Media Interactive announces merger with @titude Digital
Media Interactive becomes part of @titude Group and both operations are integrated
SAO PAULO, March 4, 2013 /PRNewswire/ -- Media Interactive, one of Brazil's pioneering digital agencies, with offices in Sao Paulo and Rio de Janeiro and more than 12 years in the market, announced today its merger with @titude Digital, a subsidiary of the @titude Group. This strategic move by Media Interactive concludes another stage of its business expansion process, begun in 2012 with the inauguration of its office in Rio de Janeiro, and aligns its founding partners – who will continue to lead the Company – with the creation of value to shareholders of the @titude Group (including Jardim Botanico Investimentos private equity fund).
Created in 2000 by Edilson Parra and Tatiana Foresta, Media Interactive has structured its business model based on five key digital platforms: communications, usability, content, production and performance. The Company's clients include Mattel, Positivo, Itau, Tec Toy, Azeite Andorinha, Merck and Teleperformance.
"We have identified Media Interactive as a source of talented professionals and ideal partners for the provision of digital communications services, strategically contributing to our full-service offer and excellent service. It is a well-rounded operation that contributes towards the execution of our strategy of non-organic growth in the digital segment through M&A transactions in Brazil and other Latin American countries", explains publicist Mauricio Costa, CEO of @titude-Digital and Vice President of International Relations of the Brazilian Association of Digital Agencies (ABRADi), and former CMO of AG2 Publicis Modem.
With the integration of the companies, Media Interactive has moved its headquarters to @titude Group's building, in Sao Paulo, and is excited about the opportunity of exchanging its knowledge and corporate governance with the Group's other businesses (investor relations, strategic corporate communications, web TV/video/digital agency, and services for boards of directors/business intelligence) and reducing operating costs, focusing on providing more and better services to its clients.
"Media Interactive is a complete agency, with great representativeness in the digital segment and a solid history of growth. It will make a significant contribution to our industry consolidation model and increase the market availability of our unique multi-stakeholder platform. Media now shares our journey to build one of the world's largest independent integrated communications group, with net revenue estimated at R$100 million for 2013," concluded Rodolfo Zabisky, CEO of @titude Group.
SOURCE @titude Digital
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