Timely information is key: Oncologists rely on medical affairs teams to keep them up to date, and to provide actionable information directly related to treatment decisions.
Moderate satisfaction despite uneven performance: Although performance scores for specific services vary from team to team, satisfaction scores are moderately high.
Specific improvements needed: All but two teams need to work on one or two medical services to improve their satisfaction scores. Find out how important those services are to oncologists.
Face-to-face communication preferred: Find out the best venues for medical affairs teams to meet with oncologist, and learn how receptive they are to electronic communications.
More frequent interactions wanted: Does that mean once a quarter? Once a month? Once a week? See how often your team should reach out to oncologists.
Call for an attitude adjustment: Nearly 30% of oncologists surveyed say teams' medical affairs attitude needs specific improvements. Find out what they are.
An Expert-designed Competitive View of Your Medical Affairs TeamDeveloped with the help of medical affairs specialists, this report gives you an in-depth comparison of 10 medical affairs teams—answering important questions like:
What do doctors need?
How, and how often are they using your medical affairs team?
What services do they consider most important?
How often should you contact them? What channels are best?
Does your medical affairs team deliver?
How memorable are your team's interactions with doctors?
How do doctors rank your team for performance and satisfaction in 12 key areas?
How does your team compare to the competition—in each area, and overall?
What needs improvement?
Are you delivering the services that are most important to doctors?
Where do you need to improve?
How can your team enhance its services?
Based on Interviews with Practicing OncologistsWe surveyed 150 medical oncologists—30 from each EU5 country (France, Italy, Germany, Spain, UK), chosen from the largest community of validated physicians in the world.All respondents:
Have been practicing for between 3 and 35 years
See at least 5 patients with Melanoma in a typical month
Devote at least 50% of their time to direct patient care
Have interacted with at least one listed product's medical affairs team in the past 6 months.
We conducted the survey between June 8th and 13th, 2016.MONEY BACK GUARANTEE!At FirstWord, we stand behind our reports. If you're not completely satisfied, we'll refund your money. Guaranteed.
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