Media Alert - CHCH & Mark Burnett bring new game show to Canadians

SPIN OFF hosted by Elvira Kurt arrives this Fall!

TORONTO, April 23, 2013 /CNW/ - Following Mark Burnett's keynote address at the Canadian Media Directors' Council today in Toronto, Channel Zero proudly announced that CHCH will be the exclusive Canadian television broadcaster for Spin Off. The show premieres this Fall on CHCH in primetime and will run for 13 weeks. Canada's Suddenly SeeMore…Productions produced the series.

Spin Off - a 30-minute game of trivia and chance where contestants have a chance at winning thousands of dollars in cash and prizes testing their knowledge and their luck - Win big or lose it all - It's all up to THE WHEEL!

The original game show format, developed by Mark Burnett's One Three Media (mastermind of mega hit shows such as Celebrity Apprentice, Shark Tank, The Voice and Are You Smarter than a 5th Grader?), was produced by Morgan Elliott of Suddenly SeeMore…Productions exclusively for CHCH. "We are very happy to be working with a television icon like Mark Burnett and to be part of making Canadian game show history," says Jennifer Chen, VP Programming, Channel Zero. "We know Spin Off will prove to be a strong addition to our Fall line-up and an in-demand property for advertisers."

As host of Spin Off, Elvira Kurt is a Gemini-nominated Toronto native and a Second City Alumnus with many years of comedic success in Canada and the U.S.  Elvira's charm and personality are sure to crank up entertainment value for viewers and help put contestant stress at ease.

"This is such an exciting time for clients to get involved with CHCH," states Geoff Thrasher, General Sales Manager, Channel Zero.  "Not only does Spin Off create a wealth of exciting opportunities for in-show content and brand integration, but with CHCH's 60th Anniversary coming up in 2014, the station has big plans for a year-long celebration, so advertisers on board, this Fall, will benefit from the pre-promotion and marketing buzz."

"Canada is such an important market for us and to launch an entirely new format with CHCH speaks volumes to their belief in the importance of creating original content for their schedule.  We love working with Canada's vibrant production community and are excited to launch this format with such a great broadcast partner," said C. Scot Cru, SVP of International at One Three Media who brokered the deal to bring Spin Off to Canada.

Spin Off shows have been taped but the post production window provides a tremendous opportunity for advertisers to develop customized promotional campaigns with our Spin Off team.  Premiere sponsors will benefit from on-air promotion and marketing support including a mass advertising launch campaign, social media and public relations.

About CHCH

CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows, and hit dramas, CHCH is available to over 92% of Ontario households and is viewed by millions nationally each week.  CHCH is owned and operated by Channel Zero Inc. For more information, please visit www.chch.com.

About Channel Zero

Established in 2000, Channel Zero Inc. is an independent Canadian broadcaster that owns conventional channel CHCH Ontario (HD) and a growing bouquet of specialty channels including Rewind, Silver Screen Classics and Fight Now! TV - the first 24/7 combat sports channel to air in the U.S.  Channel Zero is also home to Movieola.ca, an online and on-demand provider of critically-acclaimed short films, and Ouat Media, an Academy Award® winning film sales and distribution company. For more information, please visit www.tvchannelzero.com.

About One Three Media

One Three Media is the joint venture between Hearst Corporation and Mark Burnett, the award-winning producer of such long-running hits as "Survivor" (CBS) and "Celebrity Apprentice" (NBC).  One Three is the leading producer of unscripted television, with hit shows ranging from "The Voice" (NBC) to "Shark Tank" (ABC).  One Three also produces award shows including The People's Choice Awards and The MTV Movie Awards, as well as distributing its programming in more than 70 countries worldwide.

About Suddenly SeeMore…Productions

Suddenly SeeMore… Productions is an Emmy-nominated and award-winning television production company founded by Morgan Elliott.  Over the years Suddenly SeeMore has produced series with Mark Burnett, Howie Mandel, Phil Keoghan, The Tenors and famed former WWE wrestler Trish Stratus.  Suddenly SeeMore celebrates its 20th anniversary this year and has created and launched 12 series, 9 documentaries, and has shot in over 45 countries. For more information, please visit www.suddenlyseemore.com.

SOURCE CHCH Television

Image with caption: "A happy Spin Off contestant at play! (CNW Group/CHCH Television)". Image available at: http://photos.newswire.ca/images/download/20130423_C7937_PHOTO_EN_25918.jpg

Image with caption: "Host Elvira Kurt on the set of Spin Off (CNW Group/CHCH Television)". Image available at: http://photos.newswire.ca/images/download/20130423_C7937_PHOTO_EN_25919.jpg




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