Maytag(R) Brand Dishwashers With New 'SteamClean' Option Remove Stubborn Residue From Glassware, Dishes

Powerful Dishwashers Deliver Dependable Cleaning Performance Through Steam

Sep 28, 2007, 01:00 ET from Maytag

    BENTON HARBOR, Mich., Sept. 28 /PRNewswire/ -- Maytag brand dishwashers
 now feature an industry-leading SteamClean option to get glassware clean
 the first time, every time. Thanks to this high-heat option, the
 dishwashers remove even the most stubborn residue and spots from glassware,
 delivering more powerful cleaning performance than ever before.
     Whirlpool Corporation, which acquired Maytag brand in 2006, is the
 first in the industry to launch a steam option in dishwashers. The new
 SteamClean option further enhances the proven performance and powerful
 components already found in Maytag brand dishwashers and reduces
 pre-washing and re-washing.
     "Maytag brand dishwashers with the SteamClean option provide
 high-quality, dependable cleaning for those consumers who find themselves
 re-washing or polishing spots from glassware," said Audrey-Reed Granger,
 director of public relations for Maytag brand.
     According to a national survey Maytag conducted to learn more about
 dishwashing habits, most people still scrape or rinse their dishes before
 putting them in the dishwasher(1). More than half the respondents said they
 worry that their current dishwasher won't get dishes clean enough. Of those
 who end up re-washing dishes, the top five reasons are to remove "film"
 residue on glassware; spots on glasses, silverware and plates; hard water
 deposits; un-removed food soil and re-deposited food soil.
     Removing the Residue
     The new SteamClean option adds 24 minutes to the end of the wash
 process. During that time, dishes and glassware are inundated with
 high-temperature steam. The SteamClean option ends with a
 154-degree-Fahrenheit rinse to get the last bits of grubbiness off the
 dishes. By combining the most powerful motor(2), the finest filtration(3),
 the most active spray jets of any other brand dishwasher(3) and the new
 SteamClean option - Maytag brand dishwashers eliminate the chore of
 pre-washing dishes and the frustration of food residue.
     Dependable Innovations
     Maytag brand dishwashers are built with proven innovations including
 the Jetclean(R) Power Module, a 1/3-HP motor that creates high water
 pressure, achieving outstanding cleaning results. Other features include
 Micro-Fine Plus Filtration, which captures particles as tiny as poppy seeds
 and coffee grounds; and heavy-duty DuraGuard(R) Nylon Racks, which protect
 dishes and glassware from scratches and damage while resisting rust. Also,
 each load can be customized with an upper rack that can be adjusted or
 completely removed for washing oversized items in the lower rack. The
 ENERGY STAR(R)-qualified dishwashers use less water and save energy, for
 lower utility bills.
     Maytag brand dishwashers with SteamClean option have a suggested retail
 price of $849 to $949 and are available at appliance centers and home
 improvements stores. Visit to learn more about the new
 SteamClean option and how the high-heat steam effectively removes residue
 from glassware.
     About Maytag Brand
     For a century, Maytag(R) brand appliances have been synonymous with
 dependability and durability. Through the commitment of Whirlpool
 Corporation, Maytag brand's unequaled tradition of quality production and
 unrivaled performance continues to thrive. Exceptionally durable,
 commercial-grade components are found in Maytag brand appliances -
 including the Maytag(R) Epic(R) front-load and the Maytag(R) Centennial(TM)
 top-load washers and dryers, the Maytag(R) Gemini(R) double-oven range, the
 Maytag(R) Ice2O(TM) French door bottom-freezer refrigerator, the first of
 its kind with external ice and water, and the Maytag(R) Jetclean(R)
 dishwashers. Maytag brand is part of the Whirlpool Corporation, the world's
 leading manufacturer and marketer of major home appliances, with annual
 sales of approximately $18 billion, more than 73,000 employees, and more
 than 70 manufacturing and technology research centers around the world. For
 more information on any Maytag brand appliance, visit
     (1) Caravan telephone survey of 1,016 respondents, November 9-12, 2006.
     (2) Based on the motor rating label, among leading brand tall tub
     (3) Among leading brand tall-tub dishwashers.