Meat Loaf Finds Paradise by the GoPhone Light

New GoPhone Advertisements Feature Meat Loaf, Tiffany



Apr 09, 2008, 01:00 ET from AT&T Inc.

    SAN ANTONIO, April 9 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:   T)
 today announced the launch of a new advertising campaign highlighting
 GoPhone's unlimited talk, unlimited text and freedom from surprise bills.
 The campaign, which kicks off this week, features recording legend Meat
 Loaf and '80s pop icon Tiffany.
 
     "GoPhone is changing the conversation about wireless by giving
 customers control over how much and how often they pay for their wireless
 service -- and they still get access to AT&T's exclusive content, devices
 and features," said Judy Cavalieri, AT&T vice president of Prepaid. "The
 new advertising illustrates these features in a fun, entertaining way to
 which all viewers can relate."
 
     In the new advertising created by BBDO Atlanta and New York, Meat Loaf
 breaks into song with GoPhone-inspired lyrics to the melody of his classic
 hit "Paradise by the Dashboard Light" when his son asks for a GoPhone. When
 mom, Tiffany, enters the room and joins the song, all agree to go get
 GoPhone because it offers unlimited talk to any wireless AT&T customer, you
 can add unlimited text and there are no surprise bills.
 
     GoPhone is the only wireless service that provides a Mobile to Mobile
 calling community of more than 70 million people and the ability to carry
 over a balance from month to month without a contract.
 
     A 30-second television spot will run nationally, along with radio
 advertisements featuring the song in select markets. For those who crave
 more than 30 seconds of GoPhone paradise, an extended 90-second video can
 be viewed at http://www.att.com/gophone.
 
     "Paradise by the Dashboard Light" is available for download as a
 ringtone to AT&T handsets.
 
     For the complete array of AT&T GoPhone offerings, visit
 http://www.att.com/gophone.
 
     About AT&T
 
     AT&T Inc. (NYSE:   T) is a premier communications holding company. Its
 subsidiaries and affiliates, AT&T operating companies, are the providers of
 AT&T services in the United States and around the world. Among their
 offerings are the world's most advanced IP-based business communications
 services and the nation's leading wireless, high speed Internet access and
 voice services. In domestic markets, AT&T is known for the directory
 publishing and advertising sales leadership of its Yellow Pages and
 YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
 in such fields as communications equipment. As part of its three-screen
 integration strategy, AT&T is expanding its TV entertainment offerings.
 Additional information about AT&T Inc. and the products and services
 provided by AT&T subsidiaries and affiliates is available at
 http://www.att.com.
 
     (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
 AT&T logo and all other marks contained herein are trademarks of AT&T
 Intellectual Property and/or AT&T affiliated companies.
 
     Note: This AT&T news release and other announcements are available as
 part of an RSS feed at www.att.com/rss. For more information, please review
 this announcement in the AT&T newsroom at http://www.att.com/newsroom.
 
 
 

SOURCE AT&T Inc.
    SAN ANTONIO, April 9 /PRNewswire-FirstCall/ -- AT&T Inc. (NYSE:   T)
 today announced the launch of a new advertising campaign highlighting
 GoPhone's unlimited talk, unlimited text and freedom from surprise bills.
 The campaign, which kicks off this week, features recording legend Meat
 Loaf and '80s pop icon Tiffany.
 
     "GoPhone is changing the conversation about wireless by giving
 customers control over how much and how often they pay for their wireless
 service -- and they still get access to AT&T's exclusive content, devices
 and features," said Judy Cavalieri, AT&T vice president of Prepaid. "The
 new advertising illustrates these features in a fun, entertaining way to
 which all viewers can relate."
 
     In the new advertising created by BBDO Atlanta and New York, Meat Loaf
 breaks into song with GoPhone-inspired lyrics to the melody of his classic
 hit "Paradise by the Dashboard Light" when his son asks for a GoPhone. When
 mom, Tiffany, enters the room and joins the song, all agree to go get
 GoPhone because it offers unlimited talk to any wireless AT&T customer, you
 can add unlimited text and there are no surprise bills.
 
     GoPhone is the only wireless service that provides a Mobile to Mobile
 calling community of more than 70 million people and the ability to carry
 over a balance from month to month without a contract.
 
     A 30-second television spot will run nationally, along with radio
 advertisements featuring the song in select markets. For those who crave
 more than 30 seconds of GoPhone paradise, an extended 90-second video can
 be viewed at http://www.att.com/gophone.
 
     "Paradise by the Dashboard Light" is available for download as a
 ringtone to AT&T handsets.
 
     For the complete array of AT&T GoPhone offerings, visit
 http://www.att.com/gophone.
 
     About AT&T
 
     AT&T Inc. (NYSE:   T) is a premier communications holding company. Its
 subsidiaries and affiliates, AT&T operating companies, are the providers of
 AT&T services in the United States and around the world. Among their
 offerings are the world's most advanced IP-based business communications
 services and the nation's leading wireless, high speed Internet access and
 voice services. In domestic markets, AT&T is known for the directory
 publishing and advertising sales leadership of its Yellow Pages and
 YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators
 in such fields as communications equipment. As part of its three-screen
 integration strategy, AT&T is expanding its TV entertainment offerings.
 Additional information about AT&T Inc. and the products and services
 provided by AT&T subsidiaries and affiliates is available at
 http://www.att.com.
 
     (C) 2008 AT&T Intellectual Property. All rights reserved. AT&T, the
 AT&T logo and all other marks contained herein are trademarks of AT&T
 Intellectual Property and/or AT&T affiliated companies.
 
     Note: This AT&T news release and other announcements are available as
 part of an RSS feed at www.att.com/rss. For more information, please review
 this announcement in the AT&T newsroom at http://www.att.com/newsroom.
 
 
 SOURCE AT&T Inc.

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