LOS ANGELES, Nov. 1 /PRNewswire/ -- Southern California McDonald's
restaurants joined forces with the National Center for Family Literacy to
celebrate National Family Literacy Day on Thursday, November 1. The event
was designed to encourage Southland families to develop strong reading,
writing and thinking skills.
More than 12,000 age-appropriate children's books were distributed to
families, courtesy of Scholastic Books, at select McDonald's restaurants in
Los Angeles, Orange, Riverside, San Bernardino and Ventura counties.
Additionally, McDonald's hosted book readings by Sharon Darling, president
of the National Center for Family Literacy, local dignitaries including
California State Senator Mark Ridley-Thomas (D-Los Angeles) and Long Beach,
Calif., Mayor Bob Foster, and Ronald McDonald.
McDonald's has chosen to champion the issue of illiteracy because four
out of five third grade children in California read below grade level,
nearly two million adults in Los Angeles County lack sufficient reading
skills, and a recent study concluded that children whose parents are
functionally illiterate are twice as likely to be functionally illiterate
"The number of illiterate families in Southern California is
astonishing," said Scott Frisbie, board member of the McDonald's Operators'
Association of Southern California and McDonald's owner/operator.
"McDonald's is committed, for the long haul, to breaking this cycle of
generational illiteracy by giving our time, facilities and resources to
provide families with additional learning opportunities."
National Family Literacy Day is just one component of McDonald's
commitment to literacy education in Southern California. McDonald's also
hosts Family Mealtime Literacy Nights, which consists of five, 90-minute
weekly interactive sessions designed for preschool children and their
parents. Participants in the program learn and practice important skills
integral to literacy development, taught by certified trainers from the
National Center for Family Literacy, in their neighborhood McDonald's
restaurant. More than 1,200 parents and children have participated since
the initiative started in 2006.
"I've been passionate about increasing family literacy skills for more
than 25 years," said Darling. "I am thrilled that my passion for this issue
is shared with Southern California McDonald's owner/operators as we work
together to fight illiteracy in the Southland."
For more information on Southern California McDonald's commitment to
literacy, visit http://www.mcdonaldssocal.com.
McDonald's Operators' Association of Southern California is comprised
of more than 600 franchised and company-owned restaurants in the counties
of Los Angeles, Orange, Riverside, San Bernardino and Ventura.
The National Center for Family Literacy, founded in 1989, is the
worldwide leader in family literacy. More than 1 million families have made
positive educational and economic gains as a result of the National Center
for Family Literacy's work, which includes training more than 150,000
teachers and thousands of volunteers.
Media Contacts: Eniko Bolivar/Marissa Medina
Porter Novelli (310) 444-7000