McDonald's(R) to Grant $15,000 to Local School Phys-Ed Programs Through Go Active!(TM) Academic Awards

Philadelphia Kixx Players and 'Socceroo' Join Ronald McDonald(R) at Program

'Kick'-Off Event to be held January 31

Jan 24, 2008, 00:00 ET from McDonald's Restaurants of the Greater Philadelphia Region, Inc.

    PHILADELPHIA, Jan. 24 /PRNewswire/ -- McDonald's Restaurants of the
 Greater Philadelphia Region, Inc., today announced the kick-off of the 2008
 McDonald's Go Active! Academic Awards program, which will award $1,000
 grants to up to 15 schools in the Greater Philadelphia Region selected for
 unique educational programs that encourage 5th-8th grade students to lead
 balanced, active lives. Any teacher, principal or administrator employed by
 an eligible elementary/middle school may apply.
     The goal of the program, now in its fourth year, is to reward local
 schools and teachers for creative educational programs that demonstrate an
 original approach to enhancing middle school students' physical fitness,
 nutrition awareness and/or health education.
     "The McDonald's 'Go Active!' program is just one way we can teach
 children the importance of healthy living," said Mike Anton, President of
 the McDonald's Owner Operator Association of the Greater Philadelphia
 Region, Inc. "It is essential that they know the value of leading balanced,
 active lives."
     McDonald's will be hosting the official Go Active! kick-off event on
 Thursday, January 31 at 1:30 p.m. at The Discovery Charter School, located
 at 5070 Parkside Avenue in Philadelphia. The event will feature appearances
 by the Philadelphia Kixx, "Socceroo" and McDonald's representatives
 including Ronald McDonald, who will lead a fitness workout for the school's
 6th-8th grade students and staff.
     Winning schools will be notified and announced in late April 2008. To
 request an application, please call the McDonald's education hotline at
 (215) 790-4320. Entries must be postmarked no later than April 1, 2008 and
 sent to:
McDonald's Go Active! Academic Awards Program c/o Tierney Communications 200 South Broad Street, 9th Floor Philadelphia, PA 19102 Applications will be judged on creativity, educational content and program cost effectiveness. A selection committee comprised of McDonald's representatives, area educators and administrators will choose the winners. The McDonald's Go Active! Academic Awards program is just one of many ways McDonald's Restaurants of the Greater Philadelphia Region, Inc. supports the local community and McDonald's national Balanced, Active Lifestyles initiative. There are more than 300 McDonald's restaurants in the Greater Philadelphia Region, which includes Southeastern Pennsylvania, Southern New Jersey and Kent and New Castle counties in Delaware that proudly support the Go Active! Academic Awards program. McDonald's is the leading foodservice retailer with more than 30,000 local restaurants serving quality food to nearly 50 million customers in more than 100 countries each day. Approximately 70 percent of McDonald's restaurants worldwide are owned and operated by independent, local men and women.

SOURCE McDonald's Restaurants of the Greater Philadelphia Region, Inc.