McDonald's(R) to Sponsor 'Champion' Children From Around the World at Beijing 2008 Olympic Games

Olympian Michael Phelps to Serve as Global Ambassador



Aug 07, 2007, 01:00 ET from McDonald's

    OAK BROOK, Ill., Aug. 7 /PRNewswire/ -- As part of McDonald's ongoing
 commitment to children, the company will launch its newest Olympic Games
 program, McDonald's Champion Kids, on Aug. 9, 2007 in Beijing.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070807/AQTU080LOGO)
     The program will enable up to 300 kids from around the world to travel
 to the 2008 Olympic Games to share their stories and experiences with their
 local communities and hometown news outlets. Through this
 once-in-a-lifetime journey, the children will have the chance to see the
 Games, meet Olympic athletes, visit cultural sights and interact with kids
 from across the globe.
     Six-time Olympic gold medalist Michael Phelps will serve as McDonald's
 Global Ambassador for the program. Joining Phelps to kick-off the program
 at a special media event Aug. 9 in Beijing will be International Olympic
 Committee (IOC) President Jacques Rogge, Executive Vice President of the
 Beijing Organizing Committee of the Olympic Games (BOCOG) Mr. Wang Wei,
 People's Republic of China Olympic gold medalist and McDonald's Champion
 Kids Ambassador in China Guo Jingjing, and other local dignitaries.
     "With the McDonald's Champion Kids program, we are making a significant
 investment to give hundreds of children the experience of a lifetime," said
 Mary Dillon, McDonald's Global Chief Marketing Officer. "These kids will
 reach out to thousands more, connecting with their worldwide peers to
 communicate the sights and sounds of the Olympic Games and the fascinating
 culture of China. It's another example of our commitment to the enrichment
 of children."
     Support for the Program
     "McDonald's unique Champion Kids program mirrors the passion we have
 for bringing together youth from around the world, connecting cultures and
 communities as only the Olympic Movement can," said IOC President Jacques
 Rogge.
     "McDonald's is providing a once-in-a-lifetime opportunity for children
 around the world," said Phelps. "For the kids to experience China and the
 world's greatest sporting event at one time is simply incredible."
     McDonald's Olympic Games Activation
     In addition to the McDonald's Champion Kids program, the company will
     activate its most comprehensive Olympic Games plan to date, which
     includes:
 
     -- Feeding the World's Athletes - For the seventh consecutive Games,
        McDonald's will be the Official Restaurant of the Olympic Games.  The
        company is planning to build four restaurants in Beijing. One
        restaurant will be in the Athlete's Village, where McDonald's will be
        the only branded restaurant to feed the athletes, giving them a taste
        of home while in China.  The three other McDonald's restaurants will
        serve spectators, officials and coaches, as well as the 20,000 media
        expected on site. Customers will find a wide variety of products,
        including favorites such as the Big Mac(R) sandwich and World Famous
        Fries(TM), as well as Premium Chicken offerings and Fruit n' Yogurt
        Parfaits.
     -- McDonald's Olympic Champion Crew - McDonald's will honor an
        unprecedented number of restaurant employees by bringing 1,200 best of
        the best restaurant crew from China and around the world to the Games
        to experience the fun and excitement of serving the world's best
        athletes, as well as spectators and media.
     -- Giving Back - As part of McDonald's Olympic Games tradition to give
        back to the host city, the company will make a lasting contribution to
        the host city of Beijing through Ronald McDonald House Charities(R).
     -- Bringing the Games to Life - McDonald's restaurants around the world
        will bring the excitement of the Games to life for their customers in a
        variety of local promotions and activities.
     McDonald's Olympic Games History
     McDonald's became an Official Sponsor of the Olympic Games in 1976 and
 has a long-standing commitment to the Olympic Movement. At the 1968 Olympic
 Winter Games, McDonald's airlifted hamburgers to U.S. athletes competing in
 Grenoble, France, after they reported being homesick for McDonald's food.
 Since then, the company has served its menu of choice and variety to
 millions of athletes, coaches, their families and fans. The Beijing 2008
 Olympic Games mark McDonald's sixth Olympic Games as a Worldwide Partner
 and seventh as the Official Restaurant of the Olympic Games. McDonald's
 current sponsorship will continue through the 2012 Games in London.
     McDonald's is the leading global foodservice retailer with more than
 30,000 local restaurants in 118 countries. Approximately 70 percent of
 McDonald's restaurants worldwide are owned and operated by independent
 local men and women. Please visit http://www.mcdonalds.com to learn more
 about the company.
     For free video content from McDonald's, please log on to
 http://www.thenewsmarket.com/mcdonalds to preview and request video.
     CONTACT:
     Lisa Howard, McDonald's
     630-623-5044  lisa.howard@us.mcd.com
 
     Ben Lincoln, GolinHarris
     312-729-4466
     blincoln@golinharris.com
 
     McDonald's Olympic Press Kit:
     http://www.mcdepk.com/2008OlympicGames
 
 

SOURCE McDonald's
    OAK BROOK, Ill., Aug. 7 /PRNewswire/ -- As part of McDonald's ongoing
 commitment to children, the company will launch its newest Olympic Games
 program, McDonald's Champion Kids, on Aug. 9, 2007 in Beijing.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070807/AQTU080LOGO)
     The program will enable up to 300 kids from around the world to travel
 to the 2008 Olympic Games to share their stories and experiences with their
 local communities and hometown news outlets. Through this
 once-in-a-lifetime journey, the children will have the chance to see the
 Games, meet Olympic athletes, visit cultural sights and interact with kids
 from across the globe.
     Six-time Olympic gold medalist Michael Phelps will serve as McDonald's
 Global Ambassador for the program. Joining Phelps to kick-off the program
 at a special media event Aug. 9 in Beijing will be International Olympic
 Committee (IOC) President Jacques Rogge, Executive Vice President of the
 Beijing Organizing Committee of the Olympic Games (BOCOG) Mr. Wang Wei,
 People's Republic of China Olympic gold medalist and McDonald's Champion
 Kids Ambassador in China Guo Jingjing, and other local dignitaries.
     "With the McDonald's Champion Kids program, we are making a significant
 investment to give hundreds of children the experience of a lifetime," said
 Mary Dillon, McDonald's Global Chief Marketing Officer. "These kids will
 reach out to thousands more, connecting with their worldwide peers to
 communicate the sights and sounds of the Olympic Games and the fascinating
 culture of China. It's another example of our commitment to the enrichment
 of children."
     Support for the Program
     "McDonald's unique Champion Kids program mirrors the passion we have
 for bringing together youth from around the world, connecting cultures and
 communities as only the Olympic Movement can," said IOC President Jacques
 Rogge.
     "McDonald's is providing a once-in-a-lifetime opportunity for children
 around the world," said Phelps. "For the kids to experience China and the
 world's greatest sporting event at one time is simply incredible."
     McDonald's Olympic Games Activation
     In addition to the McDonald's Champion Kids program, the company will
     activate its most comprehensive Olympic Games plan to date, which
     includes:
 
     -- Feeding the World's Athletes - For the seventh consecutive Games,
        McDonald's will be the Official Restaurant of the Olympic Games.  The
        company is planning to build four restaurants in Beijing. One
        restaurant will be in the Athlete's Village, where McDonald's will be
        the only branded restaurant to feed the athletes, giving them a taste
        of home while in China.  The three other McDonald's restaurants will
        serve spectators, officials and coaches, as well as the 20,000 media
        expected on site. Customers will find a wide variety of products,
        including favorites such as the Big Mac(R) sandwich and World Famous
        Fries(TM), as well as Premium Chicken offerings and Fruit n' Yogurt
        Parfaits.
     -- McDonald's Olympic Champion Crew - McDonald's will honor an
        unprecedented number of restaurant employees by bringing 1,200 best of
        the best restaurant crew from China and around the world to the Games
        to experience the fun and excitement of serving the world's best
        athletes, as well as spectators and media.
     -- Giving Back - As part of McDonald's Olympic Games tradition to give
        back to the host city, the company will make a lasting contribution to
        the host city of Beijing through Ronald McDonald House Charities(R).
     -- Bringing the Games to Life - McDonald's restaurants around the world
        will bring the excitement of the Games to life for their customers in a
        variety of local promotions and activities.
     McDonald's Olympic Games History
     McDonald's became an Official Sponsor of the Olympic Games in 1976 and
 has a long-standing commitment to the Olympic Movement. At the 1968 Olympic
 Winter Games, McDonald's airlifted hamburgers to U.S. athletes competing in
 Grenoble, France, after they reported being homesick for McDonald's food.
 Since then, the company has served its menu of choice and variety to
 millions of athletes, coaches, their families and fans. The Beijing 2008
 Olympic Games mark McDonald's sixth Olympic Games as a Worldwide Partner
 and seventh as the Official Restaurant of the Olympic Games. McDonald's
 current sponsorship will continue through the 2012 Games in London.
     McDonald's is the leading global foodservice retailer with more than
 30,000 local restaurants in 118 countries. Approximately 70 percent of
 McDonald's restaurants worldwide are owned and operated by independent
 local men and women. Please visit http://www.mcdonalds.com to learn more
 about the company.
     For free video content from McDonald's, please log on to
 http://www.thenewsmarket.com/mcdonalds to preview and request video.
     CONTACT:
     Lisa Howard, McDonald's
     630-623-5044  lisa.howard@us.mcd.com
 
     Ben Lincoln, GolinHarris
     312-729-4466
     blincoln@golinharris.com
 
     McDonald's Olympic Press Kit:
     http://www.mcdepk.com/2008OlympicGames
 
 SOURCE McDonald's