McLaren Automotive to make international motor show premiere in Paris
NEW YORK, Sept. 5, 2012 /PRNewswire/ --
- British sportscar manufacturer to make international motor show debut
- Next exciting chapter of the brand to be unveiled at 17.45 CEST (16.45 BST), on Thursday 27 September
- Keep up-to-date with McLaren Automotive ahead of the Paris Motorshow via Facebook (www.facebook.com/McLarenAutomotive) and Twitter (www.twitter.com/McLarenAuto)
The next exciting chapter for McLaren Automotive will begin in Paris later this month, when the British sportscar company makes its international motor show debut.
McLaren Automotive will use this stage to showcase future plans, and unveil to the world its strategy to fast forward the world of automotive at a press conference commencing at 17.45 CEST (16.45 BST), on Thursday 27 September.
The stage is set, and the story will unfold over the coming weeks through the official McLaren Automotive social media channels – keep up-to-date at www.facebook.com/McLarenAutomotive and via @McLarenAuto on Twitter.
McLaren Automotive heritage:
McLaren Automotive has a 20 year heritage in producing landmark sports cars for the road: the McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the iconic sports cars of the modern age. The Mercedes-Benz SLR McLaren (2003 – 2009) is the most successful supercar ever in its price bracket, having sold twice as many cars as its nearest carbon-based rival.
McLaren Automotive has now moved from these successful automotive projects to launching a new car company that will design, develop, and distribute a range of high performance, highly efficient and technologically innovative sports cars through a global network of highly respected premium car retailers in every major automotive market.
Around 4,000 sports cars will be built annually by the middle of the decade in the advanced new manufacturing facility, the McLaren Production Centre. McLaren Automotive's debut model is the 12C. Drawing on the company's long-standing Formula 1 experience in its concept and development, the 12C is lighter, faster, more powerful, more fuel efficient and more exclusive than its key competition. It supports its performance benchmarks by introducing a unique one-piece moulded carbon chassis into the 'core' sports car segment in a new production method that brings the performance of £500,000 cars to market at a third of the price. All future McLarens will continue the themes presented by the 12C: innovation, integration of Formula 1 technology, and ultimate performance.
In 2011 McLaren Automotive announced the launch of McLaren GT; a new race car manufacturer combining the expertise of McLaren Automotive, McLaren Racing, McLaren Electronic Systems, McLaren Applied Technologies and CRS Racing. McLaren GT is responsible for developing the first racing derivative of the 12C sports car, the MP4-12C GT3. Twenty-five examples of the MP4-12C GT3 are now racing with private teams in Europe in 2012.
Media website: www.media.mclarenautomotive.com
You Tube: www.youtube.com/mclarenautomotivetv
SOURCE McLaren Automotive
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