Media General Launches New "Advanced Digital Solutions" Marketing Service
RICHMOND, Va., March 4, 2013 /PRNewswire/ -- Media General, Inc. (NYSE: MEG), a broadcast television and digital media company, has launched Advanced Digital Solutions (ADS), a new marketing and advertising service. ADS offers Media General advertising clients a full suite of digital solutions that can reach targeted consumers in any U.S. market and across all desktop and mobile devices.
"Our Advanced Digital Solutions service allows Media General's advertisers to reach targeted audiences regardless of location, through local and national websites," said Andy Lobred, vice president, digital media, for Media General. "We can provide solutions across all our markets, while also serving the needs of customers outside our traditional geographic boundaries. For the first time, we are able to provide one-stop shopping for all digital advertising needs that our customers may have."
"The ability to target based on geography, content, behavior, income or device ensures our advertisers that they are reaching the people they want to reach," said Mr. Lobred. "The ADS service gives our customers unparalleled choices to connect with their target consumers."
ADS enhances Media General's ability to serve the comprehensive needs of its advertising customers, which supports the company's plans for continued growth in digital media revenues across all digital platforms. Through a network of partner agencies, Media General sellers access the largest marketplace of premium ad inventory and serve it to targeted consumers via display, mobile, video, email and search engine marketing platforms. Advanced reporting tools provide detailed performance metrics, and effective management of optimization ensures maximum reach.
About Media General
Media General is a leading provider of news, information and entertainment across 18 network-affiliated broadcast television stations and their associated digital media and mobile platforms. The company's stations serve consumers and advertisers in strong local markets, primarily in the Southeast. Media General's network affiliates include eight NBC stations, eight CBS stations, one ABC station and one CW station. One-third of the company's stations operate in the Top 50 markets in the United States. Media General's stations reach more than one-third of TV households in the Southeast and more than 8 percent of U.S. TV households. Media General entered the television business in 1955 when it launched WFLA-TV in Tampa, Florida, as an NBC affiliate. Today, WFLA is the company's largest TV station, operating in the 14th largest DMA in the United States.
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