McDonald's(R) Announces Renewal of FIFA World Cup(TM) Sponsorship Through 2014

Company Reaffirms Commitment to Connect With Customers Around the World

Through Premier Sporting Event

Jul 08, 2006, 01:00 ET from McDonald's

    BERLIN, July 8 /PRNewswire/ -- McDonald's today announced its
 sponsorship renewal as FIFA World Cup Sponsor with FIFA (Federation
 Internationale de Football Association), the world governing body of
 football, through 2014. Continuing its tradition of supporting football on
 both the global and grassroots levels, McDonald's has been a longtime
 champion of football for more than 25 years and has served as an Official
 Partner of the FIFA World Cup since 1994 in the United States, 1998 in
 France, 2002 in Korea and Japan and 2006 in Germany.
     As a FIFA World Cup Sponsor through 2014, McDonald's has global rights
 to both the 2010 FIFA World Cup South Africa(TM) and the 2014 FIFA World
 Cup(TM) yet to be selected on the South American continent, as well as to
 the FIFA Confederations Cups during this period. This enables McDonald's to
 continue to bring the world's passion for football to life for millions of
 fans as part of the company's "i'm lovin' it(R)" strategy of making
 stronger, more relevant connections with its customers around the world.
 McDonald's sponsorship provides the opportunity to share the thrill of FIFA
 World Cup through special creative promotions, contests, advertisements,
 and in-store activation in more than 100 countries across the globe.
     The renewal agreement with FIFA also allows McDonald's to continue its
 status as the exclusive retail foodservice operations sponsor with special
 advertising rights, and the sole sponsor of the McDonald's Player Escort
 program for the FIFA Confederation Cup as well as FIFA World Cup. This
 initiative provides the once-in-a-lifetime opportunity for more than 1,400
 children ages 6-10 from around the world to walk onto the field
 hand-in-hand with the top football players at the start of all 64 FIFA
 World Cup matches. In Germany, 51 countries participated in the program,
 which also featured special Player Escort matches held throughout the
     "McDonald's ability to reach more than 50 million customers in our more
 than 30,000 restaurants worldwide puts us in the unique position to
 activate a truly meaningful and relevant World Cup program," said Mary
 Dillon, McDonald's Executive Vice President and Global Chief Marketing
 Officer. "Our support of FIFA World Cup at both the global and grassroots
 levels also demonstrates our ongoing commitment to promoting balanced,
 active lifestyles for customers around the world. As a local family
 restaurant, McDonald's encourages thousands of families and children to
 participate in community football activities, including club sponsorships,
 youth football schools and junior tournaments."
     "With McDonald's, we have another long-time Official Sponsor on board
 for the FIFA World Cup events in 2010 and 2014. By opting to pursue the
 partnership also symbolized with the player escorts that has bound us for
 the last 12 years, McDonald's has once again shown its faith in FIFA and
 our initiative "Football For a Better Future" in particular the "Win in
 Africa with Africa" programme we launched yesterday," said FIFA President,
 Joseph S. Blatter
     Looking forward to the 2010 FIFA World Cup South Africa, McDonald's is
 committed to supporting South Africa as host country and sharing the glory
 of the tournament with customers in that marketplace.
     "McDonald's South Africa is pleased to welcome the World Cup to our
 home," said McDonald's South Africa franchisee Ishmael Moloko. "Our 93
 restaurants will proudly serve a special customer experience to all of our
 worldwide guests."
     About McDonald's
     McDonald's is the leading foodservice retailer with more than 30,000
 local restaurants serving quality food to nearly 50 million customers in
 more than 100 countries each day. Approximately 70 percent of McDonald's
 restaurants worldwide are owned and operated by independent, local men and
     About FIFA
     For more than 100 years, the Federation Internationale de Football
 Association, founded on 21 May 1904 in Paris and better known as FIFA, has
 continued to provide the essential leadership role to the international
 football family. Headquartered in Zurich, Switzerland, the eighth FIFA
 President, Joseph S. Blatter (Switzerland), guides the organisation today
 with a commitment to the evolution of FIFA as a modern and dynamic
 association. The basis of the world's football family is formed by FIFA's
 member associations. From the founding seven in 1904, the family has today
 grown to 207 affiliated associations, also organised into six
 confederations spanning the globe. FIFA's worldwide activities go well
 beyond its various competitions, such as the world's biggest single-sport
 event, the FIFA World Cup(TM). In projects such as the FIFA GOAL Programme
 as well as several other development and charity activities such as the SOS
 Children Villages, UNICEF and streetfootballworld, FIFA gives material,
 financial and promotional support to develop the game and bring joy to
 underprivileged worldwide.
     Suzanne Valliere, McDonald's Corporation
     + 1 630-235-8128 (Mobile)
     + 1 630-623-7555 (Office)
     Louise Marcotte, McDonald's Europe
     + 33 6 80 28 23 03 (Mobile)
     William Byrne, Burson-Marsteller
     +1 312-804-8413 (Mobile)
     +1 312-596-3555 (Office)

SOURCE McDonald's