Mediagrif announces closing of the acquisition of Market Velocity


    LONGUEUIL, QC, July 11 /PRNewswire-FirstCall/ - Mediagrif Interactive
 Technologies Inc. (TSX: MDF), a world-leading developer of e-business
 networks and provider of complete e-business solutions, announced today
 that it has completed the previously announced acquisition of Market
 Velocity, Inc. ("MVI"), the leading service and technology provider for
 equipment trade-in, recycle, and donation programs in the US.
     "We are very pleased to have concluded this acquisition. MVI is well
 respected for their expertise in developing compelling solutions for the
 trade-in market and will strategically complement our Parts Exchange
 division. It will offer added value to our current customers by giving them
 access to top-tier manufacturers, and will bring the largest pool of
 aftermarket remarketers to existing MVI clients. The acquisition of MVI
 will solidify our position as the predominant player in this segment and
 accelerate our expansion throughout North America. It will also extend
 Mediagrif's reach in penetrating the end-consumer market segment," said
 Denis Gadbois, President and Chief Executive Officer of Mediagrif.
     Established in 2000, Market Velocity ( provides
 equipment manufacturers with complete end-to-end, online trade-in, recycle,
 donation and promotion solutions that accelerate the refresh to the latest
 technology offered by our clients. Market Velocity's solutions are easy for
 clients to implement, requiring minimal internal resources and no trade-in
 program expertise. MVI has offices in Duluth, Georgia and Charlotte, North
     "We are excited that MVI has become part of the Mediagrif team.
 Mediagrif's commitment to MVI's current management, coupled with their
 exceptional technical development resources and dedication to providing
 world-leading e-business solutions will enable us to enhance and add new
 features to our suite of services resulting in a more robust product
 offering for our clients," said Mark Eigenbauer, newly appointed President
 of MVI.
     About Mediagrif Interactive Technologies Inc.
     Mediagrif Interactive Technologies Inc. (TSX: MDF) is a world-leading
 operator of e-business networks and provider of complete e-business
 solutions. Mediagrif's e-business networks allow buyers and sellers within
 specific industries to source, purchase or sell products and to exchange
 documents more efficiently using the Internet. Mediagrif operates 14
 networks, including industry leaders,,, and Mediagrif also owns MERX,, the exclusive provider of e-tendering services to the
 Government of Canada, and is a leading provider of government bid
 aggregation services and e-procurement services in the U.S. Headquartered
 in Longueuil, Mediagrif has various offices in Canada, the U.S, China,
 India and Dubai. For more information, please visit us at
 or call 1 877 677-9088.