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McClatchy Reports July 2007 Revenues

    SACRAMENTO, Calif., Aug. 20 /PRNewswire-FirstCall/ -- The McClatchy
 Company ( MNI) today reported that consolidated advertising revenues
 in July 2007 decreased 9.4% and total revenues were down 8.6%. Year-to-date
 advertising revenues declined 7.9% and total revenues were down 7.0% on a
 pro forma basis (including the addition of newspapers purchased in the
 Knight Ridder acquisition and excluding the Minneapolis Star Tribune
 newspaper in the first six months of 2006).
     Advertising revenue performance at the company's newspapers is
 summarized in McClatchy's statistical report that follows.
     The McClatchy Company is the third largest newspaper company in the
 United States, with 31 daily newspapers, approximately 50 non-dailies and
 direct marketing and direct mail operations. McClatchy also operates
 leading local websites in each of its markets which complement its
 newspapers and extends its audience reach in each market. Together with its
 newspapers and direct marketing products, these operations make McClatchy
 the leading local media company in each of its premium high growth markets.
 McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee,
 the (Fort Worth) Star-Telegram, The Kansas City Star, The Charlotte
 Observer, and The (Raleigh) News & Observer.
     McClatchy also has a portfolio of premium digital assets. Its leading
 local websites offer users information, comprehensive news, advertising,
 e-commerce and other services. The company owns and operates McClatchy
 Interactive, an interactive operation that provides websites with content,
 publishing tools and software development. McClatchy operates Real Cities
 (http://www.RealCities.com), the largest national advertising network of
 local news websites and owns 14.4% of CareerBuilder, the nation's largest
 online job site. McClatchy also owns 25.6% of Classified Ventures, a
 newspaper industry partnership that offers classified websites such as the
 nation's number two online auto website, cars.com, and the number one
 rental site, apartments.com. McClatchy is listed on the New York Stock
 Exchange under the symbol MNI.
     Additional Information:
     Statements in this press release regarding future financial and
 operating results, including revenues and any other statements about
 management's future expectations, beliefs, goals, plans or prospects
 constitute forward-looking statements within the meaning of the Private
 Securities Litigation Reform Act of 1995. Any statements that are not
 statements of historical fact (including statements containing the words
 "believes," "plans," "anticipates," "expects," estimates and similar
 expressions) should also be considered to be forward-looking statements.
 There are a number of important risks and uncertainties that could cause
 actual results or events to differ materially from those indicated by such
 forward-looking statements, including: McClatchy's operations have been,
 and will likely continue to be, adversely affected by competition,
 including competition from internet publishing and advertising platforms;
 as well as the other risks detailed from time to time in the Company's
 publicly filed documents, including the Company's Annual Report on Form
 10-K for the year ended December 31, 2006, filed with the U.S. Securities
 and Exchange Commission. McClatchy disclaims any intention and assumes no
 obligation to update the forward-looking information contained in this
 release.
                            ***The McClatchy Company***
                          Consolidated Statistical Report
                       (In thousands, except for preprints)
 
                                      July
                                                          Combined
                                                                          %
     Revenues - Net:                           2007         2006        Change
 
        Advertising
        Retail                                 $75,249      $76,422      -1.5%
        National                                14,560       17,971     -19.0%
        Classified Total                        65,635       77,485     -15.3%
        Automotive                              15,755       19,612     -19.7%
        Real Estate                             18,444       24,916     -26.0%
        Employment                              22,159       24,858     -10.9%
        Other Class                              9,277        8,099      14.5%
        Direct Marketing                        13,811       14,938      -7.5%
        Other Adv Rev                              180          108      66.7%
        Total Advertising                     $169,435     $186,924      -9.4%
 
        Circulation                             25,661       26,030      -1.4%
        Other                                    5,576        6,496     -14.2%
        Total Revenues                        $200,672     $219,450      -8.6%
        Memo:  Online Only
           Advertising Revenue                 $14,498      $13,378       8.4%
 
     Advertising Revenues by Market:
        California                             $32,886      $40,138     -18.1%
        Florida                                 24,577       30,243     -18.7%
        Texas                                   17,557       19,028      -7.7%
        Southeast                               43,505       44,337      -1.9%
        Midwest                                 23,909       24,944      -4.1%
        Northwest                               19,847       20,569      -3.5%
        Other                                    7,154        7,665      -6.7%
        Total Advertising                     $169,435     $186,924      -9.4%
 
 
                          ***The McClatchy Company***
                        Consolidated Statistical Report
                      (In thousands, except for preprints)
 
                                      July
                                                        Print Only
                                                                          %
     Revenues - Net:                           2007         2006        Change
 
        Advertising
        Retail                                 $73,236      $74,923      -2.3%
        National                                14,048       16,265     -13.6%
        Classified Total                        53,663       67,312     -20.3%
        Automotive                              13,523       17,735     -23.7%
        Real Estate                             17,084       23,558     -27.5%
        Employment                              14,423       18,451     -21.8%
        Other Class                              8,633        7,568      14.1%
        Direct Marketing                        13,811       14,938      -7.5%
        Other Adv Rev                              179          108      65.7%
        Total Advertising                     $154,937     $173,546     -10.7%
 
     Advertising Revenues by Market:
        California                             $30,494      $37,793     -19.3%
        Florida                                 22,959       28,658     -19.9%
        Texas                                   16,315       17,969      -9.2%
        Southeast                               39,167       40,825      -4.1%
        Midwest                                 21,683       22,984      -5.7%
        Northwest                               17,873       19,053      -6.2%
        Other                                    6,446        6,264       2.9%
        Total Advertising                     $154,937     $173,546     -10.7%
 
     Advertising Statistics for Dailies:
        Full Run ROP Linage                    3,046.3      3,284.9      -7.3%
 
        Millions of Preprints Distributed        595.4        616.6      -3.4%
 
     Average Paid Circulation:*
        Daily                                  2,583.3      2,666.9      -3.1%
        Sunday                                 3,278.7      3,388.7      -3.2%
 
     *  Reflects average paid circulation based upon number of days in period.
        Does not reflect ABC reported figures.
 
 
 
                          ***The McClatchy Company***
                        Consolidated Statistical Report
                      (In thousands, except for preprints)
 
                               July  Year-to-Date
                                                             Combined
                                                                         As
                                                 *Pro Forma           Reported
                                                                %
     Revenues - Net:                    2007        2006      Change    2006
 
        Advertising
        Retail                          $494,480    $507,987   -2.7%  $214,949
        National                         105,775     119,191  -11.3%    47,122
        Classified Total                 441,973     509,829  -13.3%   233,340
        Automotive                       101,650     121,562  -16.4%    56,335
        Real Estate                      128,281     156,622  -18.1%    80,295
        Employment                       158,042     178,933  -11.7%    75,939
        Other Class                       54,000      52,712    2.4%    20,771
        Direct Marketing                  91,276      93,958   -2.9%    40,442
        Other Adv Rev                      1,231       1,100   11.9%     1,087
        Total Advertising             $1,134,735  $1,232,065   -7.9%  $536,940
 
        Circulation                      167,248     173,702   -3.7%    73,297
        Other                             45,274      42,411    6.8%    15,675
        Total Revenues                $1,347,257  $1,448,178   -7.0%  $625,912
        Memo:  Online Only
           Advertising Revenue           $98,482     $96,217    2.4%   $35,466
 
     Advertising Revenues by Market:
        California                      $220,598    $254,770  -13.4%  $241,322
        Florida                          179,374     215,653  -16.8%    30,243
        Texas                            116,743     126,178   -7.5%    19,028
        Southeast                        286,552     293,669   -2.4%   124,640
        Midwest                          155,685     165,783   -6.1%    24,944
        Northwest                        130,319     130,767   -0.3%    89,098
        Other                             45,464      45,245    0.5%     7,665
        Total Advertising             $1,134,735  $1,232,065   -7.9%  $536,940
 
     Advertising Statistics for Dailies:
        Full Run ROP Linage                                            9,572.1
 
     Millions of Preprints
        Distributed                                                    1,732.8
 
 
 
                          ***The McClatchy Company***
                        Consolidated Statistical Report
                      (In thousands, except for preprints)
 
                               July  Year-to-Date
                                                        Print Only
                                                        *Pro Forma
                                                                        %
     Revenues - Net:                          2007         2006       Change
 
        Advertising
        Retail                                $480,035     $499,211    -3.8%
        National                               102,084      112,877    -9.6%
        Classified Total                       361,628      428,702   -15.6%
        Automotive                              87,735      109,514   -19.9%
        Real Estate                            119,437      147,389   -19.0%
        Employment                             104,241      122,699   -15.0%
        Other Class                             50,215       49,100     2.3%
        Direct Marketing                        91,276       93,958    -2.9%
        Other Adv Rev                            1,230        1,100    11.8%
        Total Advertising                   $1,036,253   $1,135,848    -8.8%
 
 
     Advertising Revenues by Market:
        California                            $205,026     $240,113   -14.6%
        Florida                                166,426      201,048   -17.2%
        Texas                                  108,618      117,763    -7.8%
        Southeast                              257,049      266,949    -3.7%
        Midwest                                140,967      150,526    -6.4%
        Northwest                              117,176      120,335    -2.6%
        Other                                   40,991       39,114     4.8%
        Total Advertising                   $1,036,253   $1,135,848    -8.8%
 
     Advertising Statistics for Dailies:
        Full Run ROP Linage                   19,440.5     20,705.2    -6.1%
 
        Millions of Preprints Distributed      3,883.2      4,018.7    -3.4%
 
     Average Paid Circulation:**
        Daily                                  2,744.4      2,845.5    -3.6%
        Sunday                                 3,397.8      3,541.4    -4.1%
 
 
     *  Pro Forma includes Knight Ridder acquisitions and excludes
        (Minneapolis) Star Tribune newspaper.
     ** Reflects average paid circulation based upon number of days in period.
        Does not reflect ABC reported figures.
 
 

SOURCE The McClatchy Company