NEW YORK, March 30 /PRNewswire/ -- TACODA, the pioneer and leading provider of behavioral-targeted online advertising solutions, today announced that McClatchy Interactive, the online services unit of The McClatchy Company, one of the largest newspaper companies in the United States, has signed an agreement to use TACODA Audience Management Services(TM) (AMS) for its network of news and regional portal sites. AMS will first be deployed on two of the company's flagship news sites: sacbee.com (The Sacramento (CA) Bee) and startribune.com (Star Tribune (Minneapolis, MN)). "TACODA AMS complements our existing technology and allows us to add value to our advertising programs," says Christian A. Hendricks, McClatchy's vice president for interactive media. TACODA Audience Management Services helps web sites, particularly those with large user bases, create comprehensive profiles of site visitors based on their navigation behavior. With AMS, McClatchy will develop constantly refreshed audience segments that marketers can target with precision and efficiency to deliver highly relevant messages to its users. "We know McClatchy's online properties are always looking for ways to improve the experience of its users. With AMS combined with their registration data's demographic profiles and industry lifestyle segments, we know they'll continue to deliver innovative online advertising offers," says TACODA CEO Dave Morgan. McClatchy publishes the leading web site in each of its 12 daily newspaper markets that include: Anchorage, AK; Beaufort, SC; Fresno, CA; Rock Hill, SC; Hilton Head, SC; Merced, CA; Modesto, CA; Raleigh, NC; Kennewick, WA; Tacoma, WA as well as Minneapolis and Sacramento. Many McClatchy newspapers also offer community-oriented portals to augment their well-established news sites. McClatchy Interactive provides newspapers with content, publishing tools, software development and online publishing solutions for dozens of newspapers across the United States and Canada, including McClatchy's 12 dailies. The McClatchy Company, headquartered in Sacramento, Calif., is a leading newspaper and Internet publisher. It publishes 12 daily and 18 non-daily newspapers. McClatchy has daily circulation of 1.4 million and Sunday circulation of 1.8 million. McClatchy's newspapers include, among others, the Star Tribune in Minneapolis, The Sacramento Bee, The Fresno Bee and The Modesto Bee in California, The News & Observer in Raleigh, N.C. and the Anchorage Daily News. TACODA(R) (http://www.tacoda.com) is the pioneer and leading provider of behavioral-targeted online advertising solutions for driving quality branding relationships. TACODA delivers advertisers the highest quality, targeted audiences from premium sites, powering successful online advertising campaigns. TACODA-enabled websites, which number over 2,000, reach over 70% of the US internet audience monthly. Its roster of customers, mostly Fortune 1000 business, includes branded national, regional and vertical sites, and 75% of the top twenty US newspaper companies. Customers include New York Times Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company, Belo Interactive, BusinessWeek.com, About.com, Advance Publications' Advance Internet and Forbes.com. Virtually every top 50 online marketer has run campaigns on TACODA-enabled sites such as leading travel, automotive, packaged goods, consumer/health products and consumer electronics companies. TACODA and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems, Inc.