Maytag Repairman Nominated for Induction Into Madison Avenue Advertising Walk of Fame

    BENTON HARBOR, Mich., Sept. 18 /PRNewswire-FirstCall/ -- The Maytag(R)
 Repairman has recently been nominated for the Madison Avenue Advertising
 Walk of Fame in New York City. The Maytag Repairman, the longest running
 real-life advertising character in American history, is competing for the
 honor along with 25 other famed icons.
 
     "We're excited that the Maytag Repairman is once again being recognized
 by the Advertising Walk of Fame as one of the nation's leading marketing
 icons," said Tom Hassett, marketing director, Maytag brand. "He's a true
 part of American culture -- both past and present."
 
     Established in 1967, the Maytag Repairman has become an iconic
 marketing figure. The current character, played by Clay Jackson, is playing
 a major role in revitalizing the 100-year-old Maytag brand -- bringing its
 unequaled tradition of quality and dependability to life. While portrayed
 on television for the past 40+ years as having nothing to do, the Maytag
 Repairman's role is a full-time position that includes multiple national
 television, radio, print and public appearances across the country.
 
     Maytag Repairman fans can vote for their favorite icon at
 www.advertisingweek.com/wof through Sept. 19, 2008. The winner of the
 contest will be announced Sept. 22 at a press conference at 10 a.m. EDT on
 the corner of 42nd and Madison Avenue. The program is conducted by
 Advertising Week in partnership with the Advertising Icon Museum which
 opens in 2009 in Kansas City, Mo. Visit www.nextmaytagrepairman.com for
 more information about the Maytag Repairman.
 
     History of the Maytag Repairman
 
     The character first appeared on American TV screens in 1967. Jackson is
 one of only four people to portray the Maytag Repairman since its creation:
 Jesse White retired from the role in 1988 after playing the part for 21
 years; Gordon Jump retired in 2003 after starring in the role for 15 years;
 and Hardy Rawls took Jump's place in 2003 and played the part through 2007.
 
     About Maytag Brand
 
     For more than a century, Maytag brand appliances have been synonymous
 with dependability and durability. Through the commitment of Whirlpool
 Corporation, Maytag brand's unequaled tradition of quality production and
 dependable performance continues to thrive. Exceptionally durable
 components are found in Maytag brand appliances -- including the Maytag(R)
 EPIC z(R) front-load and the Maytag(R) Centennial(R) top-load washers and
 dryers, the Maytag(R) Gemini(R) double-oven range, the Maytag(R) Ice2O(TM)
 French door bottom- freezer refrigerator, the first of its kind with
 external ice and water, and the Maytag(R) Jetclean(R) dishwashers. Maytag
 brand is part of the Whirlpool Corporation, the world's leading
 manufacturer and marketer of major home appliances, with annual sales of
 approximately $19 billion, more than 73,000 employees, and more than 70
 manufacturing and technology research centers around the world. For more
 information on any Maytag brand appliance, visit http://www.maytag.com.
 
 
 

SOURCE Maytag