MEDIA ADVISORY - Top 20 Communities Named in the President's Choice® BBQTown Event

BRAMPTON, ON, May 28, 2012 /CNW/ - (TSX:L): Thousands of Canadians representing hundreds of communities from coast to coast all vied for a coveted spot in the top 20 of the President's Choice® BBQTown Event in an effort to get a step closer for a chance to win a huge, one of a kind BBQ party for their town as well as a $25,000 donation to the President's Choice® Children's Charity on behalf of their community.

The judging committee faced some tough deliberations, but after careful consideration of a number of factors from voting and creativity of submissions to bringing the event to life, the following communities have been selected as one of the 20 semi-finalists:

• Charlottetown, PE
• Chatham, ON
• Fredericton, NB
• Hampton, NB
• Kingston, ON
• Mississauga, ON
• Montreal Region Centre, QC
          • Orangeville, ON
• Oshawa, ON
• Port Colborne, ON
• Richmond Hill, ON
• St. Albert, AB
• St. Thomas, ON
• Strathmore, AB
• Sturgeon Falls, ON
          • Sudbury, ON
• Truro, NS
• Vernon, BC
• Victoria, BC
• Whitehorse, YT

To help make your town this year's winner starting today through June 11, go online to www.foodnetwork.ca/pc and vote for one of the twenty semi-finalist communities.  Spread the word and get friends and family to log on and vote for your favourite community! The winner will be announced on June 14. There are also nine secondary prizes to be won that consist of a stop on the President's Choice® BBQTown Tour.

What is the President's Choice® BBQTown Event?
The President's Choice® BBQTown Grand Prize Event for up to 5,000 people is hosted by Chef Tom Filippou, Executive Chef for President's Choice Cooking Schools and host of Food Network Canada's World's Weirdest Restaurants, Bob Blumer. The President's Choice® BBQTown Grand Prize Event means fantastic food, a performance by multi-platinum, JUNO Award winning recording group Hedley, and on behalf of the community, $25,000 will be donated to President's Choice® Children's Charity to support a local nutrition program. To top it all off, members of the winning community will have the chance to set a new World Record for most hamburgers assembled in one hour!

Have fun all summer long with President's Choice® products and visit pc.ca for great recipes! Don't forget to 'Like' us on Facebook and 'Follow' us on Twitter! Twitter hash tag - #PCBBQTown.

*No purchase necessary. Limit one (1) entry per person during the Contest Nomination Period and Limit one (1) entry per person, per twenty-four (24) hours during the Contest Voting Period. To enter you must register to PC® BBQTown or Sign-up through Facebook. One (1) Grand Prize and Nine (9) Secondary Prizes available to be won.  Approximate retail value of Grand Prize $125,000CDN and $30,000CDN for each secondary prize. Eligible communities must have one or more Loblaw or affiliate store and must be within 150km of a major Canadian International Airport.  Must be Canadian resident who is age of majority or older at time of entry. Contest runs from April 23, 2012 to June 11, 2012. Entries must be received by midnight on June 11, 2012 11:59PM EST. Odds of being selected depend on number of eligible entries received. For full set of rules visit www.FoodNetwork.ca/PC

About Loblaw Companies Limited TSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 135 000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice®, no name® and Joe Fresh® brands. In addition, the Company makes available to consumers President's Choice Financial® services and offers the PC® points loyalty program.

About Hedley:

Hedley's recent highlights include: near double platinum certification for Storms (2011); awarded 'Pop Album of the Year' at the 2012 JUNO Awards; double platinum certifications for every previous studio album; over 1,000,000 digital singles sold; 15 career JUNO nominations and two wins, twelve consecutive #1 videos at Much Music; multiple Top 10 singles; and listed as one of the top 100 touring artists in the world of 2010 (Pollstar, October 18, 2010).

 

SOURCE Loblaw Companies Limited



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