PHILADELPHIA, Jan. 24 /PRNewswire/ -- McDonald's Restaurants of the Greater Philadelphia Region, Inc., today announced the kick-off of the 2008 McDonald's Go Active! Academic Awards program, which will award $1,000 grants to up to 15 schools in the Greater Philadelphia Region selected for unique educational programs that encourage 5th-8th grade students to lead balanced, active lives. Any teacher, principal or administrator employed by an eligible elementary/middle school may apply. The goal of the program, now in its fourth year, is to reward local schools and teachers for creative educational programs that demonstrate an original approach to enhancing middle school students' physical fitness, nutrition awareness and/or health education. "The McDonald's 'Go Active!' program is just one way we can teach children the importance of healthy living," said Mike Anton, President of the McDonald's Owner Operator Association of the Greater Philadelphia Region, Inc. "It is essential that they know the value of leading balanced, active lives." McDonald's will be hosting the official Go Active! kick-off event on Thursday, January 31 at 1:30 p.m. at The Discovery Charter School, located at 5070 Parkside Avenue in Philadelphia. The event will feature appearances by the Philadelphia Kixx, "Socceroo" and McDonald's representatives including Ronald McDonald, who will lead a fitness workout for the school's 6th-8th grade students and staff. Winning schools will be notified and announced in late April 2008. To request an application, please call the McDonald's education hotline at (215) 790-4320. Entries must be postmarked no later than April 1, 2008 and sent to:
McDonald's Go Active! Academic Awards Program c/o Tierney Communications 200 South Broad Street, 9th Floor Philadelphia, PA 19102 Applications will be judged on creativity, educational content and program cost effectiveness. A selection committee comprised of McDonald's representatives, area educators and administrators will choose the winners. The McDonald's Go Active! Academic Awards program is just one of many ways McDonald's Restaurants of the Greater Philadelphia Region, Inc. supports the local community and McDonald's national Balanced, Active Lifestyles initiative. There are more than 300 McDonald's restaurants in the Greater Philadelphia Region, which includes Southeastern Pennsylvania, Southern New Jersey and Kent and New Castle counties in Delaware that proudly support the Go Active! Academic Awards program. McDonald's is the leading foodservice retailer with more than 30,000 local restaurants serving quality food to nearly 50 million customers in more than 100 countries each day. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local men and women.
SOURCE McDonald's Restaurants of the Greater Philadelphia Region, Inc.