McDonald's(R) Live Tour Culminates in New York With Performances by Rising Music Sensations Keri Hilson and OneRepublic
Voting Officially Begins: Fans Help Pick Their Favorite Artist to be Part
of a Future McDonald's Ad Campaign
CHICAGO, Sept. 27 /PRNewswire/ -- McDonald's(R) Live, the unique music
program that brought free concerts with the hottest emerging artists to
young adults this summer, makes its final stop in New York on Sunday,
September 30. Co-headliners Keri Hilson and OneRepublic will kick off the
free concert at 5 p.m. at McDonald's restaurant in Spring Valley, NY,
located at 106 Route 59.
While the McDonald's Live concert series comes to a close, it's just
the beginning for fans wanting to make an impact. Starting October 2
through October 31, fans can vote at mcdlive.com for their favorite artist
of the tour. The musician or group with the most fan votes will help decide
whose music will be part of a future McDonald's advertising campaign next
year.
"McDonald's Live enables our young adult customers to experience live,
free music from emerging artists," said Douglas Freeland, Director,
Marketing, McDonald's USA. "And the fun continues online as fans have the
power to choose by voting for their favorite artist and viewing concert
footage at http://www.mcdlive.com."
Keri Hilson was a signature voice of the summer having been featured in
Timbaland's "The Way I Are," a Billboard chart-topper for 17 weeks and
counting, recently peaking at #1 on the Billboard Pop 100. She also closed
MTV's Video Music Awards on September 9 in a star-studded performance
joining Timbaland, Justin Timberlake and Nelly Furtado.
Opening the concert with their distinct blend of pop and rock is
on-the-rise band, OneRepublic. Their hit song "Apologize" featuring
Timbaland is climbing the Top 40 charts and the band remains the no. 1 band
on MySpace and has been in MySpace Music's Top Artists since summer 2006.
"It is very exciting to have artists from my label, Mosley Music Group,
participate in an event as great as this," said Timbaland, who collaborated
with both Hilson and OneRepublic on his latest duet album, Shock Value. "I
hope all the fans enjoy this experience with them."
At mcdlive.com, fans will vote from a roster of some of the hottest
up-and-coming artists that performed on the 10-city tour, such as Sean
Kingston, Kenna, Che'Nelle, Single File, Cherish, Kevin Michael, The Last
Goodnight, Relient K, Matt White, Dropping Daylight and Jon McLaughlin.
These talented acts visited cities across the country, including Denver,
Chicago, Philadelphia, Miami, Atlanta, Madison, Kansas City, and Austin.
Ne-Yo, winner of the 2007 BET Best R&B Male Artist of the Year award and
Grammy nominated artist, kicked off the tour on July 26 in Los Angeles.
"I'm thrilled to have the opportunity to close out a tour that had such
an incredible list of musicians perform this summer. I know that
OneRepublic and I will end the tour with a bang," said Hilson. "It's come
full circle for me since 'The Way I Are' was featured in a McDonald's
commercial kicking off the summer."
McDonald's Live concerts take place at McDonald's restaurants or nearby
local venues. Performances were promoted on the number one online music
destination, Yahoo! Music. McDonald's Live was also featured on the back of
McDonald's large and medium French fry boxes from August 8 until supplies
ran out in September. Concert footage, artist messages and additional
information can be found on mcdlive.com.
About Keri Hilson
This talented singer/songwriter has written hits for superstar
performers, but this year she has taken center stage for herself. Keri is
featured in one of the summer's top singles, "The Way I Are," which is also
part of a McDonald's summer ad campaign. Keri, a self-proclaimed "musical
flowerchild," gives birth to a fresh and unique style of R&B and will be
mixing her talents with some notable entertainers to create her highly
anticipated debut album. She will release her solo debut album in 2008 on
Timbaland's Mosley Music Group and Polow Da Don's new joint venture, Zone 4
Inc. (MMG/Zone4/Interscope).
About OneRepublic
For a band that has yet to release an album, OneRepublic has already
had a ton of exposure.
OneRepublic is the no. 1 band on MySpace and has been in MySpace
Music's Top Artists since summer 2006, with over 12 million total song
plays and counting. This pop-rock band was formed in Colorado by high
school friends Ryan Tedder and Zach Filkins. Now a quintet, they are
gearing up for their self-titled debut album to be released later this
year.
About McDonald's
McDonald's USA, LLC is the leading foodservice provider in the United
States serving a variety of wholesome foods made from quality ingredients
to millions of customers every day. More than 80 percent of McDonald's
13,700 U.S. restaurants are independently owned and operated by local
franchisees. For more information about McDonald's visit
http://www.mcdonalds.com.
For more information contact:
Molly McKenna, McDonald's USA
630-623-6593
Kelli Anderson, GolinHarris
312-729-4432
SOURCE McDonald's USA
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