OAK BROOK, Ill. and SAN FRANCISCO, Dec. 2 /PRNewswire/ -- As families take
to the roadways this holiday season, whether braving the malls or traveling to
grandma's, McDonald's(R) Happy Meals will offer hours of playtime adventures
with SEGA(R) as well as a chance to win the ultimate family gaming system,
available at participating McDonald's, while supplies last. Between
December 3, 2004 and December 27, 2004, McDonald's Happy Meals will feature
one of eight interactive handheld videogames based on SEGA's top-selling
franchise Sonic The Hedgehog(TM), and lucky families will have a chance to win
one of 25 ultimate gaming systems plus 2,475 exciting videogames just in time
for the holidays.
"We are very excited to team up with our partners at SEGA again to bring
Sonic and his friends back to McDonald's with eight all-new Happy Meal(R)
handheld game adventures," said Kent Voetberg, Director, McDonald's Kids
Marketing. "To celebrate the season and the Silver Anniversary of the Happy
Meal(R), McDonald's is thrilled to offer families the chance to win the
ultimate gaming system in addition to the exciting new SEGA handheld games
included in every Happy Meal."
"Search for the Silver Game," a new promotional game with
videogame-related prizes, celebrates kids' passion for gaming as well as the
conclusion of the 25 Years of Happiness Celebration. The "Search for the
Silver Game" event will cap off the Happy Meal anniversary celebration giving
McDonald's customers a chance to find one of 25 special Silver SEGA Happy Meal
premiums that can be redeemed for an ultimate gaming system and 2,475 Silver
SEGA premiums to be redeemed for Sonic videogames. As always, there is no
purchase necessary to play the game. For complete details, check out the
Official Rules at a participating McDonald's restaurant or online at
"Joining forces with McDonald's is a great testament to the marketing
power and appeal of Sonic The Hedgehog; one of the most recognizable
characters in gaming," said Scott A. Steinberg, vice president of
Entertainment Marketing, SEGA of America. "The Happy Meal campaign is a
perfectly timed complement to the marketing effort behind Sonic Heroes and
other Sonic games and merchandise retailing this holiday season."
This SEGA Happy Meal event will be supported by TV, radio, and online
advertisements. Special activity pages focused on the event will also be
included on SEGA's Sonic Central Web site ( http://www.sega.com/sonic ) as
well as http://www.mcdonalds.com .
NO PURCHASE NECESSARY. Game begins 12/03/04 and ends 12/31/04 or while
distribution supplies last. If you look in the Happy Meal(R) toy bag and find
an Official Silver Toy and a winning game ticket with true and correct
matching verification numbers, then you are a potential winner of a prize in
the "Search for the Silver Game." If you play without buying something at
McDonald's(R), just check your game ticket to see if you're a potential
winner. See Official Rules at Participating McDonald's restaurants or
mcdonalds.com for information on who can play, how to play without buying
something at McDonald's, prize descriptions, and complete Game details. Many
will play, only 2,500 will win.
McDONALD'S(R) SEGA(R) HAPPY MEAL(R) FACT SHEET
Eight New Handheld Videogames Based on SEGA's Classic Character Sonic The
Hedgehog(TM) Make Stopping at McDonald's During the Holidays an Interactive
OAK BROOK, Ill. and SAN FRANCISCO, -- (December 2, 2004) -- As families
take to the roadways this holiday season, whether braving the malls or
traveling to grandma's, McDonald's Happy Meals will offer hours of playtime
adventures with SEGA(R). Between December 3, 2004 and December 27, 2004,
McDonald's Happy Meals will feature one of eight interactive handheld
videogames based on SEGA's top-selling franchise Sonic The Hedgehog(TM) and
pals. Games include:
Knuckles Treasures Hunt: Players must maneuver Knuckles through the
building, timing jumps and collecting gemstones along the way.
Sonic The Hedgehog Extreme Boarding: Players are challenged to move
Sonic from side to side through a half-pipe collecting rings, while
dodging thorny balls.
Amy & Rouge Volleyball: Players are challenged to move Amy from side to
side to return Rouge's serves and volleys.
Big Fishing: Players are challenged to help Big The Cat catch as many
fish as possible by raising and lowering the lure and reeling in the
Shadow Hockey: Players can maneuver Shadow past Omega robots to block
shots on goal. However, the more you play, the more robots appear.
Billy's Giant Egg: Players are challenged to collect fruit to feed the
egg. Once the egg hatches, players move on to the next level.
Tail's Sky Adventure: Players move from side to side to blast spaceships
from Dr. Eggman's mother ship.
Cream Flower Catch: Players are challenged to catch as many flowers as
McDonald's is the world's leading foodservice retailer, with more than
30,000 restaurants serving 46 million people each day in 121 countries.
Approximately 80 percent of McDonald's U.S. restaurants are owned and operated
by independent local businessmen and women.
SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA
Corporation, a worldwide leader in interactive entertainment both inside and
outside the home. The company develops, publishes and distributes interactive
entertainment software products for a variety of hardware platforms including
PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony
Computer Entertainment Inc. SEGA of America's Web site is located at
SOURCE McDonald's Corporation