McAfee Announces First 'Triple Play' Offer in the Security Industry With Its 2008 Consumer Security Software Release

Protects the consumer's PC, their Web activity and their mobile phone and

incorporates many industry firsts



01 Oct, 2007, 01:00 ET from McAfee, Inc.

    SANTA CLARA, Calif., Oct. 1 /PRNewswire-FirstCall/ -- McAfee, Inc.
 (NYSE:   MFE) today announced its 2008 security solutions will provide
 consumers with the industry's first triple-play protection, securing
 consumers' PCs, Web experiences, and mobile phones with one offering to
 lead the industry with security solutions unavailable anywhere else.
     "This year, consumers will benefit from triple-play protection from
 McAfee," said Todd Gebhart, senior vice president and general manager,
 McAfee Consumer, Mobile and Small Business. "Not only have we added
 additional anti- threat technologies for the PC unavailable from
 competitors, but we have trumped the competition once again with the only
 safe search and surf technology integrated into our consumer security
 suites. With 4 out of 5 Web site visits starting with search, if consumers
 do not have safe search and surf technology for all of the "on ramps" to
 the Internet, they are not protected -- and McAfee is the only one to offer
 it.
     "In addition, for the first time, we are introducing triple play
 protection for the PC, Web and mobile. Today's cell phones have become
 increasingly popular with more PC-like features. Mobile viruses and spyware
 threaten devices and personal information. McAfee is the only company to
 offer protection on these three critical platforms in a single solution,
 and we think it's an exciting offer for consumers."
     McAfee 2008 Consumer Security Software Highlights
     INDUSTRY FIRST: Integrated Safe Search and Surf protection provides
 advanced warning protection to help consumers avoid the dark alleys of the
 Internet.
     Through detailed proprietary testing of the Internet, McAfee is the
 first to offer consumers proactive protection for 95% of the trafficked
 Web, a critical level of protection since 4 out of 5 consumers' visits to
 Web sites start with a Web search. McAfee's safe search and surf technology
 adds easy- to-read red, yellow, or green ratings to sites clearly
 indicating whether a site is safe or risky BEFORE consumers visit them,
 which helps them avoid malware such as browser exploits that make the PC
 inoperable, as well as adware, spam, viruses and other online dangers.
     This year, in the Total Protection suite, McAfee enhanced its safe
 search and surf capabilities by adding "Protected Mode" which enforces
 safety ratings. Protected Mode provides parents with important child
 protection capabilities by redirecting kids, teens (or any other user) to a
 safe page anytime their computer is about to interact with a risky site,
 whether through searching, browsing, instant messaging or e-mailing.
 Protected Mode is password protected, enabling parents to control this
 feature.
     Kids and teens' use of the Internet is known to be unsafe. For example
 83% of teens download music, 64% use illegal music download sites; and
 "digital music" is the riskiest search term on the Internet. In addition,
 studies have found that more than 70 million consumers use social
 networking sites such as MySpace and Facebook, and 82% download unknown
 files -- another risky behavior.
     INDUSTRY FIRST: Proactive Protection for Mobile Phones In One Security
 Offering.
     Mobile threats -- viruses, worms, spyware, phishing, spam and trojans
 -- have become a reality on mobile devices and mobile networks. When phones
 are affected by malware, they can cease working, subscribers can experience
 financial loss through account abuse or compromise, and consumers' private
 files, photos and other information can be jeopardized, erased, or exposed.
 Contributing to the problem is the fact that most consumers are unaware of
 mobile threats and protection is not widely embedded into mobile devices.
     As McAfee continues to work with mobile operators and phone
 manufacturers to integrate security into mobile devices, customers can get
 an extra level of proactive protection through the purchase of McAfee
 Internet Security Suite and McAfee Total Protection both of which will
 include VirusScan Mobile at no additional charge. This offer is initially
 compatible with Microsoft Windows Mobile devices, and is scheduled for
 availability in late October. When the product is available, consumers can
 visit www.mcafee.com to determine mobile device compatibility in addition
 to terms and conditions.
     "As the leader in mobile security, our core technology has been
 installed on more than 50 million devices," added Gebhart. "Our depth of
 expertise in the mobile space and our experience in the consumer
 environment enabled us to create the first security offering spanning the
 PC, Web and mobile -- a protection 'triple play.'"
     McAfee VirusScan Mobile is redesigned from the ground-up for mobile
 protection. It protects against the threats that originate from e-mail,
 instant messaging, applications and multimedia downloads. Consumers'
 devices will be protected from SMS, MMS, Bluetooth and other entry points.
     INDUSTRY FIRST: The ONLY email and Instant Messaging proactive
 protection service in the market.
     With the explosion of Instant Messaging use by kids and teens, and a
 79% increase* in IM threats from 2006 to 2007, McAfee now embeds Web site
 ratings in IM, as well as links that appear in email, providing consumers
 with critical levels of new protection.
     INDUSTRY FIRST: Protection without Interference -- the right security
 for work applications (Microsoft Office, Microsoft PowerPoint), gamers
 (World of Warcraft, CounterStrike, etc.), users of YouTube
 (www.youtube.com) and other multimedia users.
     To meet the needs of the six out of ten Americans who watch online
 videos, "Protection without Interference" intelligence lets consumers enjoy
 videos, online games, and other online entertainment, or run a PowerPoint
 presentation or other business applications without interruption when they
 are in full screen mode. It works by minimizing computing resources while
 intelligently deferring scheduled security tasks, including program updates
 and scans, until a more appropriate time. When the computer is first
 powered-up, this feature automatically waits for a few moments before
 updating the security software, giving consumers an opportunity to check
 email or go online without the PC slowing down.
     INDUSTRY FIRST: McAfee introduces "Unified Licensing" with special
 introductory pricing. Hassle-free subscription management for multiple
 PC's.
     Unified Licensing makes it easy for consumers to add additional
 subscriptions as they add PC's to their home. Easy to install from the web
 or from a CD, additional McAfee software licenses are added to consumers'
 "My Account" subscription management system and the license term is
 automatically matched to the term of the existing subscription license.
 Unified Licensing gives the consumer the benefits of 1) easily adding new
 licenses only when they need them, 2) paying only for the licenses they
 need (not being required to buy a new three user product when they need
 only one additional license) and 3) matching the term of their new license
 with the term of their existing license, making it easy to track renewal
 dates of all licenses and save money. They pay for what they use.
     To celebrate the launch of the industry's first "Unified Licensing"
 feature, consumers can buy security subscriptions for additional PCs in the
 household for a $10 introductory price after the purchase of the initial
 license.**
     INDUSTRY FIRST: Version-less Software is true Security-as-a-Service --
 more than just a subscription, McAfee customers get access to 2008 features
 transparently and automatically.
     McAfee makes it easy for consumers to stay protected. Industry-first
 "versionless" software means users of McAfee security products
 automatically receive enhancements, upgrades, new features, patches, fixes
 and new releases transparently and automatically when they access the
 Internet WITHOUT the need to uninstall their current software and
 re-install new software as is the need with other security software
 products.
     Seamlessly integrated versionless software is true Security as a
 Service -- and much more than just subscription licensing which is a
 business model and not an advanced technology capability. McAfee research
 shows that approximately 65% of consumers who are required to perform
 interactive updates or upgrades postpone them. This leaves those users
 exposed to new threats. McAfee's Security-as-a-Service, using our advanced
 versionless software technology, provides McAfee customers with the
 greatest level of security protection and the newest features and
 enhancements, free of charge during the term of their service agreement,
 and they get these features automatically when they are released. For
 example, McAfee deployed anti-phishing protection to tens of millions of
 customers automatically and transparently.
     IMPROVED: Advanced protection against identity theft.
     In the 2008 release, McAfee has enhanced a number of its unique
 technologies which warn consumers about phishers, hacker activity, and
 identity thieves:
     -- McAfee is providing stronger identity theft protection through enhanced
        browser-based anti-phishing protection to prevent consumers from
        visiting sites that exist solely to steal personal information.
 
     -- Improved McAfee SystemGuards watches the PC and warns about specific
        behaviors that may signal virus, spyware, or hacker activity. Now fewer
        alerts.
 
     -- Rootkit Protection adds new levels of detection and removal for
        rootkits and other malicious applications that hide from Windows and
        other anti-virus programs. From 2006 to 2007, the number of rootkits
        more than doubled ***.
     In addition to the enhanced protections above, McAfee 2008 also
 includes a firewall Stealth Mode, which lets consumers hide their
 identities and presence on the Internet, making their PCs invisible to
 hackers. Stealth Mode was first integrated into the McAfee software in
 2007.
     The Most Comprehensive Protection Available
     McAfee's next-generation security is available in three different
 suites: McAfee Total Protection, McAfee Internet Security Suite, and McAfee
 VirusScan(R) Plus.
     McAfee Total Protection is the most comprehensive consumer security
 product on the market and features all of McAfee's protections in one
 suite.
     It provides real-time protection against viruses, spyware and hackers,
 along with McAfee SiteAdvisor(TM) advanced warning protection. Specific
 technologies include anti-virus, anti-spyware, a two-way firewall, anti-
 phishing; McAfee SystemGuards, which watch the PC and warn about specific
 behaviors that may signal virus, spyware, or hacker activity; rootkit
 scanning, which detects and removes rootkits and other malicious
 applications that hide from Windows and other anti-virus programs; Script
 Scanner which blocks malicious scripts and other exploits while a consumer
 surfs the Web; and Shedder, which allows users to digitally "shred"
 confidential files. It also provides protection against online identity
 theft, and offers anti-spam protection, and parental controls that allow
 parents to set individual time limits and restrictions for each child, and
 includes powerful image analysis that prevents children from viewing
 inappropriate images.
     In addition to all of the features listed above, McAfee Total
 Protection also offers powerful security features like Link Checker that
 checks the safety of links in popular email and instant messaging
 applications along with Protected Mode that blocks access to dangerous
 'red' and 'yellow'-rated Web sites without a password. In addition, McAfee
 Total Protection provides features like Easy Network that makes it easy for
 consumers to set up and manage home networks and share printers and files.
 McAfee Total Protection also includes Network Manager that allows consumers
 to view the security status on other PCs connected to the home network and
 fix security issues with a single mouse click. A backup feature is also
 included that protects and restores files, photos and vital records on an
 external hard drive or recordable CDs or DVDs.
     McAfee Internet Security Suite includes all of the protections above
 with the exception of Link Checker, Protected Mode, and Easy Network.
     McAfee VirusScan Plus is McAfee's entry level suite, featuring
 anti-virus, anti-spyware, a two-way firewall, anti-phishing, McAfee
 SystemGuards, rootkit scanning, Script Scanner and Shredder.
     All McAfee suites include PC health features to help consumers
 eliminate the clutter from their computer, and McAfee's unique
 security-as-a-service model.
     Availability and Pricing: McAfee Security Services are available at
 retail outlets. Pricing is as follows:
     McAfee Total Protection: $79.99 for up to 3 users. Additional licenses
 for family members are available for an introductory price of $10 for each
 license.+
     McAfee Internet Security Suite: $69.99 for up to 3 users. Additional
 licenses for family members are available for an introductory price of $10
 for each license.+
     McAfee VirusScan Plus: 1 User: $39.99; 3 User: $59.99. Additional
 licenses for family members are available for an introductory price of $10
 for each license.+
     About McAfee, Inc.
 McAfee, Inc., the leading dedicated security technology company, headquartered
 in Santa Clara, California, delivers proactive and proven solutions and
 services that secure systems and networks around the world.  With its
 unmatched security expertise and commitment to innovation, McAfee empowers
 home users, businesses, the public sector, and service providers with the
 ability to block attacks, prevent disruptions, and continuously track and
 improve their security.
 http://www.mcafee.com.
     McAfee, McAfee SiteAdvisor, McAfee VirusScan Plus, McAfee Total
 Protection, and/or other noted McAfee related products contained herein are
 registered trademarks or trademarks of McAfee, Inc., and/or its affiliates
 in the US and/or other countries. McAfee Red in connection with security is
 distinctive of McAfee brand products. Any other non-McAfee related
 products, registered and/or unregistered trademarks contained herein is
 only by reference and are the sole property of their respective owners. (C)
 2007 McAfee, Inc. All rights reserved.
     * Akonix Researchers, June 2007
 
     ** This is an introductory price and is subject to change.
 
     *** McAfee Avert Labs
     + The listed prices are the manufacturers suggested retail prices.
 Prices are dependent on the retailer and may vary. Prices are also subject
 to change without notice.
 
 

SOURCE McAfee, Inc.
    SANTA CLARA, Calif., Oct. 1 /PRNewswire-FirstCall/ -- McAfee, Inc.
 (NYSE:   MFE) today announced its 2008 security solutions will provide
 consumers with the industry's first triple-play protection, securing
 consumers' PCs, Web experiences, and mobile phones with one offering to
 lead the industry with security solutions unavailable anywhere else.
     "This year, consumers will benefit from triple-play protection from
 McAfee," said Todd Gebhart, senior vice president and general manager,
 McAfee Consumer, Mobile and Small Business. "Not only have we added
 additional anti- threat technologies for the PC unavailable from
 competitors, but we have trumped the competition once again with the only
 safe search and surf technology integrated into our consumer security
 suites. With 4 out of 5 Web site visits starting with search, if consumers
 do not have safe search and surf technology for all of the "on ramps" to
 the Internet, they are not protected -- and McAfee is the only one to offer
 it.
     "In addition, for the first time, we are introducing triple play
 protection for the PC, Web and mobile. Today's cell phones have become
 increasingly popular with more PC-like features. Mobile viruses and spyware
 threaten devices and personal information. McAfee is the only company to
 offer protection on these three critical platforms in a single solution,
 and we think it's an exciting offer for consumers."
     McAfee 2008 Consumer Security Software Highlights
     INDUSTRY FIRST: Integrated Safe Search and Surf protection provides
 advanced warning protection to help consumers avoid the dark alleys of the
 Internet.
     Through detailed proprietary testing of the Internet, McAfee is the
 first to offer consumers proactive protection for 95% of the trafficked
 Web, a critical level of protection since 4 out of 5 consumers' visits to
 Web sites start with a Web search. McAfee's safe search and surf technology
 adds easy- to-read red, yellow, or green ratings to sites clearly
 indicating whether a site is safe or risky BEFORE consumers visit them,
 which helps them avoid malware such as browser exploits that make the PC
 inoperable, as well as adware, spam, viruses and other online dangers.
     This year, in the Total Protection suite, McAfee enhanced its safe
 search and surf capabilities by adding "Protected Mode" which enforces
 safety ratings. Protected Mode provides parents with important child
 protection capabilities by redirecting kids, teens (or any other user) to a
 safe page anytime their computer is about to interact with a risky site,
 whether through searching, browsing, instant messaging or e-mailing.
 Protected Mode is password protected, enabling parents to control this
 feature.
     Kids and teens' use of the Internet is known to be unsafe. For example
 83% of teens download music, 64% use illegal music download sites; and
 "digital music" is the riskiest search term on the Internet. In addition,
 studies have found that more than 70 million consumers use social
 networking sites such as MySpace and Facebook, and 82% download unknown
 files -- another risky behavior.
     INDUSTRY FIRST: Proactive Protection for Mobile Phones In One Security
 Offering.
     Mobile threats -- viruses, worms, spyware, phishing, spam and trojans
 -- have become a reality on mobile devices and mobile networks. When phones
 are affected by malware, they can cease working, subscribers can experience
 financial loss through account abuse or compromise, and consumers' private
 files, photos and other information can be jeopardized, erased, or exposed.
 Contributing to the problem is the fact that most consumers are unaware of
 mobile threats and protection is not widely embedded into mobile devices.
     As McAfee continues to work with mobile operators and phone
 manufacturers to integrate security into mobile devices, customers can get
 an extra level of proactive protection through the purchase of McAfee
 Internet Security Suite and McAfee Total Protection both of which will
 include VirusScan Mobile at no additional charge. This offer is initially
 compatible with Microsoft Windows Mobile devices, and is scheduled for
 availability in late October. When the product is available, consumers can
 visit www.mcafee.com to determine mobile device compatibility in addition
 to terms and conditions.
     "As the leader in mobile security, our core technology has been
 installed on more than 50 million devices," added Gebhart. "Our depth of
 expertise in the mobile space and our experience in the consumer
 environment enabled us to create the first security offering spanning the
 PC, Web and mobile -- a protection 'triple play.'"
     McAfee VirusScan Mobile is redesigned from the ground-up for mobile
 protection. It protects against the threats that originate from e-mail,
 instant messaging, applications and multimedia downloads. Consumers'
 devices will be protected from SMS, MMS, Bluetooth and other entry points.
     INDUSTRY FIRST: The ONLY email and Instant Messaging proactive
 protection service in the market.
     With the explosion of Instant Messaging use by kids and teens, and a
 79% increase* in IM threats from 2006 to 2007, McAfee now embeds Web site
 ratings in IM, as well as links that appear in email, providing consumers
 with critical levels of new protection.
     INDUSTRY FIRST: Protection without Interference -- the right security
 for work applications (Microsoft Office, Microsoft PowerPoint), gamers
 (World of Warcraft, CounterStrike, etc.), users of YouTube
 (www.youtube.com) and other multimedia users.
     To meet the needs of the six out of ten Americans who watch online
 videos, "Protection without Interference" intelligence lets consumers enjoy
 videos, online games, and other online entertainment, or run a PowerPoint
 presentation or other business applications without interruption when they
 are in full screen mode. It works by minimizing computing resources while
 intelligently deferring scheduled security tasks, including program updates
 and scans, until a more appropriate time. When the computer is first
 powered-up, this feature automatically waits for a few moments before
 updating the security software, giving consumers an opportunity to check
 email or go online without the PC slowing down.
     INDUSTRY FIRST: McAfee introduces "Unified Licensing" with special
 introductory pricing. Hassle-free subscription management for multiple
 PC's.
     Unified Licensing makes it easy for consumers to add additional
 subscriptions as they add PC's to their home. Easy to install from the web
 or from a CD, additional McAfee software licenses are added to consumers'
 "My Account" subscription management system and the license term is
 automatically matched to the term of the existing subscription license.
 Unified Licensing gives the consumer the benefits of 1) easily adding new
 licenses only when they need them, 2) paying only for the licenses they
 need (not being required to buy a new three user product when they need
 only one additional license) and 3) matching the term of their new license
 with the term of their existing license, making it easy to track renewal
 dates of all licenses and save money. They pay for what they use.
     To celebrate the launch of the industry's first "Unified Licensing"
 feature, consumers can buy security subscriptions for additional PCs in the
 household for a $10 introductory price after the purchase of the initial
 license.**
     INDUSTRY FIRST: Version-less Software is true Security-as-a-Service --
 more than just a subscription, McAfee customers get access to 2008 features
 transparently and automatically.
     McAfee makes it easy for consumers to stay protected. Industry-first
 "versionless" software means users of McAfee security products
 automatically receive enhancements, upgrades, new features, patches, fixes
 and new releases transparently and automatically when they access the
 Internet WITHOUT the need to uninstall their current software and
 re-install new software as is the need with other security software
 products.
     Seamlessly integrated versionless software is true Security as a
 Service -- and much more than just subscription licensing which is a
 business model and not an advanced technology capability. McAfee research
 shows that approximately 65% of consumers who are required to perform
 interactive updates or upgrades postpone them. This leaves those users
 exposed to new threats. McAfee's Security-as-a-Service, using our advanced
 versionless software technology, provides McAfee customers with the
 greatest level of security protection and the newest features and
 enhancements, free of charge during the term of their service agreement,
 and they get these features automatically when they are released. For
 example, McAfee deployed anti-phishing protection to tens of millions of
 customers automatically and transparently.
     IMPROVED: Advanced protection against identity theft.
     In the 2008 release, McAfee has enhanced a number of its unique
 technologies which warn consumers about phishers, hacker activity, and
 identity thieves:
     -- McAfee is providing stronger identity theft protection through enhanced
        browser-based anti-phishing protection to prevent consumers from
        visiting sites that exist solely to steal personal information.
 
     -- Improved McAfee SystemGuards watches the PC and warns about specific
        behaviors that may signal virus, spyware, or hacker activity. Now fewer
        alerts.
 
     -- Rootkit Protection adds new levels of detection and removal for
        rootkits and other malicious applications that hide from Windows and
        other anti-virus programs. From 2006 to 2007, the number of rootkits
        more than doubled ***.
     In addition to the enhanced protections above, McAfee 2008 also
 includes a firewall Stealth Mode, which lets consumers hide their
 identities and presence on the Internet, making their PCs invisible to
 hackers. Stealth Mode was first integrated into the McAfee software in
 2007.
     The Most Comprehensive Protection Available
     McAfee's next-generation security is available in three different
 suites: McAfee Total Protection, McAfee Internet Security Suite, and McAfee
 VirusScan(R) Plus.
     McAfee Total Protection is the most comprehensive consumer security
 product on the market and features all of McAfee's protections in one
 suite.
     It provides real-time protection against viruses, spyware and hackers,
 along with McAfee SiteAdvisor(TM) advanced warning protection. Specific
 technologies include anti-virus, anti-spyware, a two-way firewall, anti-
 phishing; McAfee SystemGuards, which watch the PC and warn about specific
 behaviors that may signal virus, spyware, or hacker activity; rootkit
 scanning, which detects and removes rootkits and other malicious
 applications that hide from Windows and other anti-virus programs; Script
 Scanner which blocks malicious scripts and other exploits while a consumer
 surfs the Web; and Shedder, which allows users to digitally "shred"
 confidential files. It also provides protection against online identity
 theft, and offers anti-spam protection, and parental controls that allow
 parents to set individual time limits and restrictions for each child, and
 includes powerful image analysis that prevents children from viewing
 inappropriate images.
     In addition to all of the features listed above, McAfee Total
 Protection also offers powerful security features like Link Checker that
 checks the safety of links in popular email and instant messaging
 applications along with Protected Mode that blocks access to dangerous
 'red' and 'yellow'-rated Web sites without a password. In addition, McAfee
 Total Protection provides features like Easy Network that makes it easy for
 consumers to set up and manage home networks and share printers and files.
 McAfee Total Protection also includes Network Manager that allows consumers
 to view the security status on other PCs connected to the home network and
 fix security issues with a single mouse click. A backup feature is also
 included that protects and restores files, photos and vital records on an
 external hard drive or recordable CDs or DVDs.
     McAfee Internet Security Suite includes all of the protections above
 with the exception of Link Checker, Protected Mode, and Easy Network.
     McAfee VirusScan Plus is McAfee's entry level suite, featuring
 anti-virus, anti-spyware, a two-way firewall, anti-phishing, McAfee
 SystemGuards, rootkit scanning, Script Scanner and Shredder.
     All McAfee suites include PC health features to help consumers
 eliminate the clutter from their computer, and McAfee's unique
 security-as-a-service model.
     Availability and Pricing: McAfee Security Services are available at
 retail outlets. Pricing is as follows:
     McAfee Total Protection: $79.99 for up to 3 users. Additional licenses
 for family members are available for an introductory price of $10 for each
 license.+
     McAfee Internet Security Suite: $69.99 for up to 3 users. Additional
 licenses for family members are available for an introductory price of $10
 for each license.+
     McAfee VirusScan Plus: 1 User: $39.99; 3 User: $59.99. Additional
 licenses for family members are available for an introductory price of $10
 for each license.+
     About McAfee, Inc.
 McAfee, Inc., the leading dedicated security technology company, headquartered
 in Santa Clara, California, delivers proactive and proven solutions and
 services that secure systems and networks around the world.  With its
 unmatched security expertise and commitment to innovation, McAfee empowers
 home users, businesses, the public sector, and service providers with the
 ability to block attacks, prevent disruptions, and continuously track and
 improve their security.
 http://www.mcafee.com.
     McAfee, McAfee SiteAdvisor, McAfee VirusScan Plus, McAfee Total
 Protection, and/or other noted McAfee related products contained herein are
 registered trademarks or trademarks of McAfee, Inc., and/or its affiliates
 in the US and/or other countries. McAfee Red in connection with security is
 distinctive of McAfee brand products. Any other non-McAfee related
 products, registered and/or unregistered trademarks contained herein is
 only by reference and are the sole property of their respective owners. (C)
 2007 McAfee, Inc. All rights reserved.
     * Akonix Researchers, June 2007
 
     ** This is an introductory price and is subject to change.
 
     *** McAfee Avert Labs
     + The listed prices are the manufacturers suggested retail prices.
 Prices are dependent on the retailer and may vary. Prices are also subject
 to change without notice.
 
 SOURCE McAfee, Inc.

RELATED LINKS

http://www.mcafee.com