Maytag(R) Introduces the Most Affordable Steam Option Dishwasher Available Dependable SteamClean(R) Option Gets Glassware Clean the First Time, Every

Time



    BENTON HARBOR, Mich., May 6 /PRNewswire-FirstCall/ -- Maytag(R) brand
 introduces a new dishwasher, featuring its industry-leading SteamClean
 option, with a Manufacturers Suggested Retail Price (MSRP) of only $599 --
 the most moderately priced steam option dishwasher on the market(1). Thanks
 to this high-heat steam option, the dishwashers remove even the most
 stubborn residue and deliver spotless glassware and dishes the first time,
 every time.
 
     (Photo: http://www.newscom.com/cgi-bin/prnh/20080506/CLTU052
 
     Logo: http://www.newscom.com/cgi-bin/prnh/20040202/DETU004LOGO )
 
     Whirlpool Corporation, which acquired Maytag brand in 2006, was the
 first in the industry to launch a steam option in dishwashers about one
 year ago. And this lower-MSRP version makes it possible for steam to be
 accessible to a larger group of consumers, while still delivering the
 proven performance and powerful components Maytag is known for.
 
     Maytag brand's new $599 MSRP dishwasher with SteamClean is one of
 several steam offerings from Whirlpool Corporation. From top-of-the line
 models that include integrated control panels, to its newest model with
 SteamClean at just $599, Whirlpool Corporation is expanding its innovation
 to fit a broader range of homes, families and budgets.
 
     "Our full line of dishwashers with the SteamClean option provides
 high-quality, dependable cleaning for those consumers who want spotless
 glassware," said Ann Fandozzi, vice president, cleaning division for
 Whirlpool Corporation. "As a corporation, we are continuing to bring
 industry-leading innovations to market that meet consumers' growing needs."
 
     Maytag Consumer Needs with Steam
 
     According to a national survey Maytag conducted to learn more about
 dishwashing habits, more than half the respondents said they worry that
 their current dishwasher won't get dishes clean enough(2). Of those who end
 up re-washing dishes, two of the top five reasons are to remove "film"
 residue on glassware and to remove spots on glasses, silverware and plates.
 
     Maytag brand's new SteamClean option adds 24 minutes to the end of the
 wash cycle. During this time, dishes and glassware are inundated with
 high-temperature steam, which loosens soils -- such as fruit smoothies and
 tomato juice -- from glassware. The SteamClean option ends with a
 154-degree Fahrenheit rinse, which whisks away any remaining soils. The
 result is clean glassware each and every time.
 
     Dependable Innovations
 
     Aside from the innovative SteamClean option, Maytag brand's new
 dishwasher is built with other proven innovations including: a stainless
 steel tub interior, which retains heat for better drying and resists
 staining for longer wear; the Jetclean(R) II Power Module, which features
 the most active spray jets of any tall tub dishwasher, achieving
 outstanding cleaning results; and heavy-duty DuraGuard(R) Nylon Racks,
 which protect dishes and glassware from scratches and damage while
 resisting rust. The dishwasher is also Energy-Star qualified, using less
 water and energy for lower utility bills.
 
     Maytag brand dishwashers with the SteamClean option are available at
 home improvement stores and appliance centers. Visit www.maytag.com to
 learn more about the new SteamClean option and how high-heat steam
 effectively removes residue from glassware.
 
     About Maytag Brand
 
     For more than a century, Maytag brand appliances have been synonymous
 with dependability and durability. Through the commitment of Whirlpool
 Corporation, Maytag brand's unequaled tradition of quality production and
 unrivaled performance continues to thrive. Exceptionally durable,
 commercial-grade components are found in Maytag brand appliances --
 including the Maytag(R) EPIC z(TM) front-load and the Maytag(R)
 Centennial(R) top-load washers and dryers, the Maytag(R) Gemini(R)
 double-oven range, the Maytag(R) Ice2O(TM) French door bottom-freezer
 refrigerator, the first of its kind with external ice and water, and the
 Maytag(R) Jetclean(R) dishwashers. Maytag brand is part of the Whirlpool
 Corporation, the world's leading manufacturer and marketer of major home
 appliances, with annual sales of approximately $18 billion, more than
 73,000 employees, and more than 70 manufacturing and technology research
 centers around the world. For more information on any Maytag brand
 appliance, visit http://www.maytag.com .
 
     (1) Affordability comparisons based on MSRPs available at the Maytag,
 LG and GE Web sites -- Model Numbers LG LDF9810ST, GE PDW9980, PDW9900,
 PDW9700, PDW8980, PDW8900. The dealer alone determines its advertising and
 sale prices. MSRP may not necessarily be the price at which the product is
 sold in the consumer's trade area.
 
     (2) Caravan telephone survey of 1,016 respondents, November 9-12, 2006.
 
 
 

SOURCE Maytag

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