SURESNES, France, June 26 /PRNewswire-FirstCall/ -- Havas and McKinney
announced today that McKinney's management has acquired 100% interest in
the agency from Havas.
"We've enjoyed a very cordial and autonomous working relationship with
Havas and are proud of the contributions we have delivered to them," said
Brad W. Brinegar, McKinney chairman and CEO. "But we have long wished to be
able to compete as an independent agency, and we were thrilled when this
opportunity presented itself."
"The strength of the McKinney brand and its strong performance has made
it a valued part of Havas," said Fernando Rodes Vila, Havas CEO. "We are
increasing our focus on our core global brands, Euro RSCG, Havas Media and
Arnold, so this is a good time to act on the interest Brad and his team
have long expressed to own the agency. This sale is beneficial for both
parties. We wish Brad and his entire team continued success."
"My hope is that with the move, McKinney's clients will feel an even
greater sense of entrepreneurial commitment to their success," added
Brinegar will remain chairman and CEO of the agency he joined in 2002.
Joining him as partners and in constituting the board of McKinney are Jeff
Jones, president; Andrew Delbridge, chief strategy officer; Joni Madison,
chief operating officer; Jonathan Cude, chief creative officer; Tim Jones,
chief financial officer; Jeremy Holden, director of account planning; Doug
Holroyd, director of connection planning; John Newall, group account
director and director of strategic alliances; Janet Northen, director of
agency communications; Jim Russell, director of digital strategy and Ellen
Steinberg, group creative director.
McKinney is an advertising agency pioneering the art and science of
building strong emotional and transactional connections through rich,
engaging conversations between brands and their best prospects.
Founded in 1969, the Durham, NC-based agency has created some of the
most innovative integrated marketing communications programs, including
Audi of America's Art of the H3ist, Travelocity's Roaming Gnome, the
Polaris CEO Duel and the launch of the Sony Bravia LCD TV.
Winner of Creativity Magazine's Campaign of the year in 2006 and one of
the top EFFIE-winning agencies for the past five years, McKinney's work is
also recognized by the Cannes Advertising Film Festival, the New York Andy
Awards, the One Show and the Interactive Advertising Bureau's MIXX Awards.
McKinney ranks third among U.S. media and creative agencies for media
innovation awards for 2006-2007. The agency is the only two-time winner of
the Yahoo! Creative Summit; in 2006, CyberWon ranked McKinney 7th in the US
and 34th in the world for interactive awards; and the agency is one of only
two, two-time gold winners of the AAAA's Jay Chiat Planning Awards.
McKinney's clients include Brown-Forman Corporation brands including
Bonterra, Chambord, Sonoma Cutrer, Southern Comfort and Tuaca; Coldwell
Banker, Major League Gaming, The NASDAQ Stock Market, Partnership for a
Drug-Free America, ProShares, Qwest Communications, Travelocity, Virgin
Mobile USA and Virgin Atlantic Airways.
McKinney was advised by AdMedia Partners, an independent merger and
acquisition advisory firm based in New York City that provides M&A services
to digital and traditional media, marketing and information businesses.
For more information, visit our website at http://www.mckinney.com or
visit the McKinney Newsroom by contacting Janet Northen at
Havas (Euronext Paris: HAV.PA) is a global advertising and
communications services group. Headquartered in Paris, Havas operates
through its two worldwide networks, Euro RSCG Worldwide and Havas Media,
which are headquartered in New York and Barcelona respectively, and through
a number of independent agencies renowned for their creativity, such as
Arnold Worldwide Partners. A multicultural and decentralized Group, Havas
is present in more than 75 countries through its network of agencies and
contractual affiliations. The group offers a broad range of communications
services, including traditional advertising, direct marketing, media
planning and buying, corporate communications, sales promotion, design,
human resources, sports marketing, multimedia interactive communications
and public relations. Havas employs approximately 14,400 people.
Further information about Havas is available on the company's website:
Director of Agency Communications
Chief Financial Officer
2 allee de Longchamp 92281 Suresnes Cedex, France
Tel +33(0)1-58-47-90-00 Fax +33(0)1-58-47-99-99 http://www.havas.fr
SA au capital de 171 940 080,40 EUR - 335 480 265 RCS Nanterre - APE 7311Z