MAZDA MX-5 MIATA AND MAZDA2 RECEIVE HIGHEST SEGMENT HONORS IN 2013 J.D. POWER INITIAL QUALITY STUDY
IRVINE, Calif., June 19, 2013 /PRNewswire/ -- In today's J.D. Power and Associates' 2013 Initial Quality Study (IQS), the iconic MX-5 Miata sports car and the Mazda2 subcompact both receive awards for the highest initial quality in their respective segments. Additionally, Mazda5 ranked second in its segment. This is the seventh time in eight years that MX-5 has rated highest in its segment.
"From the smallest bolt, to the finest stitch, all Mazda vehicles are built to have outstanding initial quality, and to retain that quality long after the vehicle has left the showroom floor," said Jim O'Sullivan, president and CEO, Mazda North American Operations. "While MX-5 and Mazda2 are our smallest vehicles in size, they're our largest in quality. They're both a demonstration that neither price nor size determines quality, only a dedication to customer satisfaction."
MX-5 Miata has been perennially successful in the Compact Sporty Car segment. Following in MX-5's foot prints, Mazda2 also ranked highest in the Sub-Compact Car segment, the first time it has taken the highest ranking. Mazda's unique Mazda5 multi-activity vehicle placed second in the Multi-Purpose Vehicle class.
The 2013 U.S. Initial Quality Study is based on the responses from more than 83,000 purchasers and lessees of new 2013 model-year cars, trucks and multi-activity vehicles surveyed after 90 days of ownership. For more information on J.D. Power and Associates as well as the results of this study, please visit www.jdpower.com.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at www.mazdausamedia.com.
SOURCE Mazda North American Operations