative Intelligence, Ltd. Tozeret Ha'aretz 18, Tel Aviv,
      ISRAEL 97891 Tel:  +972-3-6911136, Fax:  +972-3-6911137, info@maxsw.com,
      www.maxsw.com
 
     Maximal Innovative Intelligence, the Maximal logo, Max, MaxView, One-
 button analysis, and Interactions are either registered trademarks or
 trademarks of Maximal Innovative Intelligence Ltd.  Microsoft is a registered
 trademark of Microsoft Corporation in the U.S. and /or other countries.  Other
 company, brand, product, and service names are trademarks or registered
 trademarks of their respective holders.
 
      Company Contact:       PR Agency Contact:
      Eran Even Kesef        Kristy Needham
      703-925-5959           210-820-3070 ext. 102
      eranek@maxsw.com       kristyn@weinkrantz.com
 
 

SOURCE  Maximal Innovative Intelligence Ltd.

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