CHICAGO, May 6 /PRNewswire/ -- McDonald's will offer customers and
chicken lovers alike the opportunity to try its new Southern Style Chicken
Biscuit and Sandwich during a nationwide sampling event at its 14,000 U.S.
restaurants on Thursday, May 15.
Customers can try the Southern Style Chicken Biscuit from 7:00 a.m. --
10:30 a.m., or a Southern Style Chicken Sandwich beginning after breakfast
hours until 7:00 p.m., with the purchase of any medium or large beverage at
participating restaurants (while supplies last).(1)
"By giving customers -- many of whom are unfamiliar with chicken for
breakfast -- the opportunity to try the new menu items on May 15, we
anticipate 2 million Southern Style Chicken Biscuits and 6 million Southern
Style Chicken Sandwiches will be given away nationwide," said Neil Golden,
senior vice president and chief marketing officer for McDonald's, USA.
"With a unique blend of seasonings and ingredients that Southerners know
and love, we're confident that the new Southern Style Chicken Biscuit will
change the way our customers think about chicken for breakfast, and hope
that our Southern Style Chicken Sandwich will delight even the most
discerning chicken lovers."
Continuing to respond to customers' taste preferences, the Southern
Style Chicken Biscuit is McDonald's first-ever chicken-for-breakfast menu
offering, with the Southern Style Chicken Sandwich providing customers with
yet another great-tasting option for lunch and dinner. The two new Southern
Style Chicken menu items feature a juicy, perfectly seasoned, all-white
meat chicken breast patty on either a new biscuit for breakfast or a
steamed bun topped with two pickles for lunch and dinner. McDonald's uses
all-white meat from boneless, skinless white chicken breast filets that
contain no fillers or artificial flavorings.
With the addition of the two new Southern Style chicken items to its
menu, McDonald's becomes the largest national restaurant chain to serve
chicken at breakfast.
"Chicken continues to be one of the fastest-growing sources of protein
among consumers," said George Watts, president of the National Chicken
Council. "The new Southern Style Chicken Biscuit and Sandwich underscore
McDonald's unfailing commitment to meeting consumers' need for a variety of
meal choices, while giving them opportunities to enjoy chicken whenever
they want it, whether that's breakfast, lunch or dinner."
WhatCameFirst.com Gives Consumers Say in Chicken vs. Egg Debate
As part of the launch of its first chicken-for-breakfast offering,
McDonald's is inviting consumers nationwide to take part in the great
chicken vs. egg debate by logging on to WhatCameFirst.com (en espanol at
Quienfueprimero.com). The new, interactive, bilingual Web site is built
around a game application where visitors can customize egg or chicken
characters and choreograph moves for a dance off, pitting them against
friends to decide the ultimate champion: the chicken or the egg. Web site
visitors can forward animations to friends and family, and view
"man-on-the-street" video interviews from people across the country
weighing in on the question of "what came first?"
McDonald's USA, LLC is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality ingredients
to millions of customers every day. More than 80 percent of McDonald's
13,700 U.S. restaurants are independently owned and operated by local
franchisees. For more information about McDonald's visit
For more information about Southern Style Chicken Biscuit and Sandwich,
including fact sheets and product images, visit
(1) Hours may vary by restaurant. Limit one per customer/per drink order.
Prices and participation may vary. Not valid with any other offer,
discount coupon or Extra Value Meal(R). Price of required purchase
posted on menu board.
Danya Proud, McDonald's USA
Cristina Alfaro, McDonald's USA
Kate Brennan, GolinHarris
SOURCE McDonald's USA, LLC