McDonald's Owners Serve Free Thanksgiving Breakfast to Thousands of Neighbors In Need

Nov 23, 2001, 00:00 ET from McDonald's

    SAN FRANCISCO, Nov. 23 /PRNewswire/ -- McDonald's restaurants throughout
 the Bay Area hosted free breakfast Thanksgiving morning for thousands of
 children and families in need. Restaurants from San Francisco to Watsonville
 closed their doors to the public to provide meals to residents receiving
 support from local shelters, transitional housing agencies and other social
 service agencies.
     Bay Area mayors, city council members, firefighters and police officers
 helped McDonald's crew serve breakfast Thanksgiving morning. Oakland Raiders
 Lincoln Kennedy, Zack Crockett and Shane Lechler as well as CEO Amy Trask and
 a dozen Raiderettes also entertained McDonald's guests.
     Since 1997, McDonald's Thanksgiving Breakfast program has provided free
 breakfast to 15,000 Northern California residents. Each year, restaurants
 invite community members in need to have breakfast and enjoy entertainment
 provided by local balloon artists, face painters, Ronald McDonald, Grimace and
 The Hamburglar. McDonald's Thanksgiving Breakfast program was developed to
 answer a need in the Bay Area community.
     "Many organizations serve dinner for Thanksgiving, but a good breakfast is
 hard to come by," said Brad Goldblatt, McDonald's owner/operator in Contra
 Costa County. "Thanksgiving is meant to be a day of celebration and abundance.
 This program offers a festive environment to people who might not otherwise
 have reason to celebrate on Thanksgiving."
     Ed Smith, Oakland McDonald's owner and former Oakland Police Department
 Captain, hosts Martin Luther King Elementary School students and their
 families every year.
     "I watch over the kids and support them throughout the year by awarding
 prizes for academic achievements," said Smith. "The students benefit
 tremendously from community support and encouragement."
     Thanksgiving Breakfast is one of many programs McDonald's hosts to
 strengthen its local neighborhoods. Northern California McDonald's "Keep Music
 Alive in Our Schools" program, developed to revive music education in the Bay
 Area, has donated more than $750,000 in musical instruments to 84 schools in
 just three years. This year, the program anticipates exceeding the
 million-dollar mark in instrument value, providing new and refurbished musical
 instruments to more than 100 schools. Applications have been mailed to every
 public school music teacher in the 15 Northern California counties and are due
 December 3, 2001. In early November, McDonald's McTeacher's Night program
 raised $20,000 for Bay Area schools. Principals and teachers worked behind
 McDonald's counters while students and their families dined. A portion of
 sales was donated directly back to each school.
     McDonald's is the world's leading foodservice retailer with more than
 28,000 restaurants serving 45 million customers each day in 120 countries.
 Approximately 80 percent of McDonald's restaurants worldwide are owned and
 operated by independent, local businessmen and women.
     The Northern California McDonald's region is comprised of 15 counties:
 Alameda, Contra Costa, Humboldt, Lake, Marin, Mendocino, Monterey, Napa,
 San Benito, San Francisco, San Mateo, Santa Clara, Santa Cruz, Solano and
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SOURCE McDonald's