McDonald's(R) Happy Meals and Mighty Kids Meals Catch the Wave With Sony Pictures Animation's Surf's Up, in Theaters June 8

McDonald's Online Kids' Community Encourages Offline Activity With

Characters From Surf's Up

Jun 08, 2007, 01:00 ET from McDonald's USA

    OAK BROOK, Ill., June 8 /PRNewswire-FirstCall/ -- What's up at
 McDonald's? Surf's Up! McDonald's and Sony Pictures Animation bring
 McDonald's youngest guests an awesome summer-surfing adventure. Beginning
 June 8 -- the opening day of the new animated movie Surf's Up from Sony
 Pictures Animation -- through July 5, 2007, the characters from the movie
 catch a wave into McDonald's Happy Meals and Mighty Kids Meals. With the
 purchase of a Happy Meal(R) or Mighty Kids Meal(R), young guests will
 receive one of eight Surf's Up surfing-action toys, while supplies last.
     Just in time for summer fun, Pen Gu Island's very own Cody Maverick,
 Lani, Tank, Chicken Joe, Geek, Reggie and Big Z become part of the new
 Surf's Up Happy Meal and Mighty Kids Meal collection, giving kids and their
 families a chance to enjoy surfing action-inspired toys, including
 mix-and-match customizable surfboard inserts. Surf's Up-themed stickers can
 be placed on the boards and toys for a true make-it-your-own creation. The
 Surf's Up Happy Meal collection also includes two movie-inspired toys that
 feature water wave technology.
     "School is out and warm weather means fun in the sun," said Kathy Pyle,
 Senior Director of Family Marketing for McDonald's USA. "The action-packed
 Surf's Up Happy Meal collection inspires kids to be active both on land and
 in water."
     For more fun, kids and families can catch a wave of energy at Starting June 8, guests can log on for fun Surf's
 Up online games and offline activities that allow them to earn points to
 redeem for cool and unique digital rewards. Young guests are encouraged to
 join the online community of kids to experience the fun and excitement of
 Surf's Up at McDonald's.
     McDonald's customers can enjoy additional food choices with their Happy
 Meals and Mighty Kids Meals including Chicken McNuggets(R) made with White
 Meat, Apple Dippers (fresh, peeled apple slices with low-fat caramel
 dipping sauce), and beverage choices including 100% pure Minute Maid apple
 juice and low-fat white and chocolate Milk Jugs, served in child-friendly
 containers. Milk nutritional profile and packaging varies in California,
 Alaska and Hawaii.
     About McDonald's:
     McDonald's USA, LLC, is the leading foodservice provider in the United
 States serving a variety of wholesome foods made from quality ingredients
 to millions of customers every day. More than 80 percent of McDonald's
 13,700 U.S. restaurants are independently owned and operated by local
 franchisees. For more information about McDonald's visit
     About Surf's Up:
     Surf's Up is an animated action-comedy that delves behind the scenes of
 the high-octane world of competitive surfing. The film profiles teenage
 Rockhopper penguin Cody Maverick (Shia LaBeouf), an up-and-coming surfer,
 as he enters his first pro competition. Followed by a camera crew to
 document his experiences, Cody leaves his family and home in Shiverpool,
 Antarctica to travel to Pen Gu Island for the Big Z Memorial Surf Off.
 Along the way, Cody meets Sheboygan surfer Chicken Joe (Jon Heder), famous
 surf promoter Reggie Belafonte (James Woods), surf talent scout Mikey
 Abromowitz (Mario Cantone), and spirited lifeguard Lani Aliikai (Zooey
 Deschanel), all of whom recognize Cody's passion for surfing, even if it's
 a bit misguided at times. Cody believes that winning will bring him the
 admiration and respect he desires, but when he unexpectedly comes
 face-to-face with a washed-up old surfer (Jeff Bridges), Cody begins to
 find his own way, and discovers that a true winner isn't always the one who
 comes in first.
     About Columbia Pictures:
     Columbia Pictures, part of the Columbia TriStar Motion Picture Group,
 is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE)
 is a subsidiary of Sony Corporation of America (SCA), a subsidiary of
 Tokyo-based Sony Corporation. SPE's global operations encompass motion
 picture production and distribution; television production and
 distribution; digital content creation and distribution; worldwide channel
 investments; home entertainment acquisition and distribution; operation of
 studio facilities; development of new entertainment products, services and
 technologies; and distribution of filmed entertainment in 67 countries.
 Sony Pictures Entertainment can be found on the World Wide Web at
     About Sony Pictures Animation:
     Sony Pictures Animation was established in May 2002 to enable Sony
 Pictures Entertainment to tap into the vast imagination of the creative
 community, develop characters and stories that are best realized through
 digital production and bring entertainment for audiences of all ages to the
 screen. The division's first film, Open Season, was released in September,
 2006. Sony Pictures Animation currently is in production on Surf's Up (due
 in theaters June 8, 2007) and Cloudy With A Chance of Meatballs (spring
     (C)2007 McDonald's.
     While supplies last at participating McDonald's. Ask about our special
 toys for children under 3.
     McDonald's(R), Chicken McNuggets(R), Happy Meal(R) and Mighty Kids
 Meal(R) are trademarks that are owned by McDonald's Corporation and its
 affiliates and used with permission.
     (TM) & (C) 2007 Sony Pictures Animation Inc. All Rights Reserved.