HAMPTON, Va., Sept. 12 /PRNewswire-FirstCall/ -- Measurement Specialties Inc. announced today the company has introduced a fresh new corporate logo and a new website at the URL http://www.meas-spec.com. The release was timed with the company's annual shareholder meeting and transition tomorrow to the Nasdaq Stock Market, where they will trade under the symbol Nasdaq: MEAS. "We believe the new site will make us market leaders in the sensor industry for website functionality," said Frank Guidone, CEO of Measurement Specialties. "We've redesigned our website from the bottom up to improve navigation, readability, and most importantly, ease of finding the right product. All of our e-commerce survey data suggests that's how engineers use the Internet and that's what they want, so we're giving it to them." "Furthermore, the new logo underscores our transition to a single, distinctive brand with an emphasis on measurement," Guidone added. The heart of the new website is a new user application called SensorSelect(TM) which guides engineers through product selection. SensorSelect(TM) employs an elegantly simple and intuitive interface that allows users to choose their product specifications -- such as application, accuracy, output and range -- while the software narrows down their product options in real time. Additional one-click functionality allows users to compare products in a chart, save the comparison in a PDF for later viewing, link to a product datasheet PDF, or even buy the product online. To date, more than 1800 pressure, position and piezo film sensor products are available for searching in SensorSelect(TM), with plans to add the vibration, humidity and load cell product lines this fall. Of these, about 350 products are available for sale on line, most of them inventoried in Hampton, VA for prompt delivery. Hundreds more will be added for sale online this fall. "We wanted to emphasize the seven product families in our sensor business," continued Guidone, "and the new site really brings that message home. At the same time, we wanted to support end users who are comfortable buying products for personal use over the Internet. B2B Internet buying activity is here to stay, and this investment demonstrates our belief that many customers prefer this method of buying, particularly when the product is a known and trusted brand." In addition to the SensorSelect(TM) and buy online functions, additional user applications include a new search function powered by Google(TM) and a "find a representative" applet. User Forums allow engineers to ask application and product use questions in a blog environment. The new site features a clean, understated design and vastly improved navigation, making it user-friendly for new and repeat visitors. The site offers a vast library of sensor resource materials including thousands of datasheets, instruction manuals, product archives, application notes and white papers on sensor technology. About Measurement Specialties, Inc. Measurement Specialties, Inc. designs and manufactures sensors and sensor-based consumer products. The Sensor division produces a wide variety of sensors and transducers to measure precise ranges of physical characteristics such as pressure, force, vibration, position, humidity and photo optics. Measurement Specialties uses multiple advanced technologies -- including piezoresistive, electro-optic, electro- magnetic, capacitive, application specific integrated circuits (ASICs), micro- electromechanical systems (MEMS), piezoelectric polymers and strain gauges -- to engineer sensors that operate precisely and cost effectively. The Consumer division produces OEM bathroom scales, Accutire(R) brand tire pressure gauges and other products. Company Contact: Frank Guidone, CEO, (757) 766-4400 Investor Contact: Aimee Boutcher or Daniel Boutcher, (973) 239-2878
SOURCE Measurement Specialties Inc.