OAK BROOK, Ill., Oct 10 /PRNewswire-FirstCall/ -- As part of McDonald's
multi-dimensional global relationship with superstar Justin Timberlake, the
company announced today its sponsorship of the "McDonald's Presents Justin
Timberlake lovin' it live" concert tours. The tours tie to McDonald's new
worldwide marketing campaign "i'm lovin' it," which launched in more than
100 countries last month, and kick off in the U.S. next week with five
nightclub concerts. The 19-city 2003/2004 European tour, "McDonald's presents
Justin Timberlake Justified World Tour and lovin' it live" begins in November
and wraps up in Spain in January 2004.
"I love what McDonald's is doing with this new campaign and it's cool to
be part of it," said Timberlake. "We share the same crowd -- people who like
to have fun -- and that's what this new partnership is all about."
Timberlake recorded a song called "I'm Lovin' It," which was produced by
the Neptunes and released by Jive Records in August. He will perform it in a
medley on the tours.
As part of the fun and surprise of McDonald's "i'm lovin' it" campaign,
Timberlake will make unique appearances in select markets in both the US and
Europe, from the Street Baller Expo in Washington, D.C to special celebration
and kick-off activities in European cities. In addition, he will meet with
McDonald's crew and managers who have supported the launch of "i'm lovin' it"
in their local restaurants. Timberlake will also participate in various
activities to support Ronald McDonald House Charities(R), World Children's
Day(TM) at McDonald's on November 20th, and McDonald's global sports
sponsorships such as the Olympic Games.
"By appearing in our new commercials and singing our new theme line,
Justin has already been seen and heard around the world as an exciting part of
our new brand campaign," said Larry Light, McDonald's Executive Vice President
and Global Chief Marketing Officer. "Our partnership will continue to evolve
with dynamic surprises that will help connect McDonald's to the world of young
adults through music, entertainment, fashion and sports."
The U.S tour, "McDonald's Presents Justin Timberlake lovin' it live",
includes five exclusive concerts staged in intimate club settings in October
2003. The tour will visit Washington, DC (October 13); Norfolk, Virginia
(October 14); Cleveland, Ohio (October 16); Detroit, Michigan (October 17);
and Timberlake's hometown of Memphis, Tennessee on October 19.
The 19-city 2003/2004 European tour, "McDonald's presents Justin
Timberlake Justified World Tour and lovin' it live" will kick off this
November in Germany. The tour will end in January with a club performance in
Spain. In addition, McDonald's will also sponsor four Web casts scheduled in
Italy, Ireland, England and Holland.
Justin Timberlake became an international superstar well before his 21st
birthday. As one fifth of the multi-platinum group *NSYNC, he's responsible
for the monster hits "Pop," "Gone" and "Girlfriend," among others, and has
sold more than 30 million albums worldwide. He first partnered with
McDonald's during his time with *NSYNC. As a gifted solo artist, he has
released the multi-platinum and Grammy-nominated CD Justified and has produced
hit single after hit single including "Like I Love You," "Rock Your Body" and
"Cry Me A River."
McDonald's is the world's leading food service retailer with more than
30,000 local McDonald's restaurants serving 47 million customers each day in
more than 100 countries. More than 80 percent of McDonald's restaurants
around the world are owned and operated by independent, local businessmen and
SOURCE McDonald's Corporation