MAZDA REPORTS FEBRUARY SALES
- Four Vehicles Post Historical Sales Numbers -
IRVINE, Calif., March 1, 2013 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported February U.S. sales of 24,936 vehicles, representing a decrease of 2.8 percent versus last year. Year-to-date sales through February are down 6.8 percent versus last year, with 46,255 vehicles sold.
Key February sales notes:
- Mazda achieved its second-best February since 1994 with 24,936 vehicles sold.
- The all-new 2014 Mazda6, Mazda's second vehicle to launch with the full suite of SKYACTIV® TECHNOLOGY, continues its strong sales start with 1,300 vehicles sold in February. Demand for this all-new vehicle still outweighs availability as vehicles make their way to dealerships.
- Mazda5 celebrated its best-ever February with 2,260 vehicles sold, accounting for a 48.8 percent increase versus last year.
- Mazda3 recorded its second-best February ever, with 10,554 vehicles sold.
- CX-5 achieved its second-best month of sales since it was launched a year ago, with 5,451 vehicles.
- CX-9 experienced a 27.8 percent YOY increase, representing 2,594 vehicles sold and its second-best February ever.
- In the U.S., Mazda's total SKYACTIV TECHNOLOGY vehicle sales for February (comprised of the 2014 Mazda6, CX-5 and certain models of the 2013 Mazda3) accounted for 57.0 percent of the company's total sales for the month.
Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.
For more information on Mazda vehicles, visit the online Mazda media center at www.mazdausamedia.com.
|
Month-To-Date |
Year-To-Date | ||||||||||||||
|
Feb |
Feb |
% |
% MTD |
Feb |
Feb |
% |
% YTD | ||||||||
|
2013 |
2012 |
Change |
DSR |
2013 |
2012 |
Change |
DSR | ||||||||
|
Mazda2 |
1,028 |
2,701 |
(61.9)% |
(60.4)% |
2,571 |
5,731 |
(55.1)% |
(55.1)% | |||||||
|
Mazda3 |
10,554 |
11,275 |
(6.4)% |
(2.5)% |
18,628 |
20,475 |
(9.0)% |
(9.0)% | |||||||
|
Mazda5 |
2,260 |
1,519 |
48.8% |
55.0% |
4,140 |
2,685 |
54.2% |
54.2% | |||||||
|
Mazda6 |
2,702 |
5,101 |
(47.0)% |
(44.8)% |
4,849 |
10,030 |
(51.7)% |
(51.7)% | |||||||
|
MX-5 Miata |
347 |
434 |
(20.0)% |
(16.7)% |
662 |
740 |
(10.5)% |
(10.5)% | |||||||
|
RX-8 |
13 |
(100.0)% |
(100.0)% |
- |
31 |
(100.0)% |
(100.0)% | ||||||||
|
CX-5 |
5,451 |
357 |
1426.9% |
1490.5% |
10,695 |
357 |
2895.8% |
2895.8% | |||||||
|
CX-7 |
2,106 |
(100.0)% |
(100.0)% |
- |
5,231 |
(100.0)% |
(100.0)% | ||||||||
|
CX-9 |
2,594 |
2,030 |
27.8% |
33.1% |
4,710 |
4,117 |
14.4% |
14.4% | |||||||
|
Tribute |
115 |
(100.0)% |
(100.0)% |
- |
250 |
(100.0)% |
(100.0)% | ||||||||
|
Total Vehicles |
|||||||||||||||
|
CARS |
16,891 |
21,043 |
(19.7)% |
(16.4)% |
30,850 |
39,692 |
(22.3)% |
(22.3)% | |||||||
|
TRUCKS |
8,045 |
4,608 |
74.6% |
81.9% |
15,405 |
9,955 |
54.7% |
54.7% | |||||||
|
TOTAL |
24,936 |
25,651 |
(2.8)% |
1.3% |
46,255 |
49,647 |
(6.8)% |
(6.8)% | |||||||
|
MEMO: |
|||||||||||||||
|
IMPORT CAR |
15,489 |
15,942 |
(2.8)% |
27,967 |
29,662 |
(5.7)% |
|||||||||
|
IMPORT TRUCK |
8,045 |
4,493 |
4,400 |
79.1% |
15,405 |
9,705 |
58.7% |
||||||||
|
IMPORT TOTAL |
23,534 |
20,435 |
15.2% |
43,372 |
39,367 |
10.2% |
|||||||||
|
DOMESTIC CAR |
1,402 |
5,101 |
(72.5)% |
2,883 |
10,030 |
(71.3)% |
|||||||||
|
DOMESTIC TRUCK |
- |
115 |
(100.0)% |
- |
250 |
(100.0)% |
|||||||||
|
DOMESTIC TOTALS |
1,402 |
5,216 |
(73.1)% |
2,883 |
10,280 |
(72.0)% |
|||||||||
|
Selling Days |
24 |
25 |
49 |
49 |
|||||||||||
SOURCE Mazda North American Operations
RELATED LINKS
http://www.mazdausa.com
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