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2014

McDonald's(R) and SEGA(R) Reveal Details of New Happy Meal(R) Promotion Featuring Sonic(TM) and 'Search for the Silver Game'

Eight New Handheld Videogames Based on SEGA's Classic Character Sonic The

Hedgehog(TM) Make Stopping at McDonald's During the Holidays a Fun-Filled,

Interactive Adventure



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    OAK BROOK, Ill. and SAN FRANCISCO, Dec. 2 /PRNewswire/ -- As families take
 to the roadways this holiday season, whether braving the malls or traveling to
 grandma's, McDonald's(R) Happy Meals will offer hours of playtime adventures
 with SEGA(R) as well as a chance to win the ultimate family gaming system,
 available at participating McDonald's, while supplies last. Between
 December 3, 2004 and December 27, 2004, McDonald's Happy Meals will feature
 one of eight interactive handheld videogames based on SEGA's top-selling
 franchise Sonic The Hedgehog(TM), and lucky families will have a chance to win
 one of 25 ultimate gaming systems plus 2,475 exciting videogames just in time
 for the holidays.
     "We are very excited to team up with our partners at SEGA again to bring
 Sonic and his friends back to McDonald's with eight all-new Happy Meal(R)
 handheld game adventures," said Kent Voetberg, Director, McDonald's Kids
 Marketing.  "To celebrate the season and the Silver Anniversary of the Happy
 Meal(R), McDonald's is thrilled to offer families the chance to win the
 ultimate gaming system in addition to the exciting new SEGA handheld games
 included in every Happy Meal."
     "Search for the Silver Game," a new promotional game with
 videogame-related prizes, celebrates kids' passion for gaming as well as the
 conclusion of the 25 Years of Happiness Celebration.  The "Search for the
 Silver Game" event will cap off the Happy Meal anniversary celebration giving
 McDonald's customers a chance to find one of 25 special Silver SEGA Happy Meal
 premiums that can be redeemed for an ultimate gaming system and 2,475 Silver
 SEGA premiums to be redeemed for Sonic videogames. As always, there is no
 purchase necessary to play the game. For complete details, check out the
 Official Rules at a participating McDonald's restaurant or online at
 http://www.mcdonalds.com .
     "Joining forces with McDonald's is a great testament to the marketing
 power and appeal of Sonic The Hedgehog; one of the most recognizable
 characters in gaming," said Scott A. Steinberg, vice president of
 Entertainment Marketing, SEGA of America.  "The Happy Meal campaign is a
 perfectly timed complement to the marketing effort behind Sonic Heroes and
 other Sonic games and merchandise retailing this holiday season."
     This SEGA Happy Meal event will be supported by TV, radio, and online
 advertisements.  Special activity pages focused on the event will also be
 included on SEGA's Sonic Central Web site ( http://www.sega.com/sonic ) as
 well as http://www.mcdonalds.com .
 
     NO PURCHASE NECESSARY.  Game begins 12/03/04 and ends 12/31/04 or while
 distribution supplies last.  If you look in the Happy Meal(R) toy bag and find
 an Official Silver Toy and a winning game ticket with true and correct
 matching verification numbers, then you are a potential winner of a prize in
 the "Search for the Silver Game."  If you play without buying something at
 McDonald's(R), just check your game ticket to see if you're a potential
 winner.  See Official Rules at Participating McDonald's restaurants or
 mcdonalds.com for information on who can play, how to play without buying
 something at McDonald's, prize descriptions, and complete Game details.  Many
 will play, only 2,500 will win.
 
 
                 McDONALD'S(R) SEGA(R) HAPPY MEAL(R) FACT SHEET
 
   Eight New Handheld Videogames Based on SEGA's Classic Character Sonic The
  Hedgehog(TM) Make Stopping at McDonald's During the Holidays an Interactive
                                   Adventure
 
     OAK BROOK, Ill. and SAN FRANCISCO, -- (December 2, 2004) -- As families
 take to the roadways this holiday season, whether braving the malls or
 traveling to grandma's, McDonald's Happy Meals will offer hours of playtime
 adventures with SEGA(R). Between December 3, 2004 and December 27, 2004,
 McDonald's Happy Meals will feature one of eight interactive handheld
 videogames based on SEGA's top-selling franchise Sonic The Hedgehog(TM) and
 pals.  Games include:
 
      Knuckles Treasures Hunt:  Players must maneuver Knuckles through the
      building, timing jumps and collecting gemstones along the way.
 
      Sonic The Hedgehog Extreme Boarding:  Players are challenged to move
      Sonic from side to side through a half-pipe collecting rings, while
      dodging thorny balls.
 
      Amy & Rouge Volleyball:  Players are challenged to move Amy from side to
      side to return Rouge's serves and volleys.
 
      Big Fishing:  Players are challenged to help Big The Cat catch as many
      fish as possible by raising and lowering the lure and reeling in the
      catch.
 
      Shadow Hockey:  Players can maneuver Shadow past Omega robots to block
      shots on goal.  However, the more you play, the more robots appear.
 
      Billy's Giant Egg:  Players are challenged to collect fruit to feed the
      egg.  Once the egg hatches, players move on to the next level.
 
      Tail's Sky Adventure:  Players move from side to side to blast spaceships
      from Dr. Eggman's mother ship.
 
      Cream Flower Catch:  Players are challenged to catch as many flowers as
      possible.
 
     About McDonald's
     McDonald's is the world's leading foodservice retailer, with more than
 30,000 restaurants serving 46 million people each day in 121 countries.
 Approximately 80 percent of McDonald's U.S. restaurants are owned and operated
 by independent local businessmen and women.
 
     About SEGA
     SEGA(R) of America, Inc. is the American arm of Tokyo, Japan-based SEGA
 Corporation, a worldwide leader in interactive entertainment both inside and
 outside the home. The company develops, publishes and distributes interactive
 entertainment software products for a variety of hardware platforms including
 PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony
 Computer Entertainment Inc. SEGA of America's Web site is located at
 http://www.sega.com/usa .
 
 

SOURCE McDonald's Corporation

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