McDonald's(R) Big Mac(R) Joins Fox's 'AVATAR' to Thrill Fans Nationwide

OAK BROOK, Ill., Dec. 7 /PRNewswire/ -- In anticipation of James Cameron's AVATAR hitting theaters December 18, McDonald's plans to create a flood of excitement prior to the movie's launch and the company's in-restaurant promotion with a special sweepstakes incentive for Twitter followers: the chance to win a Big Mac Lunch and private screening of the movie with Academy Award-winner Jon Landau, producer of AVATAR.

Starting today through December 17, McDonald's USA launches the #BigMacAVATAR Code Breaker Countdown on Twitter, asking @McDonalds followers to decode a series of daily word scrambles that relate to McDonald's and/or the movie. The first 10 players to solve the code by entering their answers on the sweepstakes Web page will win a "Big Mac AVATAR Daily Prize Pack" including two Big Mac sandwich Extra Value Meal(TM) Be Our Guest(TM)® cards, two AVATAR movie tickets courtesy of Fandango, and other Big Mac and movie-themed prizes. All participants who submit correct answers during the 11-day pre-promotion will be entered for the chance to win the grand prize private screening hosted by Jon Landau for the winner and a guest, to be announced in January.

McDonald's USA Big Mac-AVATAR promotion will launch in participating U.S. restaurants on December 18, coinciding with the debut of the epic adventure from Twentieth Century Fox. At that time, with the purchase of a Big Mac*, McDonald's customers will gain access to cutting-edge digital experiences that will allow them to explore the world of AVATAR, brought to them exclusively by McDonald's.

For more information about the sweepstakes on Twitter, visit http://www.mcdonalds.com/bigmac.

To play the #BigMacAVATAR Code Breaker and for updates on the Big Mac AVATAR promotion, be sure to follow McDonald's at http://twitter.com/McDonalds.

* While supplies last

About McDonald's

McDonald's USA, LLC, is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. More than 80 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local franchisees. For more information on McDonald's visit www.mcdonalds.com or log on at any of the 10,000 Wi-Fi enabled McDonald's U.S. restaurants.

Contact
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Molly McKenna, McDonald's
molly.mckenna@us.mcd.com or 630-623-6593

Ben Lincoln, GolinHarris
blincoln@golinharris.com or 312-729-4466

©2009 McDonald's, Twentieth Century Fox and AVATAR are trademarks and/or registered trademarks of their respective companies.

Twitter Pitch

McDonald's Big Mac Joins Fox's 'AVATAR' to Thrill Fans Nationwide

Resource Links

http://twitter.com/McDonalds

http://www.mcdonalds.com/bigmac

Tags

McDonald's, Big Mac, AVATAR, Twitter, Twitter Sweepstakes, BigMacAVATAR Code Breaker, James Cameron, Jon Landau

SOURCE McDonald's USA

RELATED LINKS
http://www.mcdonalds.com
http://twitter.com/McDonalds