Maytag Repairman Wraps National Tour by Visiting Miami Voters Ol' Lonely(R), the Popular Maytag(R) Icon, Cites Dependability in the Right to

Vote as Reason for His Final 2004 'Random Acts of Dependability' Tour Stop



    NEWTON, Iowa, Oct. 19 /PRNewswire/ -- With Election Day quickly
 approaching, Ol' Lonely, the Maytag Repairman, wants to help Floridians
 celebrate voting as a dependable way to exercise their voices. Accordingly, he
 will appear at the Miami Bayside Marketplace on Thursday, Oct. 21, to assist
 registered voters with last-minute questions regarding the election process.
     (Logo:  http://www.newscom.com/cgi-bin/prnh/20000505/MYGLOGO )
     The Maytag Man's visit to Miami will be the final stop in his 2004 "Random
 Acts of Dependability" tour. The dependability of Maytag appliances compelled
 him to tour the nation this year in search of other things Americans tie to
 dependability.
     During his Miami stop, Ol' Lonely will visit with Bayside Marketplace
 patrons from 11 a.m. until 1:30 p.m. to ensure they have necessary information
 about the voting process before heading to the polls on Nov. 2. He will be
 on-hand to provide information such as what voters need to take with them on
 Election Day, polling hours and locations.
     "I have a lot of time on my hands and have read and re-read pre-election
 coverage -- I understand how all the information on the issues and candidates
 can be overwhelming," said Ol' Lonely. "I want to make sure that voters do not
 overlook what they need when they go to the polls and remind them how
 fortunate they are to depend on the voting process to make their voice heard."
 
     The 2004 Tour in Review
     The first "Random Act of Dependability" occurred at San Francisco's SBC
 Park, when Ol' Lonely floated with the kayaks in McCovey Cove waiting for
 Barry Bonds to hit a home run. As the tour progressed, the Ol' Lonely
 repairman enjoyed the Minnesota State Fair, rooted for the St. Louis Cardinals
 with the best baseball fans in the world and answered phones for the Jerry
 Lewis MDA Labor Day Telethon.
     "I am fortunate that the dependability of Maytag appliances allowed me to
 leave the office to do this.  Thirty-seven years of waiting for the phone to
 ring was enough to take my loneliness on the road." said Ol' Lonely. "I have
 found comfort in the events I visited in the Random Acts of Dependability tour
 -- and company in the people who depend on them."
 
     History of the Ol' Lonely Repairman
     In 1967, Ol' Lonely, the Maytag Repairman, made his first appearance in a
 TV spot. The spot featured the Maytag Man(TM) character training new
 repairmen. He instructed them to carefully inspect each machine, but to be
 prepared to fill up their time in other ways -- doing crossword puzzles and
 knitting.
     The original Maytag Repairman was portrayed by actor Jesse White. In 1989,
 the Maytag Man(TM) hat was passed to Gordon Jump of "WKRP in Cincinnati" fame.
 Jump portrayed the Ol' Lonely repairman in more than 100 different advertising
 scenarios. In 2003, Jump retired and Hardy Rawls, a veteran character actor,
 began as the Ol' Lonely repairman.
     American television viewers have seen the Ol' Lonely repairman's solitary
 life unfold in many ways, including teaching a parrot to speak, snoring
 through a 30-second commercial, and navigating through a lighthouse to
 discover the washing machine needed only to be plugged in. The lighthouse
 keeper shrugged and said, "I get lonely too!"
 
     About Maytag
     For the better part of a century, Maytag(R) appliances have been
 synonymous with dependability and quality. Based in Newton, Iowa, Maytag
 offers a full line of high-performance appliances that you can depend on --
 including the Maytag(R) Neptune(R) Drying Center, the two-in-one dryer to meet
 your laundry needs; the Maytag(R) Neptune(R) Top-Load washer; the Maytag(R)
 Wide-by-Side(TM) refrigerator; the Maytag(R) Double Oven Free-Standing range;
 and the Maytag(R) Jetclean(R) II dishwasher, the world's first and only
 dishwasher with three full racks. For more information on any Maytag
 appliances visit http://www.maytag.com or call 800-688-9900.  Maytag is part
 of the complete collection of brands offered by Maytag Corporation, a leading
 producer of home and commercial products. The corporation's principal brands
 include Maytag(R), Hoover(R), Jenn-Air(R), Amana(R), Dixie-Narco(R) and
 Jade(R).
 
     Media Contact:  Katie Sonderman
     Maytag Corporate Communications
     (641) 831-1032
     ksonde@maytag.com
 
     Jill Spiekerman
     Maytag Corporate Communications
     (641) 787-6886
     jspiek@maytag.com
 
 

SOURCE Maytag
RELATED LINKS
http://www.maytagcorp.com

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