Media Rights Technologies and BlueBeat.com Issue Cease and Desist to Microsoft, Apple, Adobe and Real Networks

    SANTA CRUZ, Calif., May 10 /PRNewswire/ -- The Digital Millennium
 Copyright Act (DMCA) was signed into law by President Clinton in 1998 to
 disseminate and protect the arts in the digital age. It makes illegal and
 prohibits the manufacture of any product or technology that is designed for
 the purpose of circumventing a technological measure which effectively
 controls access to a copyrighted work or which protects the rights of
 copyright owners. Under the DMCA, mere avoidance of an effective copyright
 protection solution is a violation of the act.
     (Photo: http://www.newscom.com/cgi-bin/prnh/20070510/SFTH062 )
     MRT and BlueBeat have developed a technological measure which
 effectively controls access to copyrighted material. That product, the X1
 SeCure Recording Control, has been tested by the industry's standards
 bodies, the RIAA and IFPI, and has been proven effective against stream
 ripping, while protecting privacy and limiting infringement liability for
 users, distributors and academic institutions. It has been designed for
 rapid deployment on a reasonable and non-discriminatory (RAND) basis.
     Therefore, Media Rights Technologies (MRT) and BlueBeat.com have issued
 cease and desist letters to Microsoft, Adobe, Real Networks and Apple with
 respect to the production or sale of such products as the Vista OS, Adobe
 Flash Player, Real Player, Apple iTunes and iPod.
     MRT asserts Apple, Microsoft, Real and Adobe have produced billions of
 these products without regard for the DMCA or the rights of American
 Intellectual Property owners, actively avoiding the use of MRT's
 technologies. Failure to comply with this demand could result in a federal
 court injunction to any of the above named parties to cease production or
 sale of their products and/or the imposition of statutory damages of at
 least $200 to $2500 for each product distributed or sold.
     "Together these four companies are responsible for 98 percent of the
 media players in the marketplace; CNN, NPR, Clear Channel, MySpace Yahoo
 and YouTube all use these infringing devices to distribute copyrighted
 works," states MRT CEO Hank Risan. "We will hold the responsible parties
 accountable. The time of suing John Doe is over."
     About Media Rights Technologies
     Media Rights Technologies, http://www.mediarightstech.com, creates and
 licenses content management and enablement solutions, empowering the
 effective distribution of digital content: entertainment, personal,
 commercial, or educational. In addition MRT is a leading developer of
 intellectual property focused on technologies that enable the commercial
 success of digital media distribution.
      Media Contacts:
      Leslie Kallen, 818.906.2785, leslie@lesliekallen.com
      Quake Cox, Media Rights Technologies, 831.426.4412,
      quake@mediarightstech.com
 
 

SOURCE Media Rights Technologies