NEW YORK, March 30 /PRNewswire/ -- TACODA, the pioneer and leading
provider of behavioral-targeted online advertising solutions, today announced
that McClatchy Interactive, the online services unit of The McClatchy Company,
one of the largest newspaper companies in the United States, has signed an
agreement to use TACODA Audience Management Services(TM) (AMS) for its network
of news and regional portal sites. AMS will first be deployed on two of the
company's flagship news sites: sacbee.com (The Sacramento (CA) Bee) and
startribune.com (Star Tribune (Minneapolis, MN)).
"TACODA AMS complements our existing technology and allows us to add value
to our advertising programs," says Christian A. Hendricks, McClatchy's vice
president for interactive media.
TACODA Audience Management Services helps web sites, particularly those
with large user bases, create comprehensive profiles of site visitors based on
their navigation behavior. With AMS, McClatchy will develop constantly
refreshed audience segments that marketers can target with precision and
efficiency to deliver highly relevant messages to its users.
"We know McClatchy's online properties are always looking for ways to
improve the experience of its users. With AMS combined with their
registration data's demographic profiles and industry lifestyle segments, we
know they'll continue to deliver innovative online advertising offers," says
TACODA CEO Dave Morgan.
McClatchy publishes the leading web site in each of its 12 daily newspaper
markets that include: Anchorage, AK; Beaufort, SC; Fresno, CA; Rock Hill, SC;
Hilton Head, SC; Merced, CA; Modesto, CA; Raleigh, NC; Kennewick, WA; Tacoma,
WA as well as Minneapolis and Sacramento. Many McClatchy newspapers also
offer community-oriented portals to augment their well-established news sites.
McClatchy Interactive provides newspapers with content, publishing tools,
software development and online publishing solutions for dozens of newspapers
across the United States and Canada, including McClatchy's 12 dailies.
The McClatchy Company, headquartered in Sacramento, Calif., is a leading
newspaper and Internet publisher. It publishes 12 daily and 18 non-daily
newspapers. McClatchy has daily circulation of 1.4 million and Sunday
circulation of 1.8 million. McClatchy's newspapers include, among others, the
Star Tribune in Minneapolis, The Sacramento Bee, The Fresno Bee and The
Modesto Bee in California, The News & Observer in Raleigh, N.C. and the
Anchorage Daily News.
TACODA(R) (http://www.tacoda.com) is the pioneer and leading provider of
behavioral-targeted online advertising solutions for driving quality branding
relationships. TACODA delivers advertisers the highest quality, targeted
audiences from premium sites, powering successful online advertising
campaigns. TACODA-enabled websites, which number over 2,000, reach over 70%
of the US internet audience monthly. Its roster of customers, mostly Fortune
1000 business, includes branded national, regional and vertical sites, and 75%
of the top twenty US newspaper companies. Customers include New York Times
Digital, Weather.com, iVillage, Gannett/USATODAY.com, The Tribune Company,
Belo Interactive, BusinessWeek.com, About.com, Advance Publications' Advance
Internet and Forbes.com. Virtually every top 50 online marketer has run
campaigns on TACODA-enabled sites such as leading travel, automotive, packaged
goods, consumer/health products and consumer electronics companies.
TACODA and AUDIENCE MANAGEMENT SERVICES are trademarks of TACODA Systems,