Deal creates end-to-end solution for building and managing online pay-for-performance advertising campaigns

NEW YORK and REXBURG, Idaho, Oct. 27 /PRNewswire/ -- MediaTrust, a top ten Inc. 500 company, and ApogeeInvent announced an agreement today to develop a solution to improve and simplify the experience of setting up and managing online pay-for-performance advertising campaigns.

The partnership creates a simplified, turn-key integration between MediaTrust and an ApogeeInvent subsidiary called Product2Web. Product2Web offers a fully integrated solution that allows marketers to package virtually any product and begin to market it via the web using online direct response marketing channels such as affiliate networks and pay-per-click marketing.

Product2Web will integrate their e-commerce solutions into the MediaTrust performance marketing platform to deliver its complete set of e-commerce services to MediaTrust's advertising partners. The partnership will also give Product2Web's clients broad campaign distribution to thousands of publishers worldwide via the MediaTrust platform.

"MediaTrust has been on our radar for quite some time. I have enjoyed working with them, and am impressed with their industry innovation and executive vision, Brandon McDonald, CEO of Product2Web, comments. "Based on their proven ability in the performance marketing space, we are confident this partnership will greatly benefit our respective clients. I am looking forward to working with them."

Earlier this summer, MediaTrust was selected as the 9th fastest growing US Company by Inc. Magazine. The Company attributed its success to the rapid increase in popularity of pay-for-performance pricing in online media, focus on execution, and identifying and maintaining strategic partnerships with leading companies that enhance value to customers.

"ApogeeInvent fits in the sweet-spot of the types of firms we like to partner with", stated Ken Epstein, MediaTrust's Vice President of Business Development "They deliver overnight value to advertisers desiring to implement pay-for-performance marketing because they allow the marketer to focus on their business while ApogeeInvent delivers on the technical details of electronic commerce. This is a great fit for us."

Growing Popularity of pay-for-results online advertising

The performance marketing industry continues to see growth even during a difficult economy. Recent IAB/ PricewaterhouseCoopers research states that during the first half of 2009, 58% of the $10.8 billion spent on online media in the US was performance-priced. This number was up from 54% for the same period in 2008. MediaTrust's partnership with ApogeeInvent will allow both companies to more effectively serve this expanding market while broadening value to their core customers.

About MediaTrust

MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. The Company's offering enables its publisher and advertiser partners to easily create and deploy pay-for-performance marketing campaigns that deliver leads and sales. In 2009, the company was ranked 9th fastest growing US company by Inc. Magazine. Founded in 2004, MediaTrust is headquartered in New York City with offices in Toronto and Santa Barbara.

For more information on MediaTrust's pay-for-results advertising and publishing solutions, please visit: www.mediatrust.com, or follow the company blog: blog.mediatrust.com, or call 1-877-987-8785.

About Product2Web and ApogeeInvent

Product2Web is a full solutions company that services advertisers in the direct online marketing web space. Product2Web offers consulting services, as well as a leading e-commerce platform. View the company website at www.product2web.com.

ApogeeInvent is an enterprise development company that offers software solutions and web development. ApogeeInvent has been instrumental in the growth of many companies, including several on the Inc. 500 list. View the company website at www.apogeeinvent.com.

SOURCE MediaTrust

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