NEW YORK, June 2, 2017 /PRNewswire/ -- McCann Worldgroup took multiple top awards for marketing effectiveness at last night's 2017 North American Effie Awards, with McCann New York named as the region's most effective agency and McCann Worldgroup as the No. 2 most effective regional network. The Effie awards are the preeminent industry award that measures effectiveness in marketing ideas and communications.
McCann Worldgroup teams from seven locations in the U.S. and Canada won awards for a wide variety of clients, including multiple Effies for Chevrolet, U.S. Army, Lockheed Martin and Office Depot/OfficeMax. McCann New York, which rose 12 spots from 2016 to the No. 1 agency effective position this year, won a total of 10 Effies, including Gold for the U.S. Army, Lockheed Martin, and Office Depot/OfficeMax.
"Winning a lot of Effies is great, but winning them for so many different clients, in so many different categories, is something special. It shows that our commitment to creativity that has business impact is working," said Steve Zaroff, Chief Strategy Officer of McCann New York and North America. In addition to the U.S. Army, Lockheed Martin and Office Depot/OfficeMax, McCann New York's Effies were also won on behalf of Microsoft, the New York State Lottery, Tommee Tippee, and the U.S. Postal Service.
McCann Worldgroup's wins in North America also included three Effies for Chevrolet, including from both Commonwealth//McCann in Detroit and McCann Canada. The Interpublic Group, McCann's publicly owned parent company (NYSE: IPG), also was named the most effective holding group in North America at the awards show.
Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, said, "This strong showing is a direct result of the dedication, depth and range of our talent across the region working everyday towards strategically brilliant ideas for our clients; whether they are deeply global such as on Chevrolet and Microsoft, or deeply local across a multitude of diverse categories."
Because of their focus on effectiveness, the Effie awards are particularly prized for their results reflecting client-agency partnerships, as noted by one of last night's multiple winners, the U.S. Army.
Said Mark Davis, Deputy Assistant Secretary of the Army for Marketing: "The U.S. Army is continuously working to fulfill America's requirement for an all-volunteer force of highly qualified soldiers able to take on the most complicated challenges that can or will threaten our nation. The Cryptaris Mission campaign was an innovative opportunity for us to introduce the best STEM candidates to the Army and make it part of their consideration set. When two great teams, like the Army and McCann, partner together you can accomplish amazing things and make a difference. It is our honor to share with McCann Worldgroup this prestigious acknowledgement of the effectiveness of our efforts by the Effie Awards."
McCann's Effie Awards performance is the latest of many recent top global creative honors won by McCann Worldgroup, which was ranked in 2016 by The Gunn Report as the world's second most creatively awarded network overall in advertising and specifically in digital as well. In 2017, the agency won Network of the Year and Agency of the Year honors both at the International ANDY Awards—where it also won the Best in Show GRANDY award—and the ADC Annual Awards, where it was also named Digital Agency of the Year and won the coveted ADC Black Cube in Digital for best in discipline for its Lockheed Martin "Field Trip to Mars" VR campaign. The agency was also awarded Agency of the Year at The One Show and North American Agency of the Year at New York Festivals.
About McCann Worldgroup: McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is a leading global marketing services company with 24,000 employees in more than 100 countries, comprising McCann (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC.
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SOURCE McCann Worldgroup